All Posts in The Mechcast

September 19, 2014 - Comments Off on The MechCast 306b: How has the Internet changed the way we listen to music? (Part 2)

The MechCast 306b: How has the Internet changed the way we listen to music? (Part 2)


    Maintaining a healthy lifestyle is mandatory for all of us, who want to stay fit and active. Amidst the busy schedule that we follow, it becomes almost impossible to do so. Therefore, to help you with it, we are sharing some of the essential tips to stay healthy. Eating disorders often occurs from an unhealthy lifestyle and it is time to treat it by replacing with a healthy diet. The food we eat has a great impact in our health and therefore, we need to secure our health with a healthy food habit. It makes one of the best live in care services. Now, let us know about the 10 tips on maintaining a healthy diet.

    1. Have a Wholesome Breakfast: The first meal you have in a day is the breakfast and it needs to be a wholesome one. Proper balance of carbohydrates, protein, vitamin and other nutrients is essential for making the breakfast a wholesome one. Include juice, eggs, cereals and other foods that give you energy and strength.

    2. Include Fiber in Diet: It is essential for us to eat fiber-rich food products and therefore, you need to know about these foods. Wholegrains, fruits like oranges, melons, berries, vegetables like sweet corn, broccoli, carrots are some fiber-rich food items that you can include in the diet.

    3. Follow a Balanced Diet: You need to maintain a healthy diet that balances all the essential nutrients. Now, we all have different requirements based on our age, height, weight, gender and medical condition. Hence, the diet you follow needs to be based on your requirements. The usual ratio of carbohydrates, protein, and fat in our diet should be balanced depending upon the above aspects. Consulting a nutritionist will be the best option to follow your balanced diet.

    4. Eat Gluten-Free Products: Today, the nutritionists are referring to a gluten-free diet as there are several benefits of it. Firstly, it helps in proper digestion and immunity. Secondly, it helps you to reduce unhealthy fat in your body. Thirdly, it helps you to cure problems associated with gluten intolerance. You can find online articles and guidelines about gluten-free diet.

    5. Fruits and Vegetables: Including fruits and vegetables in your diet is essential for several reasons. These are the sources of vitamins and minerals that our body requires. Eating at least one fruit and vegetable every day will keep you fit and active as it will boost your immunity and reduce the chances of infection.

    6. Eat Protein-Rich Foods: Including a good proportion of protein is mandatory, as the experts suggest. Some of the sources of protein are meat, seafood, eggs, milk, cheese, lentils and soybeans. By consulting a nutritionist, you will be able to know the amount of protein you need to eat on a regular basis. Check these red boost reviews.

    7. Lower the Carbohydrates: When you are aiming to reduce body weight, your diet needs to be based upon low carb foods. Also, you need to eat the maximum amount of carbohydrates during your breakfast. In dinner, try to avoid carbohydrate-rich food as that can be harmful for the body.

    8. Dinner at 8 pm: The last meal you have in a day should not cross 8 or 9 pm. However, you can have supper after this time. Nutritionists suggest that early dinner is helpful for digestion and any food habit that helps you to digest better will be beneficial for weight loss. On the contrary, the later you have dinner, there will be higher chances of indigestion and related problems.

    9. Drink Plenty of Water: You need to ensure that you drink plenty of water everyday. As we already know, there are different diet charts for different fitness goals. Therefore, you need to know how much water you need to drink every day. Usually, the experts suggest that a adult needs to drink approximately 2.5-3.5 liters of water every day.

Published by: antonioortiz in The Mechcast
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September 12, 2014 - Comments Off on The MechCast 306a: How has the Internet changed the way we do Marketing

The MechCast 306a: How has the Internet changed the way we do Marketing

  • fMarketing done right can be an incredible boon for your business's net income. Done wrong, however, it can feel like throwing money into a raging bonfire. Because small business owners have to be whatever their small business needs -- all the time -- it can be difficult to master all the nuances that go into sales or marketing. If you're not a natural salesperson, it can be even more difficult. Fear not, experts from Blue Whale Media can help your business to reach out of the world.The following nine marketing tips for startups can help you make more sales, market better and waste less money. Get the best assistance from these professional affiliate management companies.

    Related: The 5 Stages Startups Must Go Through to Make That First $1 Million

    1. Sell the benefit, not a comparison.

    How you market yourself is all about highlighting what makes you different. There are three major ways to do that.

    • Cost (you know how to price a product better than the competition)
    • Quality (you're better)
    • A combination thereof (you offer the better value)

    But how you sell yourself is different than how you market yourself. You can tell someone that you provide a product or service that is cheaper or more effective than that of another business, but that doesn't say how much better you are going to make the customer's life.

    Selling is about the benefit. A comparison may highlight the features you offer, but you are always selling benefit.

    2. Listen to your customer.

    Sam Walton, WalMart's famed mass retail titan, started his empire in rural America. This was despite the prevailing business logic saying a mass retailer anywhere but in a city with a concentrated population would fail. The logic was, if you wanted to move mass quantities of goods, you needed mass quantities of people.

    But Walton knew his customers because he would frequently listen to them firsthand. He was aware that people who lived in rural and suburban areas often bought in larger quantities because they had larger families or needed more goods to keep their own small businesses stocked and running. Walton listened to his customers, and the result is the largest, most powerful brick and mortar retailer in the world. The customer may at times defy logic, but they are always right. Listen to them.

    3. Market your product before it's ready.

    Some businesses wait until their product is perfect before they do any marketing or awareness campaigning. That can be a costly mistake. Many businesses expect to sell their product as soon as it's ready. But if no one knows about it, then demand will start at zero until you undergo a marketing campaign to build brand awareness for potential customers.

    It's better to do preemptive awareness campaigning, even if it's minimal, to let potential customers know your product is coming. You can sell the benefit before the product has arrived. This way, when the product is ready, so are customers!

    4. Think outside the box.

    The marketing landscape has dramatically changed since I started my first business more than 30 years ago. Back then, there were no search engines or social media platforms. There was no internet as we know it. Now, startups can utilize a bevy of free, online marketing techniques that are both creative and effective. For example, you can use online video marketing, social media, blog influencers, crowdsourcing, competitions, content marketing, thought leadership and more. If you are looking for fast connections at an affordable price point, check out Compare Internet's blog post.

    Related: 5 Social Media Studies That Will Boost Your Marketing Skills

    5. Test fast. Fail fast.

    Marketing that you can't measure is failed marketing. Sure, you may spend money to do some advertisement, and you may even see an uptick in sales around the same time you ran the ads. But how can you be sure what you spent on ads correlates with sales? Maybe it was something else altogether. Maybe there is a natural, seasonal uptick for what you sell that will go away in a month.

    If you're going to commit time and money to a marketing campaign, make sure you can measure the results. Set up ways to track conversions that stem from each marketing campaign. Also, run multiple types of marketing campaigns in distinct, small batches. This will allow you to compare marketing channels and see which perform best. Toss out the ones that don't work and keep those that do.

    6. Advertise from multiple angles.

    As mentioned above, it's good to test multiple marketing channels and ideas to see what works best. Often, it's not any one thing but a combination of all of the above. When your customer hears you on the radio, sees you in a search engine result, and then finds you mentioned in a blog they like (content marketing), they start to accept your brand as a solid, dependable, known entity. They may not have the need for your product or service immediately, but when they do, it will be your name that comes to mind instead of a competitor's.

    7. It's always time for PR.

    When you do traditional advertising, it's your marketing material selling your product. When you do PR, or have a member of the press or a media house that covers your industry talk about you, it's brand building and endorsement.

    Some people call it landing-page flair or credibility building, but, if your company is featured in Mashable or The Wall Street Journal, you'd be silly not to put that paper's name on the front of your company's website. Even if your company was only mentioned by way of a quote from your CEO, you are still "as mentioned in The Wall Street Journal." When customers see that publication's name next to your company's name, it builds credibility.

Published by: antonioortiz in The Mechcast
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July 11, 2014 - Comments Off on The MechCast 304: The Digital Experience: One Year Later

The MechCast 304: The Digital Experience: One Year Later


In this episode of The MechCast, we talk about the impact that our own digital experiences will have on our lives one year from now. From our dependancies on smart phones and tablets, to the color of the web, we cover a wide array of topics in this installment, so sit back, relax, and enjoy the show.


  • ESG - Come Away
  • Aphex Twin - Taking Control

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Published by: antonioortiz in The Mechcast
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June 13, 2014 - Comments Off on The MechCast 303: The Internet of Things

The MechCast 303: The Internet of Things


In this episode of The MechCast, Team Mechanism gathers to discuss the connected world in which we live, better known as The Internet of Things. We take a slightly different approach to this episode, in the form of a QI episode. We hope you enjoy!


  • Howard Goodall - QI Theme Song
  • Aphex Twin - Taking Control

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Published by: antonioortiz in The Mechcast
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May 9, 2014 - Comments Off on The MechCast 302: Internet Privacy

The MechCast 302: Internet Privacy


On this episode of The MechCast, Michael (our host), Tope, Dhruv, George, Dave, & Joe discuss privacy on the internet, how safe we really are while surfing the web, and how we as individuals feel about our own digital footprint.

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Published by: antonioortiz in The Mechcast
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April 29, 2014 - Comments Off on The MechCast 301: How Do You Define Productive?

The MechCast 301: How Do You Define Productive?


After a long deadline-mandated hiatus The MechCast returns with a promised discussion on productivity. We begin by introducing new members of our growing team and then get into a passionate discussion on how we each define being productive and in turn productivity. We then talk about the tools and inspirations of our productivity.

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Published by: antonioortiz in The Mechcast
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February 10, 2014 - Comments Off on The MechCast 307: How Do You Recover From A Bad Product Release?

The MechCast 307: How Do You Recover From A Bad Product Release?


Welcome back to The MechCast! In this month’s episode, we will be discussing the best ways to mitigate the aftermath of a bad product release. We hope you enjoy the discussion and find some useful takeaways!


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Published by: antonioortiz in The Mechcast
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June 14, 2013 - Comments Off on The MechCast 209: Rituals, Routines & Repercussions

The MechCast 209: Rituals, Routines & Repercussions

On our last podcast, recorded last December, we promised that we would kick-off 2013 with a podcast on productivity. As it happens we've been very busy and very productive. So, after a deadline-induced hiatus, The Mechcast is scheduled to make a return in the near future.

In preparation for the podcast we are all reading Mason Currey's Daily Rituals: How Artists Work. The book is a compilation of 161 inspired — and inspiring — individuals, among them, novelists, poets, playwrights, painters, philosophers, scientists, and mathematicians, who describe how they subtly maneuver the many (self-inflicted) obstacles and (self-imposed) daily rituals to get done the work they love to do.

You can read along and look for the podcast in a couple of weeks, where we'll discuss the many peculiar things we've learned about the people we admire.


December 14, 2012 - Comments Off on The MechCast 208: Indie Game the Podcast

The MechCast 208: Indie Game the Podcast

Happy Holidays! Give yourself the gift of Indie Game the Movie, then be sure to tune into our discussion on this excellent documentary. Antonio, Ben, and Roma sit down to talk about the many interesting ideas covered in this film: from the challenges faced by small independent teams of creatives to the growing role of video games in our lives. It's been a great year and we hope you have all enjoyed the return of the Mechcast. If you're looking for that perfect gift for the wonderful geek in your life, be sure to check out our gift guide. See you next year!





Published by: benchirlin in The Mechcast
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