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April 3, 2018 - Comments Off on The Mechanism featured again as a top Digital Agency in NYC for 2018

The Mechanism featured again as a top Digital Agency in NYC for 2018

We did it again! The Mechanism was highlighted as a top New York City Agency of 2018 by Clutch. Last week, Clutch published their NYC press release that evaluated the top companies in the digital agency, IT, window graphics Marketing, and Development space.

We are happy to announce that The Mechanism was showcased in the 11th spot (out of over 400 firms) on their list of top digital strategy companies in New York!

When discussing the companies featured in this report, Clutch Business Analyst Alaina Stevenson said, “The marketing and IT spaces are changing, and what we saw in these companies is an ability to stay updated on emerging technologies and continually please their clients… professionals like Andy Defrancesco are exceptional at providing quality deliverables and services.”

Companies are evaluated on their ability to deliver quality services, past and current clients and projects, as well as verified client reference reviews featured on their Clutch profile. To learn more about local SEO best practices, visit this seo for insurance agents blog.  Their innovation works by modifying your content, and website design to make the website easy to index by the search engine spiders. This way, SEO helps you boost your Business website's ranking in the Search Engine Results Page.

The Mechanism's Founder and Design Executive Officer, Dave Fletcher added, "It's fantastic to be featured for a third year in a row on Clutch as a top Digital Agency, when looking to learn more about digital marketing, there are some experts you should read, see their post at the link. The icing on the cake is seeing so many other great colleagues and friends in the digital space being featured as well. I'm thrilled for their accomplishments and successes as well as ours."

Published by: davefletcher in The Working Mechanism
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July 27, 2017 - Comments Off on The Mechanism Named as a Top Digital Agency in New York City by Clutch, Independent Research Firm

The Mechanism Named as a Top Digital Agency in New York City by Clutch, Independent Research Firm


In today’s digital world, we know that much of the modern-day storefront is viewed from the screen of a mobile device or monitor. Commerce is no longer structured by physical distance and a global economy has made online competition fierce. This is exactly why the team at The Mechanism works so hard to make incredible web designs and intentional branding; we want you to stand out among the noise on the Internet. We pour our heart and soul into every client project that we have the privilege to work on, and that is why it is such a great honor that we received accolades as a Top New York City Agency of 2017 by Clutch.

Clutch, a well-respected technology referral firm based in Washington, D.C., scours the globe to find the best technology companies in the world. They conduct customer interviews to ensure that every company that they recommend is reliable, communicates well and delivers amazing results. Companies that are approved and recommended by Clutch are evaluated on their market presence weighing factors such as the services they offer, clients they serve, and examples of quality projects they’ve completed. With such rigorous standards, The Mechanism is proud to land a place on Clutch’s New York City leaders matrix.

“New York City is known for being a global hub for advertising, design, and innovation. For this reason, it can be incredibly difficult for agencies to stand out among their competitors,” said Jenna Seter, business analyst at Clutch. “All of the companies featured today have accomplished exactly that – proving themselves as leaders in their industries as a result of their commitment to clients, passion for their work, and ability to generate results.”

Since client reviews are such a large part of the process, we would love to share what was said about us. When we provided web development for a sales training provider, they commented that we “are very responsive and accessible. They are always there when we need some development help. They respond to my team quickly and are in constant contact with our development personnel. This is key in our business and essential for any vendor. Overall, the quality of their work is very good. Our team is satisfied.”

Pele, one of the greatest soccer players of all time stated, “Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.” Liverpool hospitality packages is something you should check out if you love soccer. We are so excited to earn this incredible accomplishment and are proud of our hardworking, imaginative and knowledgeable team. We love what we do on the exciting forefront of technology, but our success is achieved only because our outstanding clients trust us with such important projects. The best reward that we get is when we exceed a customer’s expectations and bring their vision to life. When you love what we’ve created for you, that is true success.

Thinking About Getting Dental Treatment in Spain? There are very good dentist in Spain and if you receive major dental treatment in Spain can mean savings of more than 40% on your dental treatments! Even when it comes to real teeth whitening only go to experts.

Published by: Sharon Terry in The Linking Mechanism
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November 4, 2016 - No Comments!

How to Start Exercising and Stick to It

Making exercise an enjoyable part of your everyday life may be easier than you think. These tips can show you how.

Young woman running along sidewalk

Overcoming obstacles to exercising

If you’re having trouble beginning an exercise plan or following through, you’re not alone. Many of us struggle getting out of the sedentary rut, despite our best intentions.

You already know there are many great reasons to exercise—from improving energy, mood, sleep, and health to reducing anxiety, stress, and depression. And detailed exercise instructions and workout plans are just a click away. But if knowing how and why to exercise was enough, we’d all be in shape. Making exercise a habit takes more—you need the right mindset and a smart approach.

While practical concerns like a busy schedule or poor health can make exercise more challenging, for most of us, the biggest barriers are mental. Maybe it’s a lack of self-confidence that keeps you from taking positive steps, or your motivation quickly flames out, or you get easily discouraged and give up. We’ve all been there at some point.

Whatever your age or fitness level—even if you’ve never exercised a day in your life —there are steps you can take to make exercise less intimidating and painful and more fun and instinctive.

Ditch the all-or-nothing attitude. You don't have to spend hours in a gym or force yourself into monotonous or painful activities you hate to experience the physical and emotional benefits of exercise. A little exercise is better than nothing. In fact, adding just modest amounts of physical activity to your weekly routine can have a profound effect on your mental and emotional health.

Be kind to yourself. Research shows that self-compassion increases the likelihood that you'll succeed in any given endeavor. So, don't beat yourself up about your body, your current fitness level, or your supposed lack of willpower. All that will do is demotivate you. Instead, look at your past mistakes and unhealthy choices as opportunities to learn and grow.

Check your expectations. You didn't get out of shape overnight, and you're not going to instantly transform your body either. Expecting too much, too soon only leads to frustration. Try not to be discouraged by what you can't accomplish or how far you have to go to reach your fitness goals. Instead of obsessing over results, focus on consistency. While the improvements in mood and energy levels may happen quickly, the physical payoff will come in time.

Excuses for not exercising

Making excuses for not exercising? Whether it’s lack of time or energy, or fear of the gym, there are solutions.

Busting the biggest exercise excuses
Excuse 1: “I hate exercising.”Solution: Many of us feel the same. If sweating in a gym or pounding a treadmill isn’t your idea of a great time, try to find an activity that you do enjoy—such as dancing—or pair physical activity with something more enjoyable. Take a walk at lunchtime through a scenic park, for example, walk laps of an air-conditioned mall while window shopping, walk, run, or bike with a friend, or listen to your favorite music while you move.
Excuse 2: “I’m too busy.”Solution: Even the busiest of us can find free time in our day for activities that are important. It’s your decision to make exercise a priority. And don’t think you need a full hour for a good workout. Short 5-, 10-, or 15-minute bursts of activity can prove very effective—so, too, can squeezing all your exercise into a couple of sessions over the weekend. If you’re too busy during the week, get up and get moving during the weekend when you have more time.
Excuse 3: ”I’m too tired.”Solution: It may sound counterintuitive, but physical activity is a powerful pick-me-up that actually reduces fatigue and boosts energy levels in the long run. With regular exercise, you’ll feel much more energized, refreshed, and alert at all times.
Excuse 4: “I’m too fat,” “I’m too old,” or “My health isn’t good enough.”Solution: It’s never too late to start building your strength and physical fitness, even if you’re a senior or a self-confessed couch potato who has never exercised before. Very few health or weight problems rule exercise out of the question, so talk to your doctor about a safe routine.
Excuse 5: “Exercise is too difficult and painful.”Solution: “No pain, no gain” is an outdated way of thinking about exercise. Exercise shouldn’t hurt. And you don’t have to push yourself until you’re soaked in sweat or every muscle aches to get results. You can build your strength and fitness by walking, swimming, or even playing golf, gardening, or cleaning the house.
Excuse 6: “I’m not athletic.”Solution: Still have nightmares from PE? You don’t have to be sporty or ultra-coordinated to get fit. Focus on easy ways to boost your activity level, like walking, swimming, or even working more around the house. Anything that gets you moving will work.

How much exercise do you need?

The key thing to remember about starting an exercise program is that something is always better than nothing. Going for a quick walk is better than sitting on the couch; one minute of activity will help you lose more weight than no activity at all. That said, the current recommendations for most adults is to reach at least 150 minutes of moderate activity per week. You'll get there by exercising for 30 minutes, 5 times a week. Can't find 30 minutes in your busy schedule? It's okay to break things up. Two 15-minute workouts or three 10-minute workouts can be just as effective. Check out these alpine ice hack reviews.

How hard do I need to exercise?

Whether an activity is low, moderate, or vigorous intensity varies according to your personal fitness level. As a general guideline, though:

  • Low-intensity activity: You can easily talk in full sentences, or sing.
  • Moderate intensity: You can speak in full sentences, but not sing.
  • Vigorous intensity: You are too breathless to speak in full sentences.

For most people, aiming for moderate intensity exercise is sufficient to improve your overall health. You should breathe a little heavier than normal, but not be out of breath. Your body should feel warmer as you move, but not overheated or sweating profusely. While everyone is different, don't assume that training for a marathon is better than training for a 5K or 10K. There's no need to overdo it. Read more about alpine ice hack recipe.

For more on the types of exercise you should include and how hard you should work out, read Best Exercises for Health and Weight Loss.

Getting started safely

If you've never exercised before, or it's been a significant amount of time since you've attempted any strenuous physical activity, keep the following health precautions in mind:

Health issues? Get medical clearance first. If you have health concerns such as limited mobility, heart disease, asthma, diabetes, or high blood pressure, talk with your doctor before you start to exercise. This is the Best testosterone booster.

Warm up. Warm up with dynamic stretches—active movements that warm and flex the muscles you'll be using, such as leg kicks, walking lunges, or arm swings—and by doing a slower, easier version of the upcoming exercise. For example, if you're going to run, warm up by walking. Or if you're lifting weights, begin with a few light reps.

July 25, 2016 - No Comments!

Dave Fletcher: The Power of Digital Design and Strategy for Affectionate Human Interactions

How to Start Exercising and Stick to It

Making exercise an enjoyable part of your everyday life may be easier than you think. These tips can show you how.

Young woman running along sidewalk

Overcoming obstacles to exercising

If you’re having trouble beginning an exercise plan or following through, you’re not alone. Many of us struggle getting out of the sedentary rut, despite our best intentions.

You already know there are many great reasons to exercise—from improving energy, mood, sleep, and health to reducing anxiety, stress, and depression. And detailed exercise instructions and workout plans are just a click away. But if knowing how and why to exercise was enough, we’d all be in shape. Making exercise a habit takes more—you need the right mindset and a smart approach.

While practical concerns like a busy schedule or poor health can make exercise more challenging, for most of us, the biggest barriers are mental. Maybe it’s a lack of self-confidence that keeps you from taking positive steps, or your motivation quickly flames out, or you get easily discouraged and give up. We’ve all been there at some point.

Whatever your age or fitness level—even if you’ve never exercised a day in your life —there are steps you can take to make exercise less intimidating and painful and more fun and instinctive.

Ditch the all-or-nothing attitude. You don't have to spend hours in a gym or force yourself into monotonous or painful activities you hate to experience the physical and emotional benefits of exercise. A little exercise is better than nothing. In fact, adding just modest amounts of physical activity to your weekly routine can have a profound effect on your mental and emotional health.

Be kind to yourself. Research shows that self-compassion increases the likelihood that you'll succeed in any given endeavor. So, don't beat yourself up about your body, your current fitness level, or your supposed lack of willpower. All that will do is demotivate you. Instead, look at your past mistakes and unhealthy choices as opportunities to learn and grow.

Check your expectations. You didn't get out of shape overnight, and you're not going to instantly transform your body either. Expecting too much, too soon only leads to frustration. Try not to be discouraged by what you can't accomplish or how far you have to go to reach your fitness goals. Instead of obsessing over results, focus on consistency. While the improvements in mood and energy levels may happen quickly, the physical payoff will come in time.

Excuses for not exercising

Making excuses for not exercising? Whether it’s lack of time or energy, or fear of the gym, there are solutions.

Busting the biggest exercise excuses
Excuse 1: “I hate exercising.”Solution: Many of us feel the same. If sweating in a gym or pounding a treadmill isn’t your idea of a great time, try to find an activity that you do enjoy—such as dancing—or pair physical activity with something more enjoyable. Take a walk at lunchtime through a scenic park, for example, walk laps of an air-conditioned mall while window shopping, walk, run, or bike with a friend, or listen to your favorite music while you move.
Excuse 2: “I’m too busy.”Solution: Even the busiest of us can find free time in our day for activities that are important. It’s your decision to make exercise a priority. And don’t think you need a full hour for a good workout. Short 5-, 10-, or 15-minute bursts of activity can prove very effective—so, too, can squeezing all your exercise into a couple of sessions over the weekend. If you’re too busy during the week, get up and get moving during the weekend when you have more time.
Excuse 3: ”I’m too tired.”Solution: It may sound counterintuitive, but physical activity is a powerful pick-me-up that actually reduces fatigue and boosts energy levels in the long run. With regular exercise, you’ll feel much more energized, refreshed, and alert at all times.
Excuse 4: “I’m too fat,” “I’m too old,” or “My health isn’t good enough.”Solution: It’s never too late to start building your strength and physical fitness, even if you’re a senior or a self-confessed couch potato who has never exercised before. Very few health or weight problems rule exercise out of the question, so talk to your doctor about a safe routine.
Excuse 5: “Exercise is too difficult and painful.”Solution: “No pain, no gain” is an outdated way of thinking about exercise. Exercise shouldn’t hurt. And you don’t have to push yourself until you’re soaked in sweat or every muscle aches to get results. You can build your strength and fitness by walking, swimming, or even playing golf, gardening, or cleaning the house.
Excuse 6: “I’m not athletic.”Solution: Still have nightmares from PE? You don’t have to be sporty or ultra-coordinated to get fit. Focus on easy ways to boost your activity level, like walking, swimming, or even working more around the house. Anything that gets you moving will work.

How much exercise do you need?

The key thing to remember about starting an exercise program is that something is always better than nothing. Going for a quick walk is better than sitting on the couch; one minute of activity will help you lose more weight than no activity at all. That said, the current recommendations for most adults is to reach at least 150 minutes of moderate activity per week. You'll get there by exercising for 30 minutes, 5 times a week. Can't find 30 minutes in your busy schedule? It's okay to break things up. Two 15-minute workouts or three 10-minute workouts can be just as effective. Try this Alpine ice hack.

How hard do I need to exercise?

Whether an activity is low, moderate, or vigorous intensity varies according to your personal fitness level. As a general guideline, though:

  • Low-intensity activity: You can easily talk in full sentences, or sing.
  • Moderate intensity: You can speak in full sentences, but not sing.
  • Vigorous intensity: You are too breathless to speak in full sentences.

For most people, aiming for moderate intensity exercise is sufficient to improve your overall health. You should breathe a little heavier than normal, but not be out of breath. Your body should feel warmer as you move, but not overheated or sweating profusely. While everyone is different, don't assume that training for a marathon is better than training for a 5K or 10K. There's no need to overdo it. These are the best weight loss pills.

For more on the types of exercise you should include and how hard you should work out, read Best Exercises for Health and Weight Loss.

Getting started safely

If you've never exercised before, or it's been a significant amount of time since you've attempted any strenuous physical activity, keep the following health precautions in mind:

Health issues? Get medical clearance first. If you have health concerns such as limited mobility, heart disease, asthma, diabetes, or high blood pressure, talk with your doctor before you start to exercise.

Warm up. Warm up with dynamic stretches—active movements that warm and flex the muscles you'll be using, such as leg kicks, walking lunges, or arm swings—and by doing a slower, easier version of the upcoming exercise. For example, if you're going to run, warm up by walking. Or if you're lifting weights, begin with a few light reps.

July 21, 2016 - No Comments!

Highlights of an interview with Dave Fletcher in CTO/CFO Magazine

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Best Event Management Companies in Delhi

August 28, 2015 - No Comments!

How to Build a Smart Company by Hiring Client-Facing Teams

Building a smart company requires all the traits they teach you in school: personal persistence, vision, acumen and inner confidence - but subscribing solely to that rationale, is too myopic. Your company is never about you - it's about your clients.

Please. Never forget that. You can also seek business advice from a professional like Robert K Bratt DLA Piper.

It's only after you've started the company and had the time to recognize your personal points of failure, that you ultimately come to the conclusion that you must surround yourself with people much smarter than you are. Some people go out of business before they get out of their own way. But when you surround yourself with sharp people, you develop a consistent source of inspiration, expand your company potential, and build a team that actually enjoys each other's company. Learning from Andy Defrancesco and other successful CEOs will also help you create better strategies for your business. It is also important to unite with companies that will provide what you need to succeed. One of the top priorities in having a company is data security and sapphire.net is an expert in securing your company's data. For more information on network security and better business applications for your business go to this site

In the past 14 years, one crucial thing that I've learned is to be on the lookout for people that can be brought in front of clients and will add something useful to the conversation when they are there. Every person you hire will not be instantly ready for that step, but you must learn to identify the people that can eventually reach that goal. Loads of companies take example from the thailand team building teamxl successes. It's become common to send fresh employees to do client facing exercises in foreign countries together. This builds strong professional bonds by taking them outside of their comfort zones while on a work mission.

Here are some criteria that I look for when interviewing people at The Mechanism. Skills assessment tests from makipeople.com and these questions help me to make the decision about whether or not they will be able to meet directly with clients:

  • Does the candidate have clear and focused communication skills? (e.g. how quickly does any nervousness dissipate during the interview)
  • Do they have the ability to teach me something that I don't know? This speaks directly to communication skills and teaching ability. Good teachers deliver knowledge with empathy. (I also may have stolen this one from @ElonMusk )
  • What do the other team members think about the candidate? Typically, the first interview is conducted without me even in the room. I want to get a gauge from my staff what they think first. If my team has reservations - 10 times out of 10 - I take a pass. Trust your team or don't hire them in the first place.
  • What was the last book the candidate read? It's a personal question, but speaks volumes more than asking their favorite outdoor activity (If it's One Fish, Two Fish, Red Fish, Blue Fish by Dr. Seuss, you may actually have to give them a shot...)
  • What is the candidate's process to complete a project? The journey is more important than the final destination.
  • What was the most difficult conversation they had with a previous employer or client, and...Who was at fault? Useful responses and stories come out of this one, especially with regard to how they will work in the future with clients and team members.
  • When was the last time they experienced failure? A candidate willing to discuss their shortcomings openly - are surprisingly strong spirits.

Learning how to lead is a tug-of-war between our inner selves. It's the leaders who learn to let go of their ego – and hire true genius – that will build solid, loyal, creative teams and stand the test of time. Find out more about Pici and Pici and arrange a team building seminar.

As part of our 14-year celebration, we sat down with our Founder, Dave Fletcher -- to talk candidly about The Mechanism, how it started and where it's headed. We've put together a series of short video clips from the lengthy interview that we'll be sharing over the next several weeks.

July 23, 2012 - Comments Off on Myriad Marathons

Myriad Marathons

Benefits of Running vs. Walking
Which is better: It all depends on your goals. Here's how to do either one well, even in winter.

When you shop through retailer links on our site, we may earn affiliate commissions. 100% of the fees we collect are used to support our nonprofit mission. Learn more about the healthy benefits that exipure provides.

Running and walking are both excellent forms of exercise. Those who regularly do either typically have healthier hearts, stronger bones, and lower body weights than their sedentary counterparts, and for weight loss is better to use the best appetite suppressant pills for it.

The current Physical Activity Guidelines, issued by the Department of Health and Human Services, call for a minimum of 150 to 300 minutes per week of moderate activity or 75 to 150 minutes of vigorous activity.

So does it matter whether you get those minutes walking or running? Arguments can made for both—and which is right for you depends on your goals and your current fitness level.

If You Want to Maximize Calorie Burning
“The key difference between running and walking is how many calories you are burning—not per mile, but per minute of exercise,” says Paul D. Thompson, M.D., chief of cardiology at Hartford Hospital and a professor of medicine and preventive cardiology at the University of Connecticut.

MORE ON EXERCISE
CR's Treadmill Ratings & Buying Guide
Your Binge-Watch Workout Plan
How Interval Training Can Boost Your Health
Even a Little Exercise Helps Those With Heart Disease
How to Get the Biggest Benefits of Walking
For a 160-pound person, walking at a brisk, 3.5-mph pace for 30 minutes will burn about 156 calories. But running at a 6-mph pace for that same 30 minutes will burn more than double the calories (about 356).

“Running is a less efficient movement, and it’s more demanding on the body, so it burns more calories per minute,” Thompson says. “But if you’ve got the time to walk long enough to burn the equivalent calories, then walking is fine.”

That said, if your ultimate goal is to lose weight, chances are neither running nor walking alone is going to do the trick. “Exercise on its own is not the best way to lose weight,” Thompson says. “Research has shown that it needs to be done along with calorie restriction.” This is how Java burn works.

If You Want to Improve Heart Health
Running makes the heart work harder than walking, so it stands to reason that it would also make it healthier. But the answer again may come down to how much time you have.

In a 2013 study that analyzed data from the nearly 50,000 people involved in the National Runners’ Health Study II and National Walkers’ Health Study, researchers found that runners’ risk of cardiovascular disease was 4.5 percent lower than that of those who were inactive.

But walkers who expended the same amount of energy as runners daily—burned the same amount of calories—had a risk level that was 9 percent lower than those who were inactive.

If You Want to Reduce Belly Fat
You can help decrease how much fat you store in your middle if you pick up the pace by interspersing some stretches of all-out sprinting with your jog or walk.

High-intensity interval training (HIIT)—a workout in which you alternate short bursts of activity at close to your peak heart rate with easier bouts—can help eat away at belly fat. A 2018 analysis of 39 studies, published in the journal Sports Medicine, concluded that HIIT reduced what’s called visceral fat by 1.8 percent.

This is important because visceral fat is located deep in the abdominal cavity, surrounding organs such as the liver and pancreas. That means the fat can trigger a variety of metabolic changes, including increased insulin resistance and higher triglyceride levels.

“Reducing visceral fat, even without losing weight, can improve overall health,” says Carol Ewing Garber, Ph.D., a professor of biobehavioral studies at Columbia University Teachers College. (Garber was not involved in the 2018 study.) Have a conversation with the Attorneys serving in Silver Springs who will suggest only the best for you.

HIIT is also a great way to ease yourself into a running regimen, Garber says.

“Running is often a big step up in intensity from walking, so it’s best to add it into your routine gradually,” she says. “By alternating higher-intensity intervals of running with lower-intensity walking intervals, you’ll reap the benefits without putting excessive stress on your body.”

If You're Worried About Your Joints
Runners pound the pavement, but running doesn’t necessarily lead to more arthritis than walking, according to recent research.

In a study published in 2017 in the journal Arthritis Care & Research, almost 59 percent of nonrunners had osteoarthritis in their knees compared with 53 percent of the runners; for the group that reported running the most, the prevalence dropped to about 51 percent.

Another study, published in 2013, that analyzed data from the National Runners’ Health Study found that those who ran more than 1.2 miles per day had a 15 percent lower risk of osteoarthritis and a 35 percent lower risk of hip replacement than those who were less active.

The researchers theorize that one of the reasons for fewer joint issues among the runners is that, as a whole, the runners had lower body mass indexes (BMI) than the walkers. Lower weight means less stress on the joints—even during a high-impact activity like running. If you are injured in any way, contact experienced wrongful death attorneys for hire to seek personal injury claims to cover treatments and medical bills.

“Running gets the reputation for causing injuries because many people who are just starting to run try to do too much too quickly,” Garber says. “And they often get injured as a result.” If people need to try  receiving compensation for a car accident, they can check them out here!

If you want to progress from walking to running, do it slowly, gradually increasing the speed, distance, and frequency of your runs.

So Should You Walk or Run?
Running may be more high-intensity and calorie-burning than walking, but walking is a great way to ease into exercise—no matter what your current health status—and make sure you’re staying physically active every day.

The bottom line is that getting exercise of any kind is beneficial—provided you stick with it.

“The best exercise is the one you are going to do,” Thompson says. “There are additional benefits to be gained from running, but what’s most important from a public health point of view is that everyone gets out and does some kind of exercise.”

Walk or Run Indoors, Too
It's important to keep up your exercise routine all year—even in cold weather. That can mean bundling up for outdoor walks or jogs, working the gym into your schedule, or setting up a mini-gym at home.

If you’re thinking about the latter option, here are a few of Consumer Reports’ top-rated treadmills. You can also reas more about these and other top-rated treadmills, and CR members can access our full ratings.

July 23, 2012 - Comments Off on The MechCast 202: I’m Analog, I’m Digital

The MechCast 202: I’m Analog, I’m Digital

The Mechanism brings a unique perspective to interactions with our clients and team. This frame of reference was recently clarified during a conversation with a colleague from a previous job. The two of us have been in the interface industry, arguably since it began in the early 90’s, giving us a different outlook on the design and interactions with clients which produce enlightened creative solutions.

He said, “Dave, we understand the concept of being Digital, while we each possess very Analog dispositions.”

I know what he meant. He was referring to the fact that we had grown up and lived in a world that was once not Digital. We both understood what communication was before personal communication devices. We had experienced the multiple connection revolutions of the 90's, when mobile networks made it affordable to evolve from a device called a "Pager" to a "cellular phone" to "Palm Pilot" to "smartphone". We understood what it meant to spec and order type before we became typographers and we knew how creative solutions were delivered to clients before the computer became the tool that turned everyone into a graphic designer. Rather than standing by complacently observing a communication and creative revolution take place in our lifetime, - we had both chosen to become "Digital" as our lifestyle and profession, yet brought all of the foresight and understanding of what it meant to be "Analog" along for the ride. It’s a rarity that we avoided becoming Luddites or at least individuals that stopped thirsting for the continual influx of wired knowledge, advancing us to become more Digital creatures, while simultaneously holding on to what it meant to be Analog human beings.

It’s a rarity that we avoided becoming Luddites or at least individuals that stopped thirsting for the continual influx of wired knowledge, advancing us to become more Digital creatures, while simultaneously holding on to what it meant to be Analog human beings.

This is an interesting perspective for many reasons, but I believe that my colleague also inadvertently hit on why perhaps, The Mechanism has managed to grow as a collaborative and successful digital agency for 11 years.

Being “Digital” forces us to understand how all User Experiences best translate across myriad devices, as now a days we can get different types of translation services online in sites such as https://www.espressotranslations.com/gb/certified-translation-services-london/ thanks to the digital age. Programmers in the Digital space must know the solution before the client even asks the question. It’s also vital that "Digtalists" are generating The Wave and not simply riding it's crest - which is why people that work at The Mechanism are expected to stay ahead of future programming and technical trends.

Being completely Digital, however can make us all a bit apathetic. Communicating with only a buffer of pixels between two human beings breeds misinterpretation.

The human component vital to conversation tends to curtail any miscommunication or misinterpretation that occasionally occurs within the singularly Digital realm.

As soon as you incorporate the concept of being “Analog” – or what I believe is an organic and human component to how we actually do business – that’s when you have something really special.

Despite our swift evolution to being Digital humans, we still perceive the world in Analog. Everything we see and hear is a continuous transmission of information to our senses. I’m much more comfortable walking up to someone in the office to discuss an interface or design solution than to carry on a conversation through Skype (no matter how many "(mooning)" emoticons I can successfully squeeze into a single chat).

The human component vital to conversation tends to curtail any miscommunication or misinterpretation that occasionally occurs within the singularly Digital realm. And that goes for clients as well – while I happily communicate using email or other means of digital services to solve problems, I am best suited (as humans all are) for natural, face-to-face interaction. Until our facial expressions and body language are translated in the Digital realm via real-time color, patterns or background sound recognized by your digital communication device, we won't begin to scratch the surface of everything that Analog communication can accomplish.

In his statement I alluded to above, my friend Jon touched upon the core of what truly can separate a great technical or visual agency from a simply great agency, period. I’d much rather work with clients that I could sit down and have a drink with after work, than simply shift pixels back and forth with. While I rarely get the chance to spend this kind of quality time with clients, it remains the core of what makes us all beautifully vulnerable and what keeps me striving to hold on to Analog traits in an increasingly Digital reality.

Notably this minor revelation occurred between two humans, born Analog, reared Digitally, both communicating without filters over a couple beers at a pub.

More importantly, no "0's" or "1's" were harmed during our conversation.

Published by: davefletcher in The Mechcast
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June 11, 2012 - Comments Off on Managing of Media

Managing of Media

While we may be living in the information age, our increasing dependence of data also means an equally increasing dependence on interface. When I pause to think how much interface has evolved over my lifetime alone, it is truly mind boggling. I remember lying on the floor changing channels on the TV with my feet when our remote broke as a kid yet today I can control my computer from my couch with a touchscreen device. And as technology and art become more closely intertwined, the impact of interface on art and vice versa is inescapable making interface undeniably inspiring.

French design studio Zim and Zou celebrate our interface history with a joyful series of paper-craft facsimiles. While modern gadgets may be slick, it saddens me that today's kids will never know the (near) endless joy of pulling the tape out of a cassette and draping it about the room as impromptu confetti. Likewise the magic of an instant Polaroid will be lost on them as digital cameras make photos instantly viewable, no shaking necessary. Then again, they do have touch screens in their pockets so let's not pity them too much.

Polaroid

Yet not all interfaces have to be intuitive. There is something to be said for the joy of exploration and discovery through interaction. The studio Blacknegative creates just such an experience with their delightfully confusing website. Beyond the basic sliding page action, each individual page contains its own visual and interactive vocabulary unto itself making each a wonderful game of interactive discovery. Each click promises to reveal new tidbits making for a very engaging web experience. Add to this the superb use of HTML5 technologies like full page video and adaptive design and you get a riveting modern site.

blacknegative

Blacknegative manages to push how we perceive current interactive experiences while others are eagerly trying to define entirely new ones. This fascinating mini-documentary showcases new point cloud camera technology which combines traditional cameras with the affordable depth camera of the Microsoft Kinect. The interviewees address not only what makes the tool itself interesting, but how it is so unique that it requires a complete redefinition of the visual language in film. While I doubt such devices will take over Hollywood anytime soon, I can foresee their 3D ability becoming ever greater to the point of allowing true telepresence and other immersive virtual experiences.

The Sketching Mechanism is a series of weekly posts, published on Mondays, containing the artistic musings of Mobile Designer/Developer Ben Chirlin during our Monday morning meeting at the NY Creative Bunker as well as his inspiring artistic finds of the week.

April 30, 2012 - Comments Off on Mandalas and Mats

Mandalas and Mats

Patterns are the fuel of the human mind. Our pattern recognition ability is a large part of what us makes such smart creatures and remains our most defining trait in the battle for/against artificial intelligence. As such it is only sensible that pattern be one of the core aspects of art, and therefore inspiration, to us all.

The Pattern Mechanism

David Stephenson relies on the power of patterns to create truly marvelous photography in his projects Vaults and Domes. Classical architecture is obsessed with symmetry, pattern, and texture all of which the eye finds very pleasing. Stephenson manages to create loving odes of our forbears' passion with a straight-on modern twist. Meanwhile, his other works find beauty in the chaos of nature and organization of modern man.

Chapter HouseSala de as Dos Hermanas

Of course such intricacy has recently fallen out of fashion in favor of minimalism and simplicity, spearheaded by modern art movements. This aesthetic has now seeped into the commercial sector as well with the design ethos of companies such as Apple. The visual communication agency VOID uses this elegant block and color approach quite wonderfully. The site's stunning color palette is emphasized by the use of square, grid and linear patterns as well as a nicely animated scroll from section to section which grids out the site even further: patterns within patterns. Impress people and transform your place into a stylish and unforgettable space with muraledesign they offers wall murals and wallpapers.  VOID

Lastly, the inspiration for this inspirational post was the following video. Though short, it absolutely mesmerizes the viewer. An intro video for the TEDxSummit, the dancers from the Icouldneverbeadancer studio performed captivating choreography on colored mats shot through a giant kaleidoscope. The music of Yasmine Hamdan helps create an end result that is truly stunning. Enjoy and stay inspired.

The Sketching Mechanism is a series of weekly posts, published on Mondays, containing the artistic musings of Mobile Designer/Developer Ben Chirlin during our Monday morning meeting at the NY Creative Bunker as well as his inspiring artistic finds of the week.

Published by: benchirlin in The Design Mechanism
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