Giant Magazine Web Site Version 2.0
When GIANT was looking for a new online presence to reflect their publication’s redesign, they once again turned to theMechanism.
- Client: GIANT Magazine, llc.
- Industry: Entertainment, Publishing
- Service(s): Web site design
Giant Magazine Version 2.0 DesignClick to see larger image.- Giant Magazine Version 2.0 DesignClick to see larger image.
- Giant Magazine Version 2.0 DesignClick to see larger image.
- Giant Magazine Version 2.0 DesignClick to see larger image.
- Giant Magazine Version 2.0 DesignClick to see larger image.
Background
When GIANT, the “ultimate entertainment magazine,” was looking for the ultimate online presence to reflect their publication’s redesign, they once again turned to maxi-media design firm, theMechanism.
Solution
Our goal from the very beginning was to create an interactive GIANT experience for the publication’s growing legion of fans. When theMechanism was approached to do the redesign, our goal was to take the online experience to the next level, while seamlessly incorporating the new look and feel of the magazine. The site was an explanded virtual smorgasbord for GIANT’s entertainment-obsessed readers and featured a new-improved GIANT jukebox, courtesy of Groundswell Music. The GIANT jukebox was featured in a small, unobtrusive window and can be played in a continuous loop, if desired.
The non-linear content navigation continues to encourage visitors to explore the site through multiple avenues. An even greater number of popular "Easter egg-like" links were dispersed throughout the site, revealing interesting entertainment tidbits, while also increasing the length of visitors’ stay. GIANTmag.com visitors also had the opportunity to participate in exclusive GIANT sponsored parties, contests and promotions.
The relaunched site introduced a unique feature that allowed visitors to show or hide leaderboard banners, further allowing visitors to control their online experience.
- Client: GIANT Magazine, llc.
- Industry: Entertainment, Publishing
- Service(s): Web site design
“Thanks to theMechanism, our online presence is way beyond being just a companion piece, but has become an integral part of the complete GIANT experience. Now, with the additional features that themechanism has integrated into the site's redesign, they have once again proven themselves to be creative superheroes. Luckily for the world, they use their powers for good, rather than evil.”
Jamie Hooper
Founder
Giant Magazine
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