Giant Magazine Web Site Version 3.0
theMechansim launched giantmag.com V3.0 on July 6th, 2006. Our goal from the very beginning was to create an interactive GIANT experience for the publication’s growing legion of fans.
- Client: GIANT Magazine, llc.
- Industry: Entertainment, Publishing
- Service(s): Web site design
- View web site
Giant Magazine web site Version 3.0Click to see larger image.- Giant Magazine web site Version 3.0Click to see larger image.
- Giant Magazine web site Version 3.0Click to see larger image.
- Giant Magazine web site Version 3.0Click to see larger image.
Background
theMechanism was with GIANT from the very beginning, helping them launch their fledgling publication with a bang.
With a new editor-in-chief, comes a new vision for the publication. Once again, the team at theMechanism was called in to redesign the website for GIANT to translate their new design approach to another online success story.
Solution
theMechanism took a decidedly different approach with GIANT V3.0, creating a web experience that allowed conversation between the magazine and it’s audience. The new site was divided in half, with the left side always devoted to the voice of the magazine, while the right side enabled communication by the visitor through gravatar-enabled comments, contest entries and other form elements. We realized that while most magazine websites are one-way conversations between the magazine editors and the reader, we felt that by making the reader into the contributor, we would empower the audience to speak with a very large voice.
theMechanism shares GIANT’s vision of a total pop culture experience and continues to work to further create a full sensory experience for their readers. Future site plans include more user interaction options and podcasts of celebrity interviews, as well as a few other tricks that we have up our multi-colored sleeves.
- Client: GIANT Magazine, llc.
- Industry: Entertainment, Publishing
- Service(s): Web site design
- View web site
“theMechanism shares GIANT's vision of a total pop culture experience and continues to work to create a full sensory experience for their readers. theMechanism flawlessly implemented the ideas for the new direction of GIANTmag.com, adding expertise and experience to take what we wanted to new heights.”
Charles Coxe
Editor-in-Chief
Giant Magazine
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