July 3, 2014 - Comments Off on The Process of Pomp, Parade and Illuminations
Despite some historians, who have argued that India first invented fireworks, it appears that the world's largest manufacturer, and (not surprisingly) the largest exporter of fireworks - is China. Likely conceived as a means to frighten evil spirits with a loud sound (known as "bian pao"), the earliest documentation of fireworks usage dates back to 7th century China. They are generally classified as either ground or aerial, both of which I assume you can figure out.
Designing a unique fireworks display generally follows a process, whereby location plans are reviewed, an estimate is prepared and pyrotechnic designers utilize their knowledge of the correct chemicals to produce the correct mix of mojo to delight your eyes and deafen the ears. Clients review the designs and the compositions are tested before deployment into the stratosphere.
It all makes good sense, and as I've mentioned in the past, the process of creation is no more than a calculated and rational march toward the eventual delight or detriment of your intended audience. Whether it's a fireworks display or a digital experience, both have one chance to hit the mark. If it doesn't work right the first time, your crowd - whether digital or in person - will move on to the next town for their dose of delight.
If you're in America, enjoy the day off and mind your “tablet-tapping fingers” around those pesky firecrackers. John Adams envisioned fireworks to be part of the festivities of what became the Fourth of July - before the Declaration of Independence was even signed. In a letter to Abigail Adams on July 3, 1776, he noted that the occasion should be commemorated “with Pomp and Parade, with Shews, Games, Sports, Guns, Bells, Bonfires and Illuminations from one End of this Continent to the other from this Time forward forever more.”
...Let's hope your next #digitalexperience does the same for you.