theMechanism’s Founding Partner and Creative Director in New York, Dave Fletcher, prepared his best game face for the “min’s Best of the Web Awards Luncheon” on Wednesday. “We’re thrilled to have our client, GIANT Magazine be nominated for the Best Re-Design category,” said Dave from his “Food Deprivation Chamber” in New York City. “You gotta starve yourself for a $200+/plate luncheon. I’ve convinced myself that they must be serving “all-you-can-eat lobster,” right? And I do loves me some succulent lobster...”