All Posts in The Internal Mechanism

August 7, 2008 - 2 comments

Lol! F**kingNDA.com, Apple!

I know Apple is quite restrictive about information, but I was a bit surprised to see how far the non-disclosure agreement (NDA) for the iPhone SDK goes: iPhone developers are legally banned from sharing programming tips, discussing code or asking questions of one another in forums or over e-mail!

From Webmonkey:

"F**KING NDA" has become a mantra on Twitter. Every time a developer posts about his or her latest run-in with the metaphorical brick wall that is Apple's NDA, the capitalized expletive is sounded off. "F**KING NDA" has become such a phenomenon, a website has sprung up at F**kingNDA.com to track the twisted tweets.

Apple's software development kit (SDK) for the iPhone is the primary set of tools for building apps for the iPhone, especially if the creations are to be included for sale in the device's App Store. The NDA, which must be agreed to before the SDK can be downloaded, prevents programmers from discussing the finer points of their code.

"There is no legal way for developers to talk about they are developing," Williams laments. "No way to post tutorials. No way to give code away. It's hard to interact with other developers and to write code without reinventing the wheel. Normally, you could post [a coding question] on Twitter and get an answer within minutes."

More info on why the iPhone NDA is no good:

Published by: jeffreybarke in The Internal Mechanism
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January 29, 2008 - Comments Off on NYC & London Calling – Employment at theMechanism

NYC & London Calling – Employment at theMechanism

Both the NYC and London offices of theMechanism are hiring.

New York City

We're seeking a creative, confident and professional Web Developer for our NYC office. You'll need to demonstrate that you're an efficient xHTML/CSS expert who stays on top of future trends. We're looking for someone who is excited, creative and can work in a comfortable team environment to develop standards-based, lead-generation sites.

Central London

We are looking for a developer with 3-4 years experience building functionally-rich web applications to join the team in our Central London office.

Read more about the opportunities and apply here.

Published by: davefletcher in The Internal Mechanism

August 24, 2007 - 10 comments

For the love of Suprema…

As anyone who frequents theMechanism in New York knows – Friday is “pizza day” for the famished denizens of the Creative Bunker. And anyone who knows a little more about the inhabitants of the Creative Bunker, appreciates that we dig our pals at Pizza Suprema at 413 8th Ave, New York, NY. (212) 594-8939. Not only do they spin a particularly toothsome pie, but they also are always sure to send their best regards to Jeffrey and Dave, and a kindly joust at Josh Ingber (who enjoys the pizza, but doesn’t share the same nearly religious love for the “Suprema” as Jeffrey and Dave).

With all of that said, we want to give our pals at Pizza Suprema a nice shout out – because when our savory and saucy cheese pizza arrived today, there was no charge. Pretty cool considering we live in a city of roughly 8,008,278 and these pizza kings manage to make us feel like we’re living in a small town with the fast service and familiarity.

Next time you’re anywhere near MSG in Manhattan (Suprema is one block South-West from the Garden), we implore you to stop in, order some za, say “Boo-ya!” and tell them that the theMechanism forcibly commanded you to do so.

Bon appetit...

Published by: davefletcher in The Internal Mechanism
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July 5, 2007 - Comments Off on Grazie! CssGlance adds theMechanism’s work to Showcase

Grazie! CssGlance adds theMechanism’s work to Showcase

theMechanism is proud to have Waggener Edstrom’s Consumer Group website featured on CssGlance.com as an example of a well designed and innovative CSS based website.

CssGlance.com is the first italian website focused on providing its audience with a database of well designed and innovative CSS based websites from all around the world. They want to show that good design and web standards are two sides of the same coin. CssGlance even has a pretty little button for our website:

CssGlance Showcase Gallery

CssGlance.com is yet another thing we love about Italy – alongside Garlic Bread and Meatballs, of course...

June 27, 2007 - 4 comments

Hippies Continue to Take the Bad Rap in 2007

hippy adAt the Creative Bunker in NYC, we occasionally receive a bit of spam-enhanced snail mail that tickles our funny shins to a higher degree than Josh’s (frequently made-up on the spot) silly tales.

I'm not necessarily a long-term fan of the “Hippy” (though I would have likely been one back in the 60’s primarily because of my profound love of Patchouli and hopping about), but in this latest piece of poorly designed rubbish that came across my desk, the “Hippy” in question is not really a participant in the subgroup of the counterculture that began in the United States during the early 1960’s at all – but likely the owner of this delivery service wearing a Rastafari Crown with fake dreadlocks flashing a half-assed peace sign.

As a result, we will never use this delivery service, not based entirely on the fact that we appreciate good design as opposed to this nonsense, but because we don’t like seeing the “Hippy” getting any more attention for being a dumb-ass than the Gieco Cavemen or Potsie from Happy Days.

Just because you have a beard and a dream, and your Uncle Cleatus claims he can write some “bad-ass” copy doesn’t mean it’s a good idea. Stick that in your pipe and smoke it... Hippy Delivery Man.

Published by: davefletcher in The Internal Mechanism

February 6, 2007 - Comments Off on Dave Fletcher Speaking in Jacksonville on February 21.

Dave Fletcher Speaking in Jacksonville on February 21.

Founding Partner Dave Fletcher will be speaking on a panel at the Jacksonville Marketing and Advertising Club on Wednesday February 21. The panel will also feature Klaus Heech and Jefferson Rall. For more information, go to the Jacksonville Marketing and Advertising Club website.

It's at the River City Brewing Company, so we're assuming there will be beer. And with beer comes hearty and sometimes heated discussions. So...just be there.

Published by: davefletcher in The Internal Mechanism