theMechanism picked up an Honorable Mention for the re-design of GIANTmag.com from min, the Authoritative Source on Magazine and Media Marketing (Also honored at the event was Christie Hefner, sadly without a single "Bunny" in tow). Dave Fletcher, Founding partner at theMechanism, and attendee of the ceremony said, "We now have a nice placque to hide the fist hole in the wall from the last award we lost, and a heavy little "˜winners' mouse made of crystal to keep our invoices from blowing around our cavernous office lair."