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The ‘Make Your Mark’ campaign brand identity, responsive website and content management system. Designed exclusively for the Pharmaceutical industry.

Onyx 'Make Your Mark' Campaign

Brand Development, Responsive Digital, Custom CMS

The ‘Make Your Mark’ campaign was a multi-tiered program, designed to raise awareness, encourage participation and to ultimately become a nurturing community for patients, caregivers and researchers for Multiple Myeloma, a treatable but incurable form of cancer. 

Onyx Pharmaceuticals, an Amgen subsidiary, engaged The Mechanism to build visual harmonization across all social media platforms and collateral for ‘Make Your Mark’, which included the development of a new logo, color palette, online experience. Utilizing the client’s internal project roadmap, competitive analysis, and business intelligence gained from the program’s initial launch a year prior to the redesign, The Mechanism focused on revitalizing a nurturing community identity from the ground up; focusing on “optimistic empathy” as key words to envision the final solution. 

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In order to further outline our approach to the client and team stakeholders, The Mechanism prepared a short video overview of the project. The goal was to present our thinking directly to the team, who were mostly headquartered on the West Coast.