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February 13, 2017 - No Comments!

“Throughout this Big Idea” article by Dave Fletcher in CIO Review

Founder Dave Fletcher was recently featured in the technology section of CIO Review. His thought-piece, "Throughout this Big Idea" offers a perspective on the history of manipulation through advertising and the importance of taking the time to absorb multiple viewpoints in the age of "Alternative Facts". Written before the 2016 Presidential election, the article presents a stark and vital viewpoint about the dangers of media manipulation from a technology industry veteran.

Modern technology and network-based communication contains and amplifies the desire originally facilitated by the print, radio and television mediums. As the internet continues to evolve, we must recognize that the quality of information is crucial. Groups of humans have always preferred to gather where people share the same beliefs, and without careful deliberation, we may continue to separate humanity into tribes of singular opinions. It's one of our great flaws, and keeps a vast majority distant from truly understanding those who oppose them. Viewpoint is religion and technology is the church. Right and wrong are blurred thanks to the internet's delivery mechanism, which facilitates quantity over quality. One could even argue that a younger generation has become accustomed to perceived communication patterns predominantly through text entry rather than actual speech - internalizing our thoughts and espousing complexity through emoji. It's faster, but certainly is a means to impede advancing our brains to their fullest potential. Wide-eyed, yet lacking wisdom, we coast dangerously close to only consuming what we understand implicitly. This is how technology captures us and how we lose our humanity; our ability to reason and the desire to better ourselves through healthy disagreement, knowledge and discourse.

Humanizing the Machine

If we learn one thing by examining the past of any medium’s evolution or any technology revolution, it's that as time goes on, we expect things to get easier. Interface design has always been about humanizing the machine - cleanly separating us from the bits and bytes; from the tedium of engaging with an electronic contraption by creating a natural interaction without falling face-first into the uncanny valley. The interfaces of the next generation of devices will follow the engagement rules perfected by the veterans of the digital era, but complexity will be undercut by the passive introduction of vocal dialogue with our device. As Artificial Intelligence improves, we will learn from and mimic the personalities of our devices. And likely, vice-versa.

Read the entire article in CIO Review:

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