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April 3, 2018 - Comments Off on The Mechanism featured again as a top Digital Agency in NYC for 2018

The Mechanism featured again as a top Digital Agency in NYC for 2018

We did it again! The Mechanism was highlighted as a top New York City Agency of 2018 by Clutch. Last week, Clutch published their NYC press release that evaluated the top companies in the digital agency, IT, window graphics Marketing, and Development space.

We are happy to announce that The Mechanism was showcased in the 11th spot (out of over 400 firms) on their list of top digital strategy companies in New York!

When discussing the companies featured in this report, Clutch Business Analyst Alaina Stevenson said, “The marketing and IT spaces are changing, and what we saw in these companies is an ability to stay updated on emerging technologies and continually please their clients… professionals like Andy Defrancesco are exceptional at providing quality deliverables and services.”

Companies are evaluated on their ability to deliver quality services, past and current clients and projects, as well as verified client reference reviews featured on their Clutch profile. To learn more about local SEO best practices, visit this seo for insurance agents blog.  Their innovation works by modifying your content, and website design to make the website easy to index by the search engine spiders. This way, SEO helps you boost your Business website's ranking in the Search Engine Results Page.

The Mechanism's Founder and Design Executive Officer, Dave Fletcher added, "It's fantastic to be featured for a third year in a row on Clutch as a top Digital Agency, when looking to learn more about digital marketing, there are some experts you should read, see their post at the link. The icing on the cake is seeing so many other great colleagues and friends in the digital space being featured as well. I'm thrilled for their accomplishments and successes as well as ours."

Published by: davefletcher in The Working Mechanism
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July 21, 2016 - No Comments!

Highlights of an interview with Dave Fletcher in CTO/CFO Magazine

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Best Event Management Companies in Delhi

September 18, 2015 - No Comments!

Friday Link Bait: Elon Musk, Carbonite Pop Tarts and the Mystery of the Dislike Button

Cowabunga! It's your weekly dose of Link Bait - September 18, 2015.

facebook, terminator, han solo

  • Elon Musk Not many people know that The Mechanism has a connection with Elon Musk, who according to Steven Colbert may be the world's first Supervillain.

    Back in the days that we were working on the Ansari X Prize website, Elon had a team in the competition, building a spaceship to win the prize. We were introduced to him at the Explorer's Club in NYC for a fundraising event - and he was a real swell, quiet and thoughtful guy. For a dude who's "afraid of robots becoming smarter than humans through A.I.", it seems very "supervillain-like" for the guy behind Tesla and SpaceX to want to deliver the internet to every corner of the world by sending satellites into space. What should he name it? Perhaps Skynet – and maybe we should call in a Terminator or two to really expedite his (presumably) evil plans?
  • Han Solo Pop Tarts Before they sold out in minutes, you could buy a 30-dollar Pop-Tart with Han Solo frozen into the frosting, just like he was frozen into carbonite. Hospitals anxiously await sick nerds lining up who couldn't resist tasting a hand-painted, resin Han Solo. May the Fork Be With You... Always.
  • Dislike Button? Everyone, including many highly-regarded social media bloggers, members of the Technorati, and several TV newscasts touted the Pro's and Con's of Facebook's upcoming "Dislike" button, causing an internet uproar. In reality, there was no such thing, as Facebook noted they were working on an emoji that will convey "empathy" for instances where a "Like" might be a little inappropriate. Sounds to us like they found out about a project we recently did with the Pharmaceutical giant Amgen...

August 18, 2015 - No Comments!

How to Bring Big Design Ideas to Big Pharma

In this short, Dave talks about how to bring big design ideas to Big Pharma. The Mechanism has recently been introducing innovative interface and identity solutions to several large pharmaceutical companies.

The Pharmaceutical industry is evolving - digitally. By trusting modern creative agencies to innovate within the eLearning and branding space, and by cultivating micro-branded communities and unique gamification-centric learning techniques (typically reserved for modern university-level education), to transcend their internal curricula, they are educating their teams, physicians and caregivers in profound ways. Granted, there are always going to be government-controlled conditions to prevent certain online communication from being immediately accessible, but it's the agencies that are able to think outside of the regulatory box that will usher forth a new paradigm in pharmaceutical learning and sharing.

As part of our 14-year celebration, we sat down with our Founder, Dave Fletcher -- to talk candidly about The Mechanism, how it started and where it's headed. We've put together a series of short video clips from the lengthy interview that we'll be sharing over the next several weeks.

December 12, 2014 - Comments Off on Intern Chronicles – with Christian Houmoller

Intern Chronicles – with Christian Houmoller

Our #ProjectManagement #WebDesign and #MultiMedia Dev intern Christian Houmoller fills us in on his favorite aspects of working for The Mechanism, what he has learned/experienced so far, and how he has adapted to the city that never sleeps.

Intern Chronicles

Intern Chronicles

Halfway into my internship at The Mechanism, I look back and reflect on the experience, so far. Even though I consider myself a city boy, I found it daunting coming to New York. The shear amount of people seems overwhelming when my little country of Denmark only has 5 million, and they are always in a hurry to get somewhere. The uptown/downtown subway ride, the insane taxi drivers, the east and west streets and the SoHo’s or NoHo’s, it all didn’t really make sense to me at first. But after a while it all just clicked and New York City became an exploration adventure. You always hear about the diversity of people, the melting pot of cultures, but diversity in NYC is found everywhere. Every neighborhood is different, like little towns within a city and the glorious food is worth the trip alone, I’m sure I’ve packed on a few pounds.

As for The Mechanism, It has been a wonderful experience so far. The firm is comprised of some talented developers and designers, with founder Dave Fletcher at the helm. During his 20-something years in the business, he has acquired a solid network of clients, including big pharma, big realty and government and it has been a joy for me, to soak up some of his knowledge. As an intern, with aspirations of starting my own company one day, working in a professional work environment has given me insight into how the web development industry works and broadened my understanding of how to run a business, from managing projects and employees to designing websites and working with clients. I have enjoyed seeing the process The Mechanism goes through, from the early conceptual phases to implementation and deployment of a product. Its impressive how embedded this process is in their work methods, it’s almost automated and along with good commutation makes productivity run smooth and fast. This is reminiscent of what I’ve learned in school and it makes me think that my education has not been a complete waste of time. It gives me the confidence to feel that my aspirations of starting my own company, may someday be possible.

On a personal note. The guys at The Mechanism, has been really welcoming, showing me around the city and inviting me to their homes. This has meant a lot to me. And I could not have imagined that my internship in New York City would be going so well.

October 3, 2014 - Comments Off on How to Eat Healthy without “Dieting”

How to Eat Healthy without “Dieting”

couple unloading groceries at home

Eating healthy can be easy, affordable and delicious. It’s all about making smart choices to build an overall healthy dietary pattern.

After all, a healthy diet can help reduce your risk of heart disease, stroke and lots of other things you’d rather avoid. The good news is, eating right doesn’t have to be hard or require you to give up all of the foods you love. Read more about alpilean pills.

Here are some tips to help you and your family adopt a healthier eating style:

INCLUDE

  • Fruits and vegetables
  • Whole grains
  • Beans and legumes
  • Nuts and seeds
  • Fish (preferably oily fish with  omega-3 fatty acids)
  • Skinless poultry and lean animal proteins
  • Plant-based proteins

LIMIT

  • Sweetened drinks
  • Sodium and salty foods
  • Saturated fats and dietary cholesterol
  • Fatty or processed red meats – if you choose to eat meat, select leaner cuts
  • Refined carbohydrates like added sugars and processed grain foods
  • Full-fat dairy products
  • Tropical oils such as coconut and palm oil. This is how alpilean weight loss  works.

AVOID

  • Trans fat and partially hydrogenated oils - found in some commercially baked and fried foods

We can help you make healthier choices:

  • At home
  • At work
  • At the grocery store

TIPS

  • Choose mindfully, even with healthier foods. Ingredients and nutrient content can vary a lot.
  • Read labels. Compare nutrition information on package labels and select products with the lowest amounts of sodium, added sugars, saturated fat and trans fat, and no partially hydrogenated oils.
  • Watch your calories. To maintain a healthy weight, eat only as many calories as you use up through physical activity. If you want to lose weight, take in fewer calories or burn more calories.
  • Eat reasonable portions. Often this is less than you are served, especially when eating out.
  • Cook and eat at home. You’ll have more control over ingredients and preparation methods.
  • Look for the Heart-Check mark to easily identify foods that can be part of an overall healthy eating pattern. Visit https://www.deccanherald.com/brandspot/pr-spot/red-boost-reviews-shocking-customer-complaints-red-boost-ingredients-1162291.html.

More Tips

  • Healthy Swaps for Common Foods - Healthy home cooking and smart shopping puts you in control of what goes into your recipes and your body. Follow these healthy guidelines to update your eating style and improve your nutrition profile.
  • Daily Tips to Help Your Family Eat Better - Try these daily tips that will help your family take a step-by-step approach to eating healthy.
  • Food Diary - How to Keep Track of What You Eat - Learn how to keep track of what you eat in order to lose weight or maintain a healthy weight.
  • Get Smart About Superfoods Infographic - So-called “superfoods” alone won’t make you healthier – but adding these nutritious foods to an already balanced diet can bring health benefits.
  • Healthy Foods Under $1 Per Serving - Eating healthy on a budget can seem difficult; but it can be done! Being creative can help you stick to your budget and incorporate nutritious foods into your diet. Try these tips to incorporate some of these inexpensive foods into your weekly menu.
  • Healthy Post-Play Snacks - All too often, kids are rewarded with unhealthy foods and sugary drinks and desserts, but there are lots of healthy choices that taste great!
  • Healthy Snacks for Summer Vacation - By Devin Alexander - Chef for NBC's Biggest Loser and author, Devin Alexander shares her personal perspective as a chef in this blog entry with great ideas for healthy snacks for the whole family to bring on their summer vacation or anywhere!
  • How to Make Breakfast a Healthy Habit - Part of being Healthy for Good™ is creating simple daily habits you can stick with. One important habit that can help kick-start your day is eating a healthy breakfast. Think outside the (cereal) box with these quick and easy ideas.
  • Is 3 Meals a Day the Only Way - The number of meals you eat may not be so important. How you eat those meals is what matters most when it comes to decreasing the risk of heart disease and other health problems that come along with being overweight.
  • Organic Food Fact vs Perception - Many shoppers assume organic products are more nutritious and safer to eat, but these perceptions are based more on hype than hard science.
  • 5 Tips to Deal with Picky Eaters (Both Kids & Adults) - Picky eaters can miss out on a lot of good food! Not only can it be challenging cooking for folks who refuse to eat some foods, but they can also miss out on important nutrients found in foods often on the I-Don’t-Eat list.
  • 7 Excuses to Overindulge, and How to Take Control - Don’t let excuses get in the way of eating healthy! Check out our tips on breaking out of the scarfing cycle.
  • Types of Whole Grains - While you may be familiar with brown rice and 100% whole wheat bread, there are lots of other tasty whole grain options.

Published by: davefletcher in Entertainment, The Thinking Mechanism
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August 19, 2014 - Comments Off on Could the iWatch Revolutionize Medical Research?

Could the iWatch Revolutionize Medical Research?

“Talkback Tuesdays” is an original weekly installment administered by hcp event planning ltd., where a team member of The Mechanism is asked one question pertaining to digital design, inspiration, and experience. The Q&A will be featured here on The Mechanism Blog as well as on The Mechanism’s Facebook, Twitter, and Instagram, every Tuesday. Feel free to offer up your 2¢ in the comments.

George Brassey, The Mechanism’s lead developer, discusses the great potential smart watches can have in revolutionizing medical research and healthcare management. It seems like only a matter of time!

What new piece of tech are you most excited about hitting shelves?

I'm excited to see what sensors Apple will introduce with the iWatch. I'm hoping they announce a watch with an array of sensors which might revolutionize health care research. Last year there was a huge amount of media buzz around the wearable space, with nothing appearing. This year the rumor mill is turning again and it sounds like Apple will finally announce an iWatch next month to be released later this year/early next year. Why am I interested? Last year I didn't like the idea of the wearable. The potential uses didn't interest me. I already have a phone, tablet and laptop. I don't need yet another screen. Especially considering how limited the functionality will be on such a small device. This year, however, I've been hearing about the sensors that will be included.

I'm a migraine sufferer. From time to time, without warning, I get massive blind spots in my field of vision, followed by debilitating headaches. Research on migraines has been inconclusive. The Mayo Clinic lists: hormones, foods, food additives, drinks, stress, sensory stimuli, changes in wake-sleep pattern, physical factors, changes in the environment, and medications; as potential causes. That's a long list with very little practical information as to how to prevent a migraine. I will be interested to see what could be learned by analyzing various health markers preceding migraines.

Depending on how Apple's new Healthkit SDK deals with privacy, the platform could standardize the sharing of medical records. Currently, there is very little access to medical data for researchers. Fears of records getting into the wrong hands means that acquiring data for research often requires a new study, even if a similar study has been done before. This involves, raising money, finding volunteers and conducting the study which may take months, even years. Most health information is under lock and key. The proliferation of devices to passively record a wealth of data could provide easy access for life saving research.

August 1, 2014 - Comments Off on Slime – Ultra-Violence in a Modern Society

Slime – Ultra-Violence in a Modern Society

sharknado-2-trailer-720x404

I am gross and perverted

I'm obsessed 'n deranged

I have existed for years, but very little had changed

I am the tool of the Government and industry too, for I am destined to rule and regulate you

I may be vile and pernicious, but you can't look away

I make you think I'm delicious, with the stuff that I say

I am the best you can get. Have you guessed me yet?

- Frank Zappa, I Am the Slime

I recently found myself held captive in an alternate universe on the planet SyFy, to partake in a rapturous, cinematic marvel entitled Sharknado 2: The Second One. I was sucked into this deluge of gore and social media pornography predominantly by the promise of an all-too-short and relentless escape from human existence, performed by the "less-than-stars" of television's past -- and starring thousands of poorly CGI-generated, starved sharks. I was also glued to the television to look beyond its blank cathode gaze to observe the rapturous power of social media on the massess, hoping to gain some valuable insight for our next podcast entitled "What Makes Content Go Viral?". Preposterous events like the Sharknado films will eventually be taught in Social Media university courses in the future, where desperate educators will attempt to decipher the marketing approach taken to garner 3.9 million viewers and more than a half a million related tweets from nearly 200,000 unique authors. The lack of the Sharknado effects team's quality and attention to detail might have also been part of my personal draw, but sadly contributes to the long-term destruction of the creative profession in general.

"Mindlessness", as a concept, draws us into alternate realities partly because we've been so desensitized to the reality of our own surroundings. Day-to-day reality is too safe, it's a place where most activity is experienced as expected, so we have to generate more complex and interesting hyper-realities. Escapism, along side the advent of virtual and increasingly visceral entertainment (shared with potentially millions through television and the internet), is too easy to blame. Everything that is outside of the experience of life can easily become a gateway to moronic pleasure and escapism. Consider the increasingly detached comedy and climate of our political system, the popularity of "reality" tv, or a television world overrun with mindless hordes in "The Walking Dead" - pure escapism is, and will continue to be, the novocaine for the pain of reality. Who wants to worry about the planet or the homeless? I'm too busy being ensconced in the escapism of enacting some real ultra-violence on a CGI shark - my weapon of choice is a running chainsaw...Pray tell, what's yours? I wonder if the popularity of the undead combined with our fascination with designers consistently revising, revisiting and regurgitating the past is a just a passing fad, or a dystopian vision of our eventual future?

A second installment of Sharnado is not a surprise. Utilizing images and concepts from the past is nothing new. Warhol did it, and Hollywood repeatedly does it. If it works the first time, why not try a second, third and fourth time rather than try to imagine something completely new? Originality in art and design has been reduced to a photocopy of a reproduction; exponentially malleable.

You will obey me while I lead you

And eat the garbage that I feed you

Until the day that we don't need you

Don't got for help...no one will heed you

Your mind is totally controlled

It has been stuffed into my mold

And you will do as you are told

Until the rights to you are sold.

- Frank Zappa, I Am the Slime

Stupidity is a bi-product of malaise. An overly complex lifestyle, including the use of overly complex software and engaging in the overstimulation of Sharknado-type programming can further detach one from focus. Alternately, simplicity is a hard-earned bi-product of thought. Simplicity, when it's done well, calms the mind. Entertainment and our user interfaces and applications have become too complex - software solutions should perform one simple task and do it well. Focus is key. The age of overly complex design has ended for now, and is an offshoot to the lessons of the simplistic clean design movement first pursued by Microsoft's Windows Phone design. John Maeda's 10 Laws of Simplicity is worth a read, but if you don't have the time - have a look at his video from TED.

[ted id=172]

Films like Sharknado, while marvels of cinematic foolishness, are also catalysts for gathering humans with other humans. This might not be too bad of an idea. Collectively experiencing violence of unimaginable proportions has been interesting to us homo sapiens since the days of pitting gladiators with tigers. Technology via the motion picture is allowing us to enjoy exceedingly horrific images of unfathomable gore and destruction not seen since we gathered in front of a television to watch Mike Tyson eat portions of his opponents in boxing, or enjoy wrestlers like Jake Roberts throw live cobras at "Macho Man" Randy Savage. You see, we're all savages, being driven backwards to the caves by the masters of media and entertainment. Maybe if we're sitting around talking about how stupid it is, it might save us. Or not.

It's fantastic to imagine that our societal march into ignorance is being orchestrated by the advance of technology and the warlocks who command it...

I may be vile and pernicious

But you can't look away

I make you think I'm delicious

With the stuff that I say

I am the best you can get

Have you guessed me yet?

I am the slime oozin' out

From your TV set.

- Frank Zappa, I Am the Slime

July 22, 2014 - Comments Off on Useful apps in Brazil — Talkback Tuesday

Useful apps in Brazil — Talkback Tuesday

"Talk Back Tuesdays" is an original weekly installment where a team member of The Mechanism is asked one question pertaining to digital design, inspiration, and experience. The Q&A will be featured here on The Mechanism Blog as well as on The Mechanism's Facebook, Twitter, and Instagram, every Tuesday. Feel free to offer up your 2¢ in the comments.

George Brassey, The Mechanism's lead developer, recently returned from a 2 week trip to Brazil for the World Cup. His trip as a whole sounds like it was quite an unreal experience, but we wanted to know a little bit more about his #DigitalExperience while visiting an unfamiliar country.

Q: What iphone/android app did you use most this past week, and why?

With regard to my digital experience in Brazil, I wanted to talk about a few apps that I found useful.

1: Splitwise

Going on a trip with friends means there are going to be loads of shared expenses and it can be a headache keeping track of all these, especially when dealing with a foreign currency. Luckily for us, we had an app called Splitwise, whose purpose is to solve this exact problem. You register a group of those travelling with you and from there it is easy to add individual expenses, choose who is contributing and how much they are contributing. At the end of your trip you can settle up and Splitwise will do all the math for you so there are as few transactions as necessary. It also has support for multiple currencies, as well as an option for shared living expenses (e.g. roommates).

2: Google Photospheres

In a picturesque country like Brazil, there are many views that are impossible to capture in a photo. When you are surrounded by stunning scenery, Google Android has a great addition to their photos app that lets you capture a full 360° image. It takes a little patience as you stitch together multiple images, however it is easy to do and once complete you get an image that can be explored by tilting and twisting your phone to see every angle. You can even upload these efforts to be approved and added to Google maps.

3: Whatsapp

The sensational news of Whatsapp being bought by Facebook for $19 billion surprised many and while we in America often stick to regular SMS text messages, relegating Whatsapp to communication with friends who are abroad, in Brazil, as in many countries, people use Whatsapp as their primary messaging tool. By avoiding the cost of SMS messaging, Whatsapp, which is available on every phone smart enough to load an app (which isn't very smart), has incredible potential to become the world’s most popular messaging platform powered by a mobile line you can get after you hire mobile phone plans.

For those travelling with their camper trailer, this means one seamless experience for communication with friends all over the world.

George is a dauntless developer with a keen eye for user experience. The conceptualization of his work is informed by an insightful empathy for the end user. Check out his bio here.

Stay tuned for next week's "Talk Back Tuesday" when we ask Dhruv Mehrotra, a highly skilled developer of The Mechanism, about his own #DigitalExperiences.

Published by: georgebrassey in Government, The Internal Mechanism
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June 9, 2014 - Comments Off on The End of Web

The End of Web

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By 1995, David Carson was the poster boy for an avant-garde and increasingly, subversive direction that graphic design was headed. He had built a global following of design school kiddies by bucking the traditional "ad-man" approach previously taken by Ogilvy, Burnett, Brownjohn and others with regard to clever, effective and readable advertising. Much like the controlled chaos of the Deconstructivists before them, in the cyclical karmic wheel of creative expression, Carson (and arguably Segura, Brody and others) had taken accepted graphic design in a direction that tore up the rules and started over. Their sauce was the gateway drug for Sagmeister and his ilk in later years.

I recall attending a HOW Conference in Monterey, California, where Milton Glaser, Bob Gill and their colleagues were publicly seething at Carson's new found popularity. These arguably brainer, and certainly more seasoned road dogs of the graphics industry, were, for the first time, being ignored by the graphic masses for a new, hot little surfer boy (who openly admitted he just fell into the industry like like a leaf into a big pond of ducks). There were lines around the block to have his new book, "The End of Print: The Grafik Design of David Carson", signed by the man himself.

For the ad-men, this was a moment of reckoning. At the Monterey HOW Design conference Bob Gill was more vicious and crabbier than usual. The unsuspecting rock stars of the past were now being exorcised by the new punk regime. The Sex Pistols were coming - and there was nothing that Jethro Tull and Yes could do about it. A creative tool called the computer, had replaced hand-cut rubylith and type.

Digital printing would slowly all-but-kill Gutenberg's printing press as a cheaper solution to your printing press expert, who was always there on press to get your colors just right. The industry of graphic design was becoming cheaper. We began to believe "shitty" was acceptable, and various economic factors and corporate budget cuts didn't help matters either. Software took away the human touch, tablets would later take away the notepad, and being digital began to slowly take root - a fungus to wash over the senior graphic Luddites, like a creeping red tide. An in-depth review of this historical moment in printing can be read on articles from https://www.littleprint.com.au, the review highlights key moments in the transition to digital. A clever and eye-opening read for millennials who have missed out on seeing the changes first hand.

A dear departed friend of mine once quipped, "What happens when everyone has a website?" Now that's a bit naive, but I get his point. While the convenience of smartphones and tablets has pushed us into a post-PC world, where expansive experiences are more desirable and useful than a website. Websites, by definition, are just a group of connected pages regarded as a single entity, and they are practically free if you look hard enough. The modern digital branded experience is much more.

Mobile devices and likely the upcoming wearable industry will continue to steadily infiltrate and replace the experience of a single website for an organization and brand's digital expression. In recent years, the concept of social media has raised the stakes by creating two-way conversations in real time with real expectations from your audience. We prefer to not be removed from experiencing one form of entertainment or educational media to sit down at a computer and look up a website. We want to experience all things collectively and collaboratively with our friends, and the distraction of a website, as we once knew it, is not nearly complex enough to satisfy our desires.

...Back to Carson and the End of Print. He later claimed that he wasn't trying to infer that the print industry was dead, but those who had just raised the flag of technology and the new coming internet revolution didn't care. His mostly unreadable style and grungy approach to design was necessary. It rocked the industry boat - and as music, fashion and entertainment fell into line - it forced the rules to change. The web would later become a viable and uniquely positioned means of both creative expression and a way for businesses to connect to consumers in sometimes profound ways - the world's most accessible art show and trade show under the same roof. The Nerds had their revenge while the ad-men were left to their martinis, suits and stories.

The Mechanism recently retired the word "website" from our vocabulary. It’s too close-minded and obvious a concept to exist as an agency without discussing the future of an integrated digitally-branded experience. In fact, we were 13 years ahead of our time when we started The Mechanism and used “From Media to the Medium” as our tagline. We believe that a website has always been a thread in the expanding tapestry of brand expression. We understood from the start that everything begins from the brand outwards, and given the technological tools that were available then (and are available now) the implementation of an idea in any Medium wouldn’t be the problem - it would be the enormous and interconnected creative collaborative that would be required to see through the changing variety of media delivery mechanisms.

The “website” as we all know is less important than what's coming next. Website development was the catalyst, a "blip" towards an interconnected omnipresent, ever-communicating "Singularity". We will soon live with systems that plug into an artificial or ambient intelligence to manage your life, curate your interests, drive a vehicle, keep track of your day to day travels and never force you to remove yourself from an existing experience to use a website to research what the Network will already know you’re looking for. The next generation will be the “Mighty Untethered”, ubiquitously connected to a Universal Machine. You and your friends and colleagues interests will be part of the system, and as they change, so will your personal experience to match your tastes. Diseases, dangers, economies and civilizations will be repaired on a global scale due to mass shared information and the artificial intelligence to be gained from it. Privacy will continue to suffer, but it has since the first time you signed up for a college loan.

Web developers, this is your moment of reckoning. When nearly everyone can make a peanut butter sandwich, it's not just time to suggest a banana - it's time to introduce it to the 10,000lb gorilla in the room.

Sitting on the couch, plugging-in and tuning out, growing fat, eventually growing tentacles and remembering what it once was like when we were knuckle-dragging Homo sapiens is a possible future. Or hopefully, our wearables, implants and attached digital devices will feature new, usable interfaces and non-intrusive experiences enabling us all to once again perceive the world around us with better clarity and understanding of the human experience.

The Web is dead, long live the Medium...