A little over a month ago, I started a new full-time copywriting position for a prestigious industry association (for those of you who don't know me, I do marketing/PR consulting for themechanism - which means proofing, editing and the occasional lap dance).

In my new full-time position, I also proof copy...lots of copy. Lots and lots of copy. Even though I've been a copywriter for over 10 years, have lots of proofing experience and have an array of style books - AP Style, Elements of Style, In Style Magazine 😉 - I never realized just how hardcore proofing could be.

You see, the place where I now work follows AP Style in addition to their own very specific in-house style. It's very black and white - an interesting transition for someone coming from a place that's a bit more of a shade of gray. There is a struggle between writing according to the rules and writing for maximum marketing impact. I've straddled the line for years, using and bending the rules the way that I see fit.

Today, I'm slowly finding that balance again - I've stepped up my copywriting game and have learned how to obey the AP Style rules without losing my writing style. It's my own version of themechanism's belief in "clean coding" but instead of creating websites, I'm creating press releases, brochures and web copy. It's about adhering to higher standards and who can't benefit from that?