February 13, 2012 - Comments Off on Meter and Mezzo

Meter and Mezzo

I can easily say music is the most inspiring thing in my day to day life. The first CD player I remember owning was a gold Sony Walkman. Now it's iPhone every day, morning and night, at the office or at home. It's what gets me through my art, code, errands and commute all alike. I've always felt the right song can make anything better which is why I love DJing at parties and the like.

Sound Barrier

The sketch this week came out of some doodles I was doing for a friend's concert poster. I went with a block-print look in the coloring and I feel it came out wonderfully. I'd like to spend more time on the lines and colors, especially of the character, since I made her nearly perfectly symmetrical to save time.

I love going to concerts and seeing people dressed to the nines as she is. But most of the time, music is my escape rather than my destination. That's why if you ever see me in the street, I'm always wearing my headphones and while I don't own a pair of Urban Ears, I greatly respect every aspect of the company's design. While I could easily highlight them for their strengths in stills, video and web, I think I'll just share their photography for now.

Urban Ears Purple

Urban Ears Cream

Besides the great choice of vibrant colors used in their products, I love how they've incorporated their products into these intricate, and bemusing, scenes that capture the customer's attention. Give their site a quick look and revel in the catchy hues and fun videos showcasing their headsets. They're very affordable and stylish, I'd love to give them a try sometime.

I've felt for awhile now that the music one listens to can be a quite a defining characteristic of a person. Assuming others use music as I do; to enter into their own world outside of their surroundings, it must reflect how they think in order to allow us to detach. If a person creates music, we can learn that much more about them. Clearly Dan Mall realizes this as personal description on his site changes from "pianist" to "designer" to "speaker" to "new dad" in sequence.

Dan Mall

The site is filled with such marvelous little touches that go miles towards clearly differentiating him as not only a superb designer but also a superb individual. It's hard not to like the guy even though we're only "meeting" him through his own website. Take a look at his "About" section which includes funny little snippets like "Days without soda" and "I cut my own hair." On top of that, his portfolio, blog and more are all laid out beautifully, simultaneously respecting and pushing the gridded layout of his site. Walking this line between the order and organic can be quite difficult but he pulls it off marvelously.

Obviously music and video have been intricately linked since the birth of MTV. However the new era of digital distribution has redefined the musical handbook. Simply watch the documentary PressPausePlay previously showcased in the Voice if you don't believe me. There is a new era for both musicians and music video creators with an incredibly low barrier to entry. This is most clearly embodied by the rise to fame of OK Go thanks in large part to their ingenious viral music videos. I especially love the number of amazing animated music videos now being released on a seemingly daily basis. I was overjoyed to see a new such video from one of my favorite musicians, Gotye, who will actually be coming to NYC soon. The touching story of a girl growing up and leaving behind her childhood (in the form of a pack of cute buffalo creatures) accompanies his song "Bronte" perfectly.

Keep listening as I know I will and feel free to share your great new musical finds. Mine? Phantogram.

The Sketching Mechanism is a series of weekly posts, published on Mondays, containing the artistic musings of Mobile Designer/Developer Ben Chirlin during our Monday morning meeting at the NY Creative Bunker as well as his inspiring artistic finds of the week.

Published by: benchirlin in The Sketching Mechanism

February 10, 2012 - Comments Off on Five Days Later, Some Things To Consider About The Super Bowl

Five Days Later, Some Things To Consider About The Super Bowl

NFL:

  • Has reached a saturation point with their main audience, men, football fans. The men that are going to watch football already watch football.
  • The Super Bowl is an opportunity for the NFL to educate and recruit new fans, those that only watch one football game a year at parties with friends.
  • This year was about reaching women and gay men and trying to retain them into next football season.
  • They used the internet and "second screen" offerings to achieve just that, educate the potential fan while enhancing the experience for the current fan.
  • The game was streamed online for the first time, with some technical challenges still needed to be worked out.
  • In conjunction with NBC asked Madonna to perform the halftime show.
  • The game itself was exciting, which is not always the case.
  • It was the most watched program in US television history.
  • During the last three minutes of the game 10,000 tweets were sent every second.

NBC:

  • The beleaguered network has been lagging in the ratings with very few hits in their primetime line up.
  • With the NFL, asked Madonna to perform the halftime show.
  • Promoted the network's programming hoping to retain some of the massive audience. Targeted women and gay men, the most likely audiences for the shows they need to be hits.
  • Began Super Bowl programming with a 3 minute long promo for the network. The promo was an elaborate musical number.
  • Heavily promoted Smash, an expensive to produce tv program about the making of a Broadway show with a pedigree of top tv and stage talent, including Steven Spielberg, producing it.
  • Smash premiered the following night to very strong ratings.
  • The new season of The Voice, a singing competition featuring halftime show performer Cee Lo Green as a judge, premiered immediately after the game to the biggest non-sporting event ratings on any network in six years.

Halftime Show:

  • The NFL selects the performer with input from the network airing the game.
  • The Madonna halftime show was produced by the NFL, sponsored by Bridgestone, and employed the best of the best in the world of stage production with crews from Tribe, Inc., Cirque Du Soleil, Moment Factory, as well as Madonna's own inner circle of collaborators, including Givenchy who designed the costumes.
  • Creating the show required 320 hours of rehearsal.
  • The production crew had 8 minutes to get the most technically intricate stage set up in halftime show history into the field, 12 minutes and 40 seconds to run the highly choreographed performance, and only 7 minutes to take it all down.
  • The performers do not get paid for the performance, the NFL covers productions costs.
  • By featuring LMFAO (pop/dance), Nicky Minaj & MIA (hip hop) and Cee Lo Green (R&B) during the performance Madonna ensured she covered all the genres of music that get the most radio play and exposure.
  • The performance ended with a rousing performance of "Like A Prayer." When originally released Madonna and the song were featured in a Pepsi commercial that was subsequently pulled from the air due to the controversial imagery in the song's video.
  • The game's average rating was 40.5. The halftime show rating was 41.5. More people watched the halftime show than the game itself.
  • The football-themed video for Madonna's new single, which she performed during the show, premiered on the web the Friday before the game. As of now it has 11M views on YouTube.
  • Madonna's new album is titled MDNA, a reference to the emotion heightening drug MDMA (Ecstasy) and also an abbreviation perfect for social media updates and hashtags.
  • The album went on pre-sale exclusively on iTunes the Friday before the game.
  • By the time the halftime show began the album was #1 in 50 countries. The biggest one day pre-order in iTunes history.
  • Two days after the show Madonna announced a world tour, with tickets going on sale around the world starting next Monday.
  • Two nights after the show songs by Madonna and LMFAO were featured on Glee.
  • For a lesson in collaboration and team work watch the halftime show again, muted, and ignore Madonna and the primary talent. Instead watch how the dancers and the many extras, all do a hell of a lot more than what it looks like they are doing. Watch as microphones get passed from dancer to dancer, costumes changed and taken of stage. How the crew, dressed completely in white with camera equipment wrapped in white so projections will reflect of them, dart in and out setting things up and removing them all seamlessly. Madonna was the performer, but the crew put on the show.
  • 12 minutes and 40 seconds of air time during the Super Bowl cost advertisers approximately $85 million.

Advertisers:

  • The Super Bowl is the one time when people purposely watch commercial spots.
  • Most ads were pre-released leading to few surprises during the actual game.
  • Most ads were produced using pop culture references as short cuts to relevance. They used borrowed interests, rather than create their own.
  • An M&M commercial, introducing a new brown M&M, featured an LMFAO song.
  • It used to be a Super Bowl ad came out of nowhere, surprised, and created a cultural moment with the ability to make icons out of a brand almost instantly.
  • Super Bowl advertising is no longer about the ads during the game, it's about social media.
  • Coca-Cola and Acura's websites crashed during the game.
  • David Beckham's ad for H&M, close ups of Beckham in his underwear, was mostly ignored by the primary NFL audience, but of all the ads in the game it was number 1 in social media mentions.
  • The only ad that was a surprise, since no one saw it prior to the game, was the expertly executed "Halftime in America" for Chrysler.
  • It followed the strategy of last year's "Imported from Detroit" featuring Eminem.
  • In the days after the game various groups have referred to it as an homage/ripoff of "morning in America" as well as showing support for Obama's campaign.
  • Apple's "1984" is considered by many one of the best Super Bowl commercials ever, and even though Apple did not advertise during the game it didn't really have to. Once the game ended, with the Giants winning, all you could see was a sea of people, players, managers, crews, holding up their iPhones taking video and pictures of the moment.

Audience:

  • Many, many people watched an exciting game.
  • Fans of football where thrilled by the game, mildly amused by the advertising and did not really care for the halftime show.
  • Non fans of football got to see an example of what makes football so exciting, were mildly amused by the advertising and really enjoyed the halftime show.
  • With the exception of the Patriots and most advertisers, it seems every one was a winner.

The Thinking Mechanism is a series of weekly posts written by Antonio Ortiz and published on Fridays, covering the ideas The Mechanism is thinking and talking about with our peers and clients. This edition of The Thinking Mechanism is cross-posted in the blog SmarterCreativity.com.

Published by: antonioortiz in The Thinking Mechanism

February 8, 2012 - Comments Off on Your name here: The Linked Mechanism

Your name here: The Linked Mechanism

Harvard is now offering bathroom naming rights as a fundraising effort. Several other colleges are also doing this. Are they really that strapped for cash?

• Rice University And OpenStax Announce First Open-Source Textbooks. Apple led the way with the introduction of iBooks Author and iBooks featuring textbooks and it is encouraging to see other's tackling education.

• TidBITS introduces Bookle, an EPUB reader for OS X. It is a simple and well-developed app for reading DRM free epubs on your Mac. The only thing that would make it better is if it could synchronize with iBooks (since Apple does not look like they are ever going to release iBooks for Mac.)

• LinkedIn Is Acquiring Contacts Start-Up Rapportive. We think Rapportive is a very helpful add-on to gmail. Let's hope LinkedIn let's it continue to be the great tool it is and doesn't interfere with how it works.

Netflix has begun streaming their first original tv series, Lillyhammer, a show about a New York mobster who, after entering witness protection, is moved to Lillyhammer, Norway. Having learned a thing or two about how people consume television they are making all episodes available immediately and not on a weekly basis.

 

A mid-week treat of assorted links. 

Published by: antonioortiz in The Thinking Mechanism

February 6, 2012 - Comments Off on Mass and Matter

Mass and Matter

It can be easy to forget to look up. Nowadays there's so much at about eye level or lower to keep your typical day neck-craning free. Between the cool weather, bustling city and mobile content beamed directly into my eye holes I forget the beautiful celestial canvas always hanging above, though it may often be blotted out by light pollution in these parts.

Sleepy Moon

I could never say it better than the great Carl Sagan but stars have been a great source of inspiration and comfort for humans going back decades. It saddens me to know that many people will never appreciate the skies. Many couldn't even if they tried due to the city glare hiding the skies most stunning aspects. One of the most striking, and elusive, is the faint band of the Milk Way. It is only when you've seen this that you can fully appreciate the night sky for the number of stars we can't even make out in our local system. Branko Bistrovic captures this primal fascination with the sky perfectly in this piece "A Hunter by Day, a Stargazer by Night" (sadly his website seems to be down but you can peruse his portfolio at CG Society).

A Hunter By Day, A Stargazer By Night

Starry themes appear throughout human creativity. The emptiness, the potential and the stark beauty of stars is endlessly stimulating to the creator. I have to admit that sometimes I get overly distracted by the razzle dazzle javascript or HTML5 of many of the websites I feature here, possibly discounting pure visual design at the expense of interaction. But we shouldn't discount those sites that rely simply on stellar design...pun intended. If anything we should celebrate them; good design is not a gimmick and can lead to a timeless useful piece. The design agency Tui's own site is a great example of such a site with a spacey twist (plus I like how they spell twitter as "tuitter").

Tui Space

The site's slick clean design with a diagonal pattern finish accompanied by a vivid color palette make for a crisp site. I only question the use of pure white for the main content backgrounds as this not only outshines the gorgeous background that so captivates the user upon landing and constant content but also makes each page have a highly different content and contrast volume (compare Homepage to About or other internal content-filled pages). Perhaps a semi-transparent gray or another off tone would compliment the other elements dark aesthetic better and lead to a greater balance across the site by in large.

Obviously when it comes to video, we're actually quite space obsessed. The inky void of space is fertile ground for the imagination to fill with whatever creative strokes we wish. One of the earliest films, A Trip to the Moon, celebrated mankind's obsession with the eternal night sky. And as our understanding of space continues to accelerates beyond belief, this passion outpaces it leading to all manner of creations, from the silly to the serious. However, in my mind you can't beat a good surreal sci-fi animated music video. The fact that it's dub, a favorite genre of mine, doesn't hurt either.

The Sketching Mechanism is a series of weekly posts, published on Mondays, containing the artistic musings of Mobile Designer/Developer Ben Chirlin during our Monday morning meeting at the NY Creative Bunker as well as his inspiring artistic finds of the week.

Published by: benchirlin in The Sketching Mechanism

February 3, 2012 - Comments Off on PressPausePlay – The Complete Documentary

PressPausePlay – The Complete Documentary

The digital revolution of the last decade has unleashed creativity and talent in an unprecedented way, with unlimited opportunities. But does democratized culture mean better art or is true talent instead drowned out? This is the question addressed by PressPausePlay, a documentary film containing interviews with some of the world's most influential creators of the digital era.

We have watched the documentary and it keeps coming up in conversation. You can now watch the whole film below, or visit their website to dowload an interactive version that further explores the themes of the movie.

The Thinking Mechanism is a series of weekly posts, usually published on Fridays, covering the ideas The Mechanism is thinking and talking about with our peers and clients.  

 

Published by: antonioortiz in The Mechcast, The Thinking Mechanism

February 1, 2012 - Comments Off on Food, clothes and info: The Linked Mechanism

Food, clothes and info: The Linked Mechanism

Ron Johnson, who helped create the Apple retail juggernaut from scratch, is now set to transform JC Penney, with a newly launched campaign that demonstrates the many things he learned while at Apple.

• And of course the brand experts have something to say about JC Penney's logo update to go with the new campaign.

• Surprising no one Forrester reports that 20% of global info workers use Apple products for their work.

• Some of us enjoy food, okay, you can go ahead and call us foodies. We are really excited to be working with the James Beard Foundation on a great 25th Anniversary project (more on that soon). 25 years of American culinary excellence. Take a look at this timeline for the amazing highlights. And next time you are watching Top Chef pay attention to how many of the judges are JBF Award Winners.

• If you are a geek, a designer, a developer or an entrepreneur (and who isn't) you should check out the 5 by 5 network of podcasts. They have really smart programing covering everything from project management, to app development, data analysis and pop culture.

 

A mid-week treat of assorted links. 

Published by: antonioortiz in The Thinking Mechanism

January 30, 2012 - Comments Off on Masters and Material

Masters and Material

What a lovely winter we had...are having...I'm not even sure anymore. However the sun was out and the weather was lovely this weekend so I hope you all got out and about. I went to see Shakespeare's Richard III playing at BAM this weekend, starring Kevin Spacey. What a visually stunning production it was. The acting was so superb that, despite my nosebleed seat, I almost forgot how boring Shakespeare's histories can be (four words: two hour first act). In honor of the great production, I've created the quick series of heralds below.

Heralds

In the same classic vein, I found the photography/portrait work of duo Sarah Cooper and Nina Gorfer to be quite riveting. The beautiful combination of photography and other media creates captivating images that seem to be a breath from the subject's story in each frame. The color palettes are decidedly dark and antique in quality. I love how each piece evokes the classic sense of the  European masters while remaining decidedly modern and unique.

Shola and Islam in a Field of Newly Planted Trees

Portrait of a Turning Girl

Similarly, the web site for Mezcal Buen Viaje takes traditional Latin American folk art and turns it into a stunning, bright and fun modern site. I especially like the unique folky navigation elements, like the rainbow diamond scroll bar, and the amazing characters used throughout the page. Also of note is the animated bird at the top of the page, done in the classic style of zoetrope animation. The retrofitting of old analog tech to modern websites is so titillating and full of possibility.

Mezcal Buen Viaje

And there's nothing quite as fantastic as borrowing those physical artifacts that most represent our predecessors lives and taste, namely entire buildings. By now almost everyone's seen examples of video projections on buildings interacting with the building's architectural elements sometimes to great effect. However the following video far surpasses any such show I've seen online before. I'm still, as of yet, to see such a show in person but I can only imagine that the effect is many times stronger and more visceral...one day soon I hope.

The Sketching Mechanism is a series of weekly posts, published on Mondays, containing the artistic musings of Mobile Designer/Developer Ben Chirlin during our Monday morning meeting at the NY Creative Bunker as well as his inspiring artistic finds of the week.

Published by: benchirlin in The Sketching Mechanism

January 23, 2012 - Comments Off on Mussed and Melted

Mussed and Melted

Got much too caught up in my coloring this morning. It's already the afternoon! I had a small doodle of this piece for awhile and decided to flesh it out more today. I was trying to go for something art nouveau along these lines but due to my own style and time constraints I didn't quite get there. However I managed to cover it up with some Photoshop blending and other trickery.

Absolution

I was trying to keep my lines cleaner to make coloring easier but really I need to color in Illustrator and then finish in Photoshop to get the look I want for such graphic pieces in addition to exploring stronger line weights (need a new pencil!). But I might have found some great reference material in the beautiful photography of Claire Oring. Her skills clearly cannot but contained to photography as her site also exhibits her strength in a number of mediums. Add to this that we are the same age and I can't help but feel inadequate. Just another reason for me to go back to school for a BFA if I truly want to get good at this kind of thing.

Water

Water

I've always loved water. In fact I think I've even brought up this point before here. If you've never swam in a waterfall I highly suggest it. Doing so was a life changing experience for me. Often in the shower, I'll put my hands over my ears and listen to the sound of the water against my skull...that's about as close as you can get at home. Water is life itself however it manifests itself, waterfalls being to most visual, powerful and stunning. However some of the most important incarnations of this liquid life are invisible to the human eye and definitely at risk. The Dangers of Fracking aims to illustrate how the process of fracking, forcing oil out of subterranean rock, is a huge environmental hazard to such invisible water sources. The fact that such a damaging and complicated procedure is preferred to further investment into green energy shows how terrible the current energy policy and problem is. The site is a beautifully illustrated inforgraphic the user interacts with by scrolling, clicking here and there for additional details. I especially like the vertical symmetry of the site that narrates the story of a drop of water passing through the fracking process.

Dangers of Fracking

Lastly in video I found this haunting animation by Sean Pecknold for the song "The Shrine/An Argument" by the Fleet Foxes. I like the Fleet Foxes as is but this video furthers my taste for their folk sound. The animation style reminds me of lo-fi animations done in paper cut style in the 60s. As to the story, I'm still unsure what's going on. I think I need to watch closely a few more times, perhaps with the lyrics at hands. Regardless, the video is gorgeous to the last frame. It leaves me speechless, a hard feat to accomplish.

The Sketching Mechanism is a series of weekly posts, published on Mondays, containing the artistic musings of Mobile Designer/Developer Ben Chirlin during our Monday morning meeting at the NY Creative Bunker as well as his inspiring artistic finds of the week.

Published by: benchirlin in The Sketching Mechanism

January 18, 2012 - Comments Off on SOPA & PIPA

SOPA & PIPA

If your favorite website is not available today, if you can't share images on twitter because Twitpic is not available, or can't satiate your curiosity because Wikipedia has gone dark it is because of SOPA. That is but a taste of what could happen if SOPA ever passed. Even though SOPA has gone away, at least for now, many major websites and blogs have selected today as a day to go fully dark in protest.

Instead of going dark we decided to share this video created by Kirby Ferguson, of Everything Is A Remix fame, as it clearly explains PIPA, the Senate's version of SOPA, and presents the repercussions.

For more information and to get involved please visit FightForTheFuture.org.

This is a special edition of The Thinking Mechanism, a series of weekly posts, usually published on Fridays, covering the ideas The Mechanism is thinking and talking about with our peers and clients.  

Published by: antonioortiz in The Thinking Mechanism
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January 16, 2012 - Comments Off on Mirage and Maelstroms

Mirage and Maelstroms

It's finally getting cold in the Big Apple after a few teases earlier in the season. I really need to call my building manager about our heat. Meanwhile enjoy this surreal wintery scene.

011612

Another fantasy artist this week for stills. Jean-Sébastian Rossbach has some graphic novels experience but I find his original work more interesting by far. Much of it still falls into the surreal-fantasy spectrum but his use of texture and pattern gives his pieces an antique feel I love. Combined with his graphic style, his work draws us into the dark lurid landscape of his imagination. My one critique would be that many of his compositions lack a physical sense of depth, possibly due to his experience in comics, Magic cards and other similar commercial work where scale and perspective are limited. As such I would definitely recommend going through his original works gallery (which I sadly cannot link to directly c/o Flash).

Abstract Dragon

Golden Doves

Its always nice to find a great example of art or design that also represents a message you can get behind. Such is the case with Slavery Footprint, a website of the Fair Trade Fund Inc. non-profit. The website is in essence an intricate survey with an emphasis on leveraging social networks to broadcast their issue: namely the amount forced labor and human trafficking still extant in the world. The site is designed beautifully and the process of taking the survey is practically enjoyable (a first for me in terms of online form filling). The clever animations and gorgeous design make for one great site. I only wish I could figure out how to reset the form and do it all again! Some of the menus are a bit unclear. Still, interesting to know my electronics obsession has netted me a few dozen slaves in China.

Slavery Footprint c/o Best Web Gallery

Its clear I consume too much video content since this last section's always the hardest to choose. However this week an animated music video came onto my radar early in the week and I knew immediately it was my video of the week: the music video for "Two Against One" is simply jaw dropping. The animator's use of line and shape to create silky smooth transitions throughout the video is genius. This near mono-chromatic parable on life and loss is made all the better by the chilling song it accompanies. Enjoy.

The Sketching Mechanism is a series of weekly posts, published on Mondays, containing the artistic musings of Mobile Designer/Developer Ben Chirlin during our Monday morning meeting at the NY Creative Bunker as well as his inspiring artistic finds of the week.

Published by: benchirlin in The Sketching Mechanism