The Thinking Mechanism is a series of weekly posts, published on Fridays, covering the ideas The Mechanism is thinking and talking about with our peers and clients.

The week in quick links:

• How the Bin Laden announcement leaked out. - The news broke on Twitter but last Monday everyone in New York was buying newspapers.

• Sunday night saw the highest sustained rate of Tweets ever. From 10:45 - 2:20am ET, there was an average of 3,000 Tweets per second.

• Situation Room photo shows Flickr is grown up.

• The 7 stages of News in a Twitter and Facebook era.

• Google's latest commercial for Chrome is charming and sweet, until you realize how much information about us they already have.

• The Daily Loses $10M During First Quarter. - Pioneering technology is nothing if the content is not good.

• Push Pop Press launched Our Choice, an interactive book by Al Gore, redefining the ebook(app). Software developer Mike Matas demoed the app(ebook) at this year's TED. Benjamin Jackson reviewed it. - Pioneering technology paired with good content.

• Social Media accounts are Intellectual Property.

• Fortune builds app for the browser instead of building an iPad app.

• Another look at Saul Bass, this time logo design then and now. - The average life span of a Saul Bass logo is 34 years.