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September 25, 2013 - Comments Off on I Heart NY

I Heart NY

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By now, the story is well known. A man sits in the backseat of a cab, sketching on a notepad as night falls over a crumbling city. He scribbles the letter I. He draws a heart. And then an N, and then a Y. Right away he knows he’s got something. This is it, he thinks. This is the campaign.

The man was a designer named Milton Glaser. The city was New York. The year was 1977. A time and place commemorated by an entire genre of movies dedicated to making it look like a horrifying place to live.

via 99% Invisible.

The fantastic podcast 99% Invisible takes an in-depth look at the iconic design.

Published by: antonioortiz in The Thinking Mechanism
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September 23, 2013 - Comments Off on AJ Jacobs: The Importance of Self-Delusion in the Creative Process

AJ Jacobs: The Importance of Self-Delusion in the Creative Process

How can we apply the idea of method acting to our business lives? This is the question that lifehacker and bestselling author AJ Jacobs tackles in this insightful (and highly entertaining) talk on the benefits of faking it until you make it. Through a series of examples from his own life, Jacobs shows just how much our behavior shapes our thoughts and our perceptions. Thus, if we want to change our attitude about something, the best way is to “act as if.”

Published by: antonioortiz in The Thinking Mechanism
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September 20, 2013 - Comments Off on Humans stop light for a minute in a quest for more data storage

Humans stop light for a minute in a quest for more data storage

Beams of light are usually speeding along at around 186,000 miles per second, but for one minute, researchers in Germany brought some to a screeching halt. Using a crystal frozen to temperatures below negative 450 degrees Fahrenheit, a research team managed to hold light in place for a full minute — marking a drastic increase from the previous record of just 16 seconds. The technology will eventually be applied to quantum computing as a way to retrieve and read data, but it'll have to work on a much smaller scale and for much longer periods of time before that can happen.

via Humans tame light, stop it from moving for a full minute | The Verge.

Published by: antonioortiz in The Thinking Mechanism
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September 16, 2013 - Comments Off on Jane ni Dhulchaointigh: The Magic Is in The Process

Jane ni Dhulchaointigh: The Magic Is in The Process

Inventor Jane ni Dhulchaointigh recounts the roller coaster journey from having a crazy idea about being able to hack everyday objects to the creation and launch of Sugru, an incredible self-setting rubber. Or, as Jane puts it: the six-year process of going from “hmm” to “yay” via “eureka” and “wow.” Her takeaway? It’s not about focusing on the end goal or product, it’s about enjoying the beauty and the magic that happens in the process of creation.

 

Published by: antonioortiz in The Thinking Mechanism
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September 13, 2013 - Comments Off on The New Multi-Screen World Study

The New Multi-Screen World Study

From smartphones and tablets to laptops and television, 90% of all media interactions today are screen-based. We took a closer look and discovered that there are two distinct ways people move among screens to get stuff done: simultaneously and sequentially. This study shows how these two modes of interaction trigger specific behaviors such as online shopping, and which devices people are using at the various stages of these interactions.

via The New Multi-Screen World Study – Think Insights – Google.

Published by: antonioortiz in The Thinking Mechanism
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