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By now, the story is well known. A man sits in the backseat of a cab, sketching on a notepad as night falls over a crumbling city. He scribbles the letter I. He draws a heart. And then an N, and then a Y. Right away he knows he’s got something. This is it, he thinks. This is the campaign.
The man was a designer named Milton Glaser. The city was New York. The year was 1977. A time and place commemorated by an entire genre of movies dedicated to making it look like a horrifying place to live.
via 99% Invisible.
The fantastic podcast 99% Invisible takes an in-depth look at the iconic design.