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April 3, 2018 - Comments Off on The Mechanism featured again as a top Digital Agency in NYC for 2018

The Mechanism featured again as a top Digital Agency in NYC for 2018

We did it again! The Mechanism was highlighted as a top New York City Agency of 2018 by Clutch. Last week, Clutch published their NYC press release that evaluated the top companies in the digital agency, IT, window graphics Marketing, and Development space.

We are happy to announce that The Mechanism was showcased in the 11th spot (out of over 400 firms) on their list of top digital strategy companies in New York!

When discussing the companies featured in this report, Clutch Business Analyst Alaina Stevenson said, “The marketing and IT spaces are changing, and what we saw in these companies is an ability to stay updated on emerging technologies and continually please their clients… professionals like Andy Defrancesco are exceptional at providing quality deliverables and services.”

Companies are evaluated on their ability to deliver quality services, past and current clients and projects, as well as verified client reference reviews featured on their Clutch profile. To learn more about local SEO best practices, visit this seo for insurance agents blog.  Their innovation works by modifying your content, and website design to make the website easy to index by the search engine spiders. This way, SEO helps you boost your Business website's ranking in the Search Engine Results Page.

The Mechanism's Founder and Design Executive Officer, Dave Fletcher added, "It's fantastic to be featured for a third year in a row on Clutch as a top Digital Agency, when looking to learn more about digital marketing, there are some experts you should read, see their post at the link. The icing on the cake is seeing so many other great colleagues and friends in the digital space being featured as well. I'm thrilled for their accomplishments and successes as well as ours."

Published by: davefletcher in The Working Mechanism
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July 27, 2017 - Comments Off on The Mechanism Named as a Top Digital Agency in New York City by Clutch, Independent Research Firm

The Mechanism Named as a Top Digital Agency in New York City by Clutch, Independent Research Firm


In today’s digital world, we know that much of the modern-day storefront is viewed from the screen of a mobile device or monitor. Commerce is no longer structured by physical distance and a global economy has made online competition fierce. This is exactly why the team at The Mechanism works so hard to make incredible web designs and intentional branding; we want you to stand out among the noise on the Internet. We pour our heart and soul into every client project that we have the privilege to work on, and that is why it is such a great honor that we received accolades as a Top New York City Agency of 2017 by Clutch.

Clutch, a well-respected technology referral firm based in Washington, D.C., scours the globe to find the best technology companies in the world. They conduct customer interviews to ensure that every company that they recommend is reliable, communicates well and delivers amazing results. Companies that are approved and recommended by Clutch are evaluated on their market presence weighing factors such as the services they offer, clients they serve, and examples of quality projects they’ve completed. With such rigorous standards, The Mechanism is proud to land a place on Clutch’s New York City leaders matrix.

“New York City is known for being a global hub for advertising, design, and innovation. For this reason, it can be incredibly difficult for agencies to stand out among their competitors,” said Jenna Seter, business analyst at Clutch. “All of the companies featured today have accomplished exactly that – proving themselves as leaders in their industries as a result of their commitment to clients, passion for their work, and ability to generate results.”

Since client reviews are such a large part of the process, we would love to share what was said about us. When we provided web development for a sales training provider, they commented that we “are very responsive and accessible. They are always there when we need some development help. They respond to my team quickly and are in constant contact with our development personnel. This is key in our business and essential for any vendor. Overall, the quality of their work is very good. Our team is satisfied.”

Pele, one of the greatest soccer players of all time stated, “Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.” Liverpool hospitality packages is something you should check out if you love soccer. We are so excited to earn this incredible accomplishment and are proud of our hardworking, imaginative and knowledgeable team. We love what we do on the exciting forefront of technology, but our success is achieved only because our outstanding clients trust us with such important projects. The best reward that we get is when we exceed a customer’s expectations and bring their vision to life. When you love what we’ve created for you, that is true success.

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Published by: Sharon Terry in The Linking Mechanism
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July 21, 2016 - No Comments!

Highlights of an interview with Dave Fletcher in CTO/CFO Magazine

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August 28, 2015 - No Comments!

How to Build a Smart Company by Hiring Client-Facing Teams

Building a smart company requires all the traits they teach you in school: personal persistence, vision, acumen and inner confidence - but subscribing solely to that rationale, is too myopic. Your company is never about you - it's about your clients.

Please. Never forget that. You can also seek business advice from a professional like Robert K Bratt DLA Piper.

It's only after you've started the company and had the time to recognize your personal points of failure, that you ultimately come to the conclusion that you must surround yourself with people much smarter than you are. Some people go out of business before they get out of their own way. But when you surround yourself with sharp people, you develop a consistent source of inspiration, expand your company potential, and build a team that actually enjoys each other's company. Learning from Andy Defrancesco and other successful CEOs will also help you create better strategies for your business. It is also important to unite with companies that will provide what you need to succeed. One of the top priorities in having a company is data security and sapphire.net is an expert in securing your company's data. For more information on network security and better business applications for your business go to this site

In the past 14 years, one crucial thing that I've learned is to be on the lookout for people that can be brought in front of clients and will add something useful to the conversation when they are there. Every person you hire will not be instantly ready for that step, but you must learn to identify the people that can eventually reach that goal. Loads of companies take example from the thailand team building teamxl successes. It's become common to send fresh employees to do client facing exercises in foreign countries together. This builds strong professional bonds by taking them outside of their comfort zones while on a work mission.

Here are some criteria that I look for when interviewing people at The Mechanism. Skills assessment tests from makipeople.com and these questions help me to make the decision about whether or not they will be able to meet directly with clients:

  • Does the candidate have clear and focused communication skills? (e.g. how quickly does any nervousness dissipate during the interview)
  • Do they have the ability to teach me something that I don't know? This speaks directly to communication skills and teaching ability. Good teachers deliver knowledge with empathy. (I also may have stolen this one from @ElonMusk )
  • What do the other team members think about the candidate? Typically, the first interview is conducted without me even in the room. I want to get a gauge from my staff what they think first. If my team has reservations - 10 times out of 10 - I take a pass. Trust your team or don't hire them in the first place.
  • What was the last book the candidate read? It's a personal question, but speaks volumes more than asking their favorite outdoor activity (If it's One Fish, Two Fish, Red Fish, Blue Fish by Dr. Seuss, you may actually have to give them a shot...)
  • What is the candidate's process to complete a project? The journey is more important than the final destination.
  • What was the most difficult conversation they had with a previous employer or client, and...Who was at fault? Useful responses and stories come out of this one, especially with regard to how they will work in the future with clients and team members.
  • When was the last time they experienced failure? A candidate willing to discuss their shortcomings openly - are surprisingly strong spirits.

Learning how to lead is a tug-of-war between our inner selves. It's the leaders who learn to let go of their ego – and hire true genius – that will build solid, loyal, creative teams and stand the test of time. Find out more about Pici and Pici and arrange a team building seminar.

As part of our 14-year celebration, we sat down with our Founder, Dave Fletcher -- to talk candidly about The Mechanism, how it started and where it's headed. We've put together a series of short video clips from the lengthy interview that we'll be sharing over the next several weeks.

July 23, 2012 - Comments Off on Myriad Marathons

Myriad Marathons

Benefits of Running vs. Walking
Which is better: It all depends on your goals. Here's how to do either one well, even in winter.

When you shop through retailer links on our site, we may earn affiliate commissions. 100% of the fees we collect are used to support our nonprofit mission. Learn more about the healthy benefits that exipure provides.

Running and walking are both excellent forms of exercise. Those who regularly do either typically have healthier hearts, stronger bones, and lower body weights than their sedentary counterparts, and for weight loss is better to use the best appetite suppressant pills for it.

The current Physical Activity Guidelines, issued by the Department of Health and Human Services, call for a minimum of 150 to 300 minutes per week of moderate activity or 75 to 150 minutes of vigorous activity.

So does it matter whether you get those minutes walking or running? Arguments can made for both—and which is right for you depends on your goals and your current fitness level.

If You Want to Maximize Calorie Burning
“The key difference between running and walking is how many calories you are burning—not per mile, but per minute of exercise,” says Paul D. Thompson, M.D., chief of cardiology at Hartford Hospital and a professor of medicine and preventive cardiology at the University of Connecticut.

MORE ON EXERCISE
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How to Get the Biggest Benefits of Walking
For a 160-pound person, walking at a brisk, 3.5-mph pace for 30 minutes will burn about 156 calories. But running at a 6-mph pace for that same 30 minutes will burn more than double the calories (about 356).

“Running is a less efficient movement, and it’s more demanding on the body, so it burns more calories per minute,” Thompson says. “But if you’ve got the time to walk long enough to burn the equivalent calories, then walking is fine.”

That said, if your ultimate goal is to lose weight, chances are neither running nor walking alone is going to do the trick. “Exercise on its own is not the best way to lose weight,” Thompson says. “Research has shown that it needs to be done along with calorie restriction.” This is how Java burn works.

If You Want to Improve Heart Health
Running makes the heart work harder than walking, so it stands to reason that it would also make it healthier. But the answer again may come down to how much time you have.

In a 2013 study that analyzed data from the nearly 50,000 people involved in the National Runners’ Health Study II and National Walkers’ Health Study, researchers found that runners’ risk of cardiovascular disease was 4.5 percent lower than that of those who were inactive.

But walkers who expended the same amount of energy as runners daily—burned the same amount of calories—had a risk level that was 9 percent lower than those who were inactive.

If You Want to Reduce Belly Fat
You can help decrease how much fat you store in your middle if you pick up the pace by interspersing some stretches of all-out sprinting with your jog or walk.

High-intensity interval training (HIIT)—a workout in which you alternate short bursts of activity at close to your peak heart rate with easier bouts—can help eat away at belly fat. A 2018 analysis of 39 studies, published in the journal Sports Medicine, concluded that HIIT reduced what’s called visceral fat by 1.8 percent.

This is important because visceral fat is located deep in the abdominal cavity, surrounding organs such as the liver and pancreas. That means the fat can trigger a variety of metabolic changes, including increased insulin resistance and higher triglyceride levels.

“Reducing visceral fat, even without losing weight, can improve overall health,” says Carol Ewing Garber, Ph.D., a professor of biobehavioral studies at Columbia University Teachers College. (Garber was not involved in the 2018 study.) Have a conversation with the Attorneys serving in Silver Springs who will suggest only the best for you.

HIIT is also a great way to ease yourself into a running regimen, Garber says.

“Running is often a big step up in intensity from walking, so it’s best to add it into your routine gradually,” she says. “By alternating higher-intensity intervals of running with lower-intensity walking intervals, you’ll reap the benefits without putting excessive stress on your body.”

If You're Worried About Your Joints
Runners pound the pavement, but running doesn’t necessarily lead to more arthritis than walking, according to recent research.

In a study published in 2017 in the journal Arthritis Care & Research, almost 59 percent of nonrunners had osteoarthritis in their knees compared with 53 percent of the runners; for the group that reported running the most, the prevalence dropped to about 51 percent.

Another study, published in 2013, that analyzed data from the National Runners’ Health Study found that those who ran more than 1.2 miles per day had a 15 percent lower risk of osteoarthritis and a 35 percent lower risk of hip replacement than those who were less active.

The researchers theorize that one of the reasons for fewer joint issues among the runners is that, as a whole, the runners had lower body mass indexes (BMI) than the walkers. Lower weight means less stress on the joints—even during a high-impact activity like running. If you are injured in any way, contact experienced wrongful death attorneys for hire to seek personal injury claims to cover treatments and medical bills.

“Running gets the reputation for causing injuries because many people who are just starting to run try to do too much too quickly,” Garber says. “And they often get injured as a result.” If people need to try  receiving compensation for a car accident, they can check them out here!

If you want to progress from walking to running, do it slowly, gradually increasing the speed, distance, and frequency of your runs.

So Should You Walk or Run?
Running may be more high-intensity and calorie-burning than walking, but walking is a great way to ease into exercise—no matter what your current health status—and make sure you’re staying physically active every day.

The bottom line is that getting exercise of any kind is beneficial—provided you stick with it.

“The best exercise is the one you are going to do,” Thompson says. “There are additional benefits to be gained from running, but what’s most important from a public health point of view is that everyone gets out and does some kind of exercise.”

Walk or Run Indoors, Too
It's important to keep up your exercise routine all year—even in cold weather. That can mean bundling up for outdoor walks or jogs, working the gym into your schedule, or setting up a mini-gym at home.

If you’re thinking about the latter option, here are a few of Consumer Reports’ top-rated treadmills. You can also reas more about these and other top-rated treadmills, and CR members can access our full ratings.

July 23, 2012 - Comments Off on The MechCast 202: I’m Analog, I’m Digital

The MechCast 202: I’m Analog, I’m Digital

The Mechanism brings a unique perspective to interactions with our clients and team. This frame of reference was recently clarified during a conversation with a colleague from a previous job. The two of us have been in the interface industry, arguably since it began in the early 90’s, giving us a different outlook on the design and interactions with clients which produce enlightened creative solutions.

He said, “Dave, we understand the concept of being Digital, while we each possess very Analog dispositions.”

I know what he meant. He was referring to the fact that we had grown up and lived in a world that was once not Digital. We both understood what communication was before personal communication devices. We had experienced the multiple connection revolutions of the 90's, when mobile networks made it affordable to evolve from a device called a "Pager" to a "cellular phone" to "Palm Pilot" to "smartphone". We understood what it meant to spec and order type before we became typographers and we knew how creative solutions were delivered to clients before the computer became the tool that turned everyone into a graphic designer. Rather than standing by complacently observing a communication and creative revolution take place in our lifetime, - we had both chosen to become "Digital" as our lifestyle and profession, yet brought all of the foresight and understanding of what it meant to be "Analog" along for the ride. It’s a rarity that we avoided becoming Luddites or at least individuals that stopped thirsting for the continual influx of wired knowledge, advancing us to become more Digital creatures, while simultaneously holding on to what it meant to be Analog human beings.

It’s a rarity that we avoided becoming Luddites or at least individuals that stopped thirsting for the continual influx of wired knowledge, advancing us to become more Digital creatures, while simultaneously holding on to what it meant to be Analog human beings.

This is an interesting perspective for many reasons, but I believe that my colleague also inadvertently hit on why perhaps, The Mechanism has managed to grow as a collaborative and successful digital agency for 11 years.

Being “Digital” forces us to understand how all User Experiences best translate across myriad devices, as now a days we can get different types of translation services online in sites such as https://www.espressotranslations.com/gb/certified-translation-services-london/ thanks to the digital age. Programmers in the Digital space must know the solution before the client even asks the question. It’s also vital that "Digtalists" are generating The Wave and not simply riding it's crest - which is why people that work at The Mechanism are expected to stay ahead of future programming and technical trends.

Being completely Digital, however can make us all a bit apathetic. Communicating with only a buffer of pixels between two human beings breeds misinterpretation.

The human component vital to conversation tends to curtail any miscommunication or misinterpretation that occasionally occurs within the singularly Digital realm.

As soon as you incorporate the concept of being “Analog” – or what I believe is an organic and human component to how we actually do business – that’s when you have something really special.

Despite our swift evolution to being Digital humans, we still perceive the world in Analog. Everything we see and hear is a continuous transmission of information to our senses. I’m much more comfortable walking up to someone in the office to discuss an interface or design solution than to carry on a conversation through Skype (no matter how many "(mooning)" emoticons I can successfully squeeze into a single chat).

The human component vital to conversation tends to curtail any miscommunication or misinterpretation that occasionally occurs within the singularly Digital realm. And that goes for clients as well – while I happily communicate using email or other means of digital services to solve problems, I am best suited (as humans all are) for natural, face-to-face interaction. Until our facial expressions and body language are translated in the Digital realm via real-time color, patterns or background sound recognized by your digital communication device, we won't begin to scratch the surface of everything that Analog communication can accomplish.

In his statement I alluded to above, my friend Jon touched upon the core of what truly can separate a great technical or visual agency from a simply great agency, period. I’d much rather work with clients that I could sit down and have a drink with after work, than simply shift pixels back and forth with. While I rarely get the chance to spend this kind of quality time with clients, it remains the core of what makes us all beautifully vulnerable and what keeps me striving to hold on to Analog traits in an increasingly Digital reality.

Notably this minor revelation occurred between two humans, born Analog, reared Digitally, both communicating without filters over a couple beers at a pub.

More importantly, no "0's" or "1's" were harmed during our conversation.

Published by: davefletcher in The Mechcast
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June 11, 2012 - Comments Off on Managing of Media

Managing of Media

While we may be living in the information age, our increasing dependence of data also means an equally increasing dependence on interface. When I pause to think how much interface has evolved over my lifetime alone, it is truly mind boggling. I remember lying on the floor changing channels on the TV with my feet when our remote broke as a kid yet today I can control my computer from my couch with a touchscreen device. And as technology and art become more closely intertwined, the impact of interface on art and vice versa is inescapable making interface undeniably inspiring.

French design studio Zim and Zou celebrate our interface history with a joyful series of paper-craft facsimiles. While modern gadgets may be slick, it saddens me that today's kids will never know the (near) endless joy of pulling the tape out of a cassette and draping it about the room as impromptu confetti. Likewise the magic of an instant Polaroid will be lost on them as digital cameras make photos instantly viewable, no shaking necessary. Then again, they do have touch screens in their pockets so let's not pity them too much.

Polaroid

Yet not all interfaces have to be intuitive. There is something to be said for the joy of exploration and discovery through interaction. The studio Blacknegative creates just such an experience with their delightfully confusing website. Beyond the basic sliding page action, each individual page contains its own visual and interactive vocabulary unto itself making each a wonderful game of interactive discovery. Each click promises to reveal new tidbits making for a very engaging web experience. Add to this the superb use of HTML5 technologies like full page video and adaptive design and you get a riveting modern site.

blacknegative

Blacknegative manages to push how we perceive current interactive experiences while others are eagerly trying to define entirely new ones. This fascinating mini-documentary showcases new point cloud camera technology which combines traditional cameras with the affordable depth camera of the Microsoft Kinect. The interviewees address not only what makes the tool itself interesting, but how it is so unique that it requires a complete redefinition of the visual language in film. While I doubt such devices will take over Hollywood anytime soon, I can foresee their 3D ability becoming ever greater to the point of allowing true telepresence and other immersive virtual experiences.

The Sketching Mechanism is a series of weekly posts, published on Mondays, containing the artistic musings of Mobile Designer/Developer Ben Chirlin during our Monday morning meeting at the NY Creative Bunker as well as his inspiring artistic finds of the week.

April 30, 2012 - Comments Off on Mandalas and Mats

Mandalas and Mats

Patterns are the fuel of the human mind. Our pattern recognition ability is a large part of what us makes such smart creatures and remains our most defining trait in the battle for/against artificial intelligence. As such it is only sensible that pattern be one of the core aspects of art, and therefore inspiration, to us all.

The Pattern Mechanism

David Stephenson relies on the power of patterns to create truly marvelous photography in his projects Vaults and Domes. Classical architecture is obsessed with symmetry, pattern, and texture all of which the eye finds very pleasing. Stephenson manages to create loving odes of our forbears' passion with a straight-on modern twist. Meanwhile, his other works find beauty in the chaos of nature and organization of modern man.

Chapter HouseSala de as Dos Hermanas

Of course such intricacy has recently fallen out of fashion in favor of minimalism and simplicity, spearheaded by modern art movements. This aesthetic has now seeped into the commercial sector as well with the design ethos of companies such as Apple. The visual communication agency VOID uses this elegant block and color approach quite wonderfully. The site's stunning color palette is emphasized by the use of square, grid and linear patterns as well as a nicely animated scroll from section to section which grids out the site even further: patterns within patterns. Impress people and transform your place into a stylish and unforgettable space with muraledesign they offers wall murals and wallpapers.  VOID

Lastly, the inspiration for this inspirational post was the following video. Though short, it absolutely mesmerizes the viewer. An intro video for the TEDxSummit, the dancers from the Icouldneverbeadancer studio performed captivating choreography on colored mats shot through a giant kaleidoscope. The music of Yasmine Hamdan helps create an end result that is truly stunning. Enjoy and stay inspired.

The Sketching Mechanism is a series of weekly posts, published on Mondays, containing the artistic musings of Mobile Designer/Developer Ben Chirlin during our Monday morning meeting at the NY Creative Bunker as well as his inspiring artistic finds of the week.

Published by: benchirlin in The Design Mechanism
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July 15, 2011 - Comments Off on The Thinking Mechanism – 7/15/11

The Thinking Mechanism – 7/15/11

The Thinking Mechanism is a series of weekly posts, published on Fridays, covering the ideas The Mechanism is thinking and talking about with our peers and clients.

Consider this one the take a break from work edition. It is perhaps a bit New York City centric but the spirit of it applies universally. If you don't take the time to experience things outside the realm of your day to day work you are severely cutting your ability to be inspired. In addition, as Christopher Chabris and Daniel Simons convey in their book The Invisible Gorilla, if you are hyper-focused you are very likely to begin experiencing a psychological phenomenon that renders you unable to see things that are right in front of you, in a kind of blindness that compromises your intuition.

With that in mind here are a couple of suggestions to clear your mind and perhaps lead you to new experiences:

Viral video kings OK GO have developed a collaborative dance piece with the fantastic Pilobolus dance company. They are in residence at The Joyce Theater until August 6 with the band dancing with the company on July 25 and 27. If it takes OK GO to get you to see dance at The Joyce Theater, the home of dance in NYC, then so be it. Your creative life will be richer for it.

• British company Punchdrunk has developed an extraordinary new work called Sleep No More. They company have taken over three warehouses and transformed them into The McKittrick Hotel. You arrive, meet at the bar, and then a strange character hands you a mask. For the next three hours, in silence and while wearing the mask, you traverse the hotel exploring complexly designed spaces and follow the actors as they re-enact a version of Shakespeare's Macbeth. Everything, from the sound to the objects in the rooms, is tone perfect. You are free to do as you please and explore. In a recent performance I followed Lady Macbeth and watched her wash her bloody hands. Characters sometimes use the audience to pass notes to other characters.

Sleep No More is wordless Shakespeare, living film noire, the best of contemporary dance, true augmented reality, masterful storytelling, respectful homage, detailed design and that is not even taking in consideration the technical requirements needed to produce and perform such a "play" every night. Punchdrunk have taken the performing arts and remixed them creating something completely new, yet familiar, and absolutely spellbinding.

• And speaking of Shakespeare, you have not experienced New York completely until you have attended Shakespeare In The Park, produced by The Public Theater. It consistently presents some of the best Shakespeare productions with Central Park as the backdrop. This year's productions are The Merchant of Venice and The Winter's Tale and they run until July 30th.

• Now until July 24 is restaurant week in NYC, with dozens of restaurants creating prix fixe menus that are affordable and a great way to discover new cuisines. Have a decent meal with friends for a change and for goodness sake, no talk of work.

• Looking for something that you can explore at your own pace? Starting July 24 and running until November 7 The Museum of Modern Art is displaying Talk to Me: Design and the Communication between People and Objects in the special exhibitions gallery. From the exhibition description "Talk to Me explores the communication between people and things. All objects contain information that goes well beyond their immediate use or appearance. In some cases, objects like cell phones and computers exist to provide us with access to complex systems and networks, behaving as gateways and interpreters. Whether openly and actively, or in subtle, subliminal ways, things talk to us, and designers help us develop and improvise the dialogue."

Alexander McQueen: Savage Beauty, at The Met until August 7, will make you question everything you know about fashion and art and their roles in your life. It is a glorious tribute to an artist gone too soon. A friend recently described it as "the most lavish and gorgeous visual concert ever produced" and I have to agree.

• Can't attend any of these this weekend. Well, iTunes has Harry Potter and the Deathly Hallows - Part 1 available for $.99 rental until next Tuesday. Revisit Part 1 and then head to the theater to catch Part 2 as the Harry Potter movie saga comes to an end.

• For those of you that have not read the Harry Potter books, let me try to entice you to read them with the words of Stephen King "Harry Potter is about confronting fears, finding inner strength and doing what is right in the face of adversity." J.K. Rowling single-handedly got a generation of children to read and at over 3000 pages total across seven books that's a lot of reading. She changed the publishing industry. The recently announced Pottermore is set to change publishing once more as she releases the novels in ebook format. But the main point here is not the praise or the business, the point is that a single mother, during tough times in her life, had a singular vision and worked very hard to create a world were hard work, loyalty and persistence pay off. So go right ahead, take a break from work, dive into the series, you may not like it, you may love it, you may be re-reading it, but above all you may learn how to apply that same level of creative detail to your own work.

There you have it, no excuses, walk away from the screens for a few hours and fuel your creativity with something unknown.

July 12, 2008 - Comments Off on Paul Rand interviewed in 1991

Paul Rand interviewed in 1991

I used to live near Pratt Institute, on Vanderbilt Avenue in Brooklyn. One of the many great graphic artists and designers that attended Pratt was Paul Rand (back in 1929). For those of you that don’t know the name (shame on you), Paul Rand (August 15, 1914 "“ November 26, 1996) was an American graphic designer, best known for his corporate logo designs, helping to originate the Swiss Style of graphic design, and keen thinking and curmudgeonly attitude about our profession.

I stumbled on a 1991 interview with Rand conducted by Miggs B, producer/host of “Miggs B On TV,” a public access TV show in Fairfield County, Connecticut.

Part 1

Part 2

Part 3 of the interview features an idiot known as “Art Mann,” – a bit of a ghoul – and obviously a bi-product of early 90’s baboonery. Rand doesn’t fully grasp the intended humor of a segment where Art claims that Westinghouse came to him to simplify their logo (one of Rand’s logo designs), which added uncomfortability to the hearty porridge of nonsense that was being served up to Rand in heaping spoonfuls.

Part 3

However out of date the interview segment is, it is full of great nuggets from one of the “design greats.” One of Rand’s quotes that particularly impressed me was, "A good logo is meaningless until it is used." Good food for thought, indeed.

Dave Fletcher is a Founder and Creative Director at theMechanism, a multi-disciplinary design agency with offices in New York, London and Durban, South Africa.

Published by: davefletcher in The Design Mechanism, The Thinking Mechanism
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