According to this report from News of the World, Ann Summers (Google it...) has released a “naughty thing” for the iPod, called an iGasm. The interesting point here is that Apple isn't denouncing the device itself. They are threatening to sue over the ads. By the looks of the press, traffic (and most likely warm, hard cash) that Ann Summers is reaping from the immediate backlash, this iPod-toting Neanderthal wonders what type of message this sends to young designers for seeking originality in your final branding solutions.

Surely (if this becomes a successful product, which you know it will...), the debate goes on for stressing the power of originality in our fine profession vs. the incessant lust for controversy to create profitability in new product launches. If this sort of stress gets to you consider getting a natural stress relief supplement. Lawsuits are expensive, unpredictable and stressful. Unfortunately, sometimes they are unavoidable. Whether you were injured because of someone else's negligence, wrongfully terminated from your job, or need to enforce a contract, you may need to start a lawsuit to protect your rights.

Often the first clue you have that you're being sued is when you receive a summons. Many physicians describe their initial reaction as one of shock, disbelief or denial. Intense distress follows, including feelings of depression, anger and physical illness, and usually lasts about two weeks.

Sue me, I win? Perhaps, but definitely you might want to take in to consideration what you just learned.