“Plump Dumpling,” a tiny hole-in-the-wall dumpling hut in the East Village has a good following and some tasty dumplings to boot. However, close examination of their current branding reveals strange werewolf-like bloody scratches on their otherwise “happy vernacular” identity mark. I'm not certain why the scratches are prominent as part of the branding, but one could speculate that the logo took some lumps from rival Lucas Lin’s “Dumpling Man” back in the dumpling wars of 2005.

Dave Fletcher is a Founder and Creative Director at theMechanism, a multi-disciplinary design agency with offices in New York, London and Durban, South Africa. He prefers his dumplings with a side-effect of lycanthropy.