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September 18, 2015 - No Comments!

Friday Link Bait: Elon Musk, Carbonite Pop Tarts and the Mystery of the Dislike Button

Cowabunga! It's your weekly dose of Link Bait - September 18, 2015.

facebook, terminator, han solo

  • Elon Musk Not many people know that The Mechanism has a connection with Elon Musk, who according to Steven Colbert may be the world's first Supervillain.

    Back in the days that we were working on the Ansari X Prize website, Elon had a team in the competition, building a spaceship to win the prize. We were introduced to him at the Explorer's Club in NYC for a fundraising event - and he was a real swell, quiet and thoughtful guy. For a dude who's "afraid of robots becoming smarter than humans through A.I.", it seems very "supervillain-like" for the guy behind Tesla and SpaceX to want to deliver the internet to every corner of the world by sending satellites into space. What should he name it? Perhaps Skynet – and maybe we should call in a Terminator or two to really expedite his (presumably) evil plans?
  • Han Solo Pop Tarts Before they sold out in minutes, you could buy a 30-dollar Pop-Tart with Han Solo frozen into the frosting, just like he was frozen into carbonite. Hospitals anxiously await sick nerds lining up who couldn't resist tasting a hand-painted, resin Han Solo. May the Fork Be With You... Always.
  • Dislike Button? Everyone, including many highly-regarded social media bloggers, members of the Technorati, and several TV newscasts touted the Pro's and Con's of Facebook's upcoming "Dislike" button, causing an internet uproar. In reality, there was no such thing, as Facebook noted they were working on an emoji that will convey "empathy" for instances where a "Like" might be a little inappropriate. Sounds to us like they found out about a project we recently did with the Pharmaceutical giant Amgen...

August 18, 2015 - No Comments!

How to Bring Big Design Ideas to Big Pharma

In this short, Dave talks about how to bring big design ideas to Big Pharma. The Mechanism has recently been introducing innovative interface and identity solutions to several large pharmaceutical companies.

The Pharmaceutical industry is evolving - digitally. By trusting modern creative agencies to innovate within the eLearning and branding space, and by cultivating micro-branded communities and unique gamification-centric learning techniques (typically reserved for modern university-level education), to transcend their internal curricula, they are educating their teams, physicians and caregivers in profound ways. Granted, there are always going to be government-controlled conditions to prevent certain online communication from being immediately accessible, but it's the agencies that are able to think outside of the regulatory box that will usher forth a new paradigm in pharmaceutical learning and sharing.

As part of our 14-year celebration, we sat down with our Founder, Dave Fletcher -- to talk candidly about The Mechanism, how it started and where it's headed. We've put together a series of short video clips from the lengthy interview that we'll be sharing over the next several weeks.