All Posts in i love ny

September 25, 2013 - Comments Off on I Heart NY

I Heart NY

[soundcloud url="" width="100%" height="166" iframe="true" /]

By now, the story is well known. A man sits in the backseat of a cab, sketching on a notepad as night falls over a crumbling city. He scribbles the letter I. He draws a heart. And then an N, and then a Y. Right away he knows he’s got something. This is it, he thinks. This is the campaign.

The man was a designer named Milton Glaser. The city was New York. The year was 1977. A time and place commemorated by an entire genre of movies dedicated to making it look like a horrifying place to live.

via 99% Invisible.

The fantastic podcast 99% Invisible takes an in-depth look at the iconic design.

Published by: antonioortiz in The Thinking Mechanism
Tags: ,