What we do
theMechanism is about your brand.
With theMechanism’s extensive expertise, we enable our clients to speak through many forms of media with a single voice. A logo and well-formed identity is the starting point to which print, interactive, audio and motion graphics all flow. With your team at theMechanism, you’ll find that your entire brand image is taken in consideration. Not just your web site.
We will help your vision evolve into a brand that begins with the brand identity itself – your copy, your logo and the rules surrounding its use. After creating an identity, we carry it through the three tiers of distribution by creating the assets and collateral that your consumers will first encounter, the assets they will utilize to work with you and finally, and the assets that they will discover you through.
It seems that the future has become the present. We live in an age when it is common to utilize technologies of unimaginable and unforseen potential, from the Internet to the mobile communication devices we tote with us everywhere. In addition to current technology, we talk of what tomorrow will bring – new technologies that will create media spaces in which businesses can advertise, operate, and even exist.
With the advent of so many new digital tools that allow you to do so much, only one element becomes critical to the development of any product – from a media campaign to a virtual reality tour – creativity. At theMechanism, we’re betting that creativity will become the most prized asset of the future. Even if the computers get smart enough to do the creative part, we probably won’t let them – that’s the fun part.
Creativity is the fun part.
We think that you believe that too. Unlike other design firms that will ask you questions about your goals and your industry, and then hand you a design, we want you to take part in the creative process. Every project, from a piece of software to a web page, to an invitation, requires an approach – a vision. We want to hear what your vision is – not just your opinion.
Every idea begins as a possibility. Whether you’ve already established an image which represents your company vision or not, we want to help take your idea to places it’s probably never been before.
Think of a new identity as an infant. As your identity matures, it will carry all of the knowledge its creator (you) gives to it. With this knowledge, an identity can do a variety of things: it can become a digital film, a DVD, a sound, a website, and a printed piece. Also, as it grows, it may encounter bigger logos that will try to push it around.
Think of theMechanism as your identity’s guardian angel. We will help create, define, and nurture your vision into a powerhouse identity by introducing you (and it) to a wider range of possibilities.
Read more | Our approach »
