An Important Global Initiative to Help the Poor
The Mechanism designed and developed a brand identity, website and content management system for the Bill & Melinda Gates-funded Financial Access Initiative

Financial Access Initiative

Brand Identity, Responsive Website, Custom Programming Enhancements

The Financial Access Initiative is a research center focused on exploring how financial services can better meet the needs and improve the lives of poor households, housed at the Robert F. Wagner Graduate School of Public Service at NYU.

The Mechanism rebuilt the brand identity by invigorating and determining the overall tonality, visual representation, color palette, and font choices for the organization. We oversaw the production of both a photographic palette as well as an overall illustration style for the newly revised brand. Through collaborative discovery and detailed documentation, we built a roadmap for a new site and the future success of the organization.

The Responsive Website, completely re-envisioned, focuses on simplicity while giving the audience the ability to easily search for publications, blogs, info-graphics and documentation, all within a clean navigational structure. The entire site is a portal, predominantly focused on giving researchers, students and academics a single resource to locate and retrieve organized content to help them learn more and put promising ideas about ending global poverty into practice.

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