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Category Archives: The Linked Mechanism

Apple has set fire to iOS. Everything’s in flux. Those with the least to lose have the most to gain, because this fall, hundreds of millions of people will start demanding apps for a platform with thousands of old, stale players and not many new, nimble alternatives. If you want to enter a category that’s crowded on iOS 6, and you’re one of the few that exclusively targets iOS 7, your app can look better, work better, and be faster and cheaper to develop than most competing apps.

This big of an opportunity doesn’t come often — we’re lucky to see one every 3–5 years. Anyone can march right into an established category with a huge advantage if they have the audacity to be exclusively modern.


One of the most astute observations I’ve seen about iOS7 from Marco Arment, former lead developer of Tumblr, creator of Instapaper and The Magazine.

Last Monday Microsoft introduced a tablet, called Surface, to directly compete with the iPad. Here is what the press had to say about it, from the pre-event invite trying to muster Apple like secrecy, to the presentation and hands on review.

My initial reaction was to think it was interesting how they took elements from Apple and Google and incorporated them into the tablet. Upon further thought it occurred to me that the majority of people that I see using an iPad, on trains, at home on the couch, on the go, seldom have a flat surface, no pun intended, to put the tablet on to use the built-in cover keyboard. So while it looks like it is somewhat clever I question its usability.


A mid-week treat of assorted links. 

Some interesting links we are talking about right now:

And lastly, this is so cool, on Monday May 7, The Empire State Building is shining yellow and orange in honor of James Beard Foundation’s 25th Anniversary. It is also the night of the JBF Awards, which you can see live on the website we developed for them at


A mid-week treat of assorted links. 




Ever since last week’s Instagram acquisition by Facebook we’ve been talking about all things photography. Here are some of our favorite links, apps and general photo related goodness:


A mid-week treat of assorted links. 

We are big fans of Longreads. They collect the best long form articles from around the web and make it easy for you to find interesting things to read, something we sometimes do while eating our lunch. Here are some articles we are reading this week:

A mid-week treat of assorted links.