All Posts in psychology

September 13, 2013 - Comments Off on The New Multi-Screen World Study

The New Multi-Screen World Study

From smartphones and tablets to laptops and television, 90% of all media interactions today are screen-based. We took a closer look and discovered that there are two distinct ways people move among screens to get stuff done: simultaneously and sequentially. This study shows how these two modes of interaction trigger specific behaviors such as online shopping, and which devices people are using at the various stages of these interactions.

via The New Multi-Screen World Study – Think Insights – Google.

Published by: antonioortiz in The Thinking Mechanism
Tags: , , ,