Decades Rock Live Web Site
When World Productions, LLC was looking for a creative firm that could perfectly bring the essence of their unique VH1 Classic rock concert television series online, they turned to theMechanism.
- Client: World Productions, LLC
- Industry: Entertainment
- Service(s): Web site design
Decades Rock Live HomepageClick to see larger image.- Decades Rock Live Artist PageClick to see larger image.
- Decades Rock Live Video VaultClick to see larger image.
- Decades Rock Live Postcard FunctionalityClick to see larger image.
Background
Decades Rock Live is taped at Trump Taj Mahal's high definition television studio in Atlantic City, NJ and focuses on a specific artist—Bonnie Raitt, Ray Manzarek, Cyndi Lauper, Scott Weiland, Heart and Ani DiFranco have all appeared on the Decades Rock Arena stage.
The music performances are augmented with special features, such as Decades Confidential, exclusive behind-the-scenes interviews with artists, focusing on their career milestones and highlighting their newest releases, concert performances and other endeavors. Decades Rock Live segments will also include "Fan Factoids" from viewers sharing their knowledge of music facts and figures, incorporated as pop-up quotes and trivia in every episode.
Solution
For a period of 2.5 months, theMechanism worked closely with executive producer Barry Summers at World Productions, LLC to create the definitive online presence for the live concert events and subsequent television airings on various MTV-owned networks and High Definition Television.
The site was built to web-standards guidelines and features four databases, Macromedia Flash elements, visitor-driven photo galleries, XML feeds and several store options.
The speed of production and design can partially be attributed to building a fully CSS-enabled website, which enabled theMechanism to quickly build durable templates that could be updated on the fly in conjunction with the show's latest developments.
The visitor is presented with a simple drop-down navigational structure combined with a rough, branded look and feel derived from existing original poster designs by artist Shayne Ivy, and theMechanism's appreciation of classic and modern rock and roll artwork and style. As a result, the site is unique and yet, feels very familiar to the visitor as they browse the artist profiles, concerts and television schedules.
- Client: World Productions, LLC
- Industry: Entertainment
- Service(s): Web site design
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