All Posts in The Internal Mechanism

November 4, 2016 - No Comments!

Dave Fletcher named as one of the Top 50 Creative CEO’s to Watch

dave-fletcher-ceo-to-watch

Dave Fletcher, CEO of The Mechanism is defining digital branding in a new way by maintaining an interest in and working with tactile relationships; understanding what it means to interact physically with something – whether it is a brand or an experience, and interjecting the potential of a human being actually enjoying the interaction. Under his leadership, The Mechanism strives to create affection for clients’ brands by injecting organic, fluid and meaningful interactions into the digitally-driven solutions that they are creating.

http://bit.ly/50-most-creative-ceos-to-watch

InsightsSuccess Magazine, described as an arch that is sustaining Entrepreneurs quench regarding technology and business update that is currently ruling the business world, featured The Mechanism's founder, Dave Fletcher in their latest issue in their list of Top 50 Creative CEO's to Watch.

The Mechanism’s team is selected on the basis of acumen, longevity and belief that the future is brighter when people are able to connect with one another through technology. Dave is confident that The Mechanism will continue to function as an innovator and conduit for these types of technologies while maintaining a grasp on the humanity that is required for authentic relationships between people, their devices and brands, individuals or products.

In the two-page interview, Dave candidly discusses The Mechanism's history, successes, and ways to continue to be innovative in the modern age.

We will remain visual design-focused and technology-mindful well into our foreseeable future. We can never forget that on the other side of our client’s device, there’s a human being – looking to be astonished and wishing to be connected to something bigger than themselves

Read more in the latest issue of InsightsSuccess Magazine: http://bit.ly/50-most-creative-ceos-to-watch

October 20, 2016 - No Comments!

Clutch Identifies The Mechanism as Top Agency in New York City for the Second Year in a Row

B2B research firm in Washington, DC, Clutch published a report announcing the leading digital marketing agencies, full-service digital agencies, web designers, and mobile app developers in New York City. The Mechanism is listed as a top New York City agency in this report.

Read more here: https://clutch.co/press-releases/clutch-identifies-top-agencies-new-york-city

Published by: davefletcher in The Internal Mechanism
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September 23, 2015 - No Comments!

Why Failure Enhances Confidence

The great Winston Churchill said, "Success is stumbling from failure to failure with no loss of enthusiasm." Michael Jordan, arguably one of the best basketball players who has ever lived, noted that "I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. Twenty-six times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed."

Everyone fails. Sadly, we're not taught this crucial bit of information while we're in school. The kids who fail repeatedly are usually assigned labels, or worse yet, separated from their peers and put into special classes or situations that create a direct correlation between failure and fear. The most experienced and thoughtful leaders understand that in order to better themselves, they must not be afraid to travel into the unknown or take on a challenge that might not turn out as expected.

When mistakes are made, the important part is to stand up and move ahead. For the smart ones, failure becomes a motivator; a talisman, which encourages an individual to move forward in spite of the fear of failure. And it's the business leaders who embrace this mantra who continue to move forward one misstep at a time.

Everyone fails. It's the leaders who turn failure into calculated prediction, and who are able to better rationalize their next move, that confidently take the progressive steps toward victory.

August 28, 2015 - No Comments!

How to Build a Smart Company by Hiring Client-Facing Teams

Building a smart company requires all the traits they teach you in school: personal persistence, vision, acumen and inner confidence - but subscribing solely to that rationale, is too myopic. Your company is never about you - it's about your clients.

Please. Never forget that.

It's only after you've started the company and had the time to recognize your personal points of failure, that you ultimately come to the conclusion that you must surround yourself with people much smarter than you are. Some people go out of business before they get out of their own way. But when you surround yourself with sharp people, you develop a consistent source of inspiration, expand your company potential, and build a team that actually enjoys each other's company.

In the past 14 years, one crucial thing that I've learned is to be on the lookout for people that can be brought in front of clients and will add something useful to the conversation when they are there. Every person you hire will not be instantly ready for that step, but you must learn to identify the people that can eventually reach that goal.

Here are some criteria that I look for when interviewing people at The Mechanism. These questions help me to make the decision about whether or not they will be able to meet directly with clients:

  • Does the candidate have clear and focused communication skills? (e.g. how quickly does any nervousness dissipate during the interview)
  • Do they have the ability to teach me something that I don't know? This speaks directly to communication skills and teaching ability. Good teachers deliver knowledge with empathy. (I also may have stolen this one from @ElonMusk )
  • What do the other team members think about the candidate? Typically, the first interview is conducted without me even in the room. I want to get a gauge from my staff what they think first. If my team has reservations - 10 times out of 10 - I take a pass. Trust your team or don't hire them in the first place.
  • What was the last book the candidate read? It's a personal question, but speaks volumes more than asking their favorite outdoor activity (If it's One Fish, Two Fish, Red Fish, Blue Fish by Dr. Seuss, you may actually have to give them a shot...)
  • What is the candidate's process to complete a project? The journey is more important than the final destination.
  • What was the most difficult conversation they had with a previous employer or client, and...Who was at fault? Useful responses and stories come out of this one, especially with regard to how they will work in the future with clients and team members.
  • When was the last time they experienced failure? A candidate willing to discuss their shortcomings openly - are surprisingly strong spirits.

Learning how to lead is a tug-of-war between our inner selves. It's the leaders who learn to let go of their ego – and hire true genius – that will build solid, loyal, creative teams and stand the test of time.

As part of our 14-year celebration, we sat down with our Founder, Dave Fletcher -- to talk candidly about The Mechanism, how it started and where it's headed. We've put together a series of short video clips from the lengthy interview that we'll be sharing over the next several weeks.

August 18, 2015 - No Comments!

How to Bring Big Design Ideas to Big Pharma

In this short, Dave talks about how to bring big design ideas to Big Pharma. The Mechanism has recently been introducing innovative interface and identity solutions to several large pharmaceutical companies.

The Pharmaceutical industry is evolving - digitally. By trusting modern creative agencies to innovate within the eLearning and branding space, and by cultivating micro-branded communities and unique gamification-centric learning techniques (typically reserved for modern university-level education), to transcend their internal curricula, they are educating their teams, physicians and caregivers in profound ways. Granted, there are always going to be government-controlled conditions to prevent certain online communication from being immediately accessible, but it's the agencies that are able to think outside of the regulatory box that will usher forth a new paradigm in pharmaceutical learning and sharing.

As part of our 14-year celebration, we sat down with our Founder, Dave Fletcher -- to talk candidly about The Mechanism, how it started and where it's headed. We've put together a series of short video clips from the lengthy interview that we'll be sharing over the next several weeks.

August 10, 2015 - No Comments!

Being Fearless in Business

In this short, Dave talks about why The Mechanism has been fearless with approaching different industries for work. As part of our 14-year celebration, we sat down with our Founder, Dave Fletcher -- to talk candidly about The Mechanism, how it started and where it's headed. We've put together a series of short video clips from the lengthy interview that we'll be sharing over the next several weeks.

August 7, 2015 - No Comments!

Starting a Business in New York with Dave Fletcher

As part of our 14-year celebration, we sat down with our Founder, Dave Fletcher, to talk candidly about The Mechanism and starting a business in New York. We've put together a series of short video clips from the lengthy interview that we'll be sharing over the next several weeks. In this video, Dave talks about starting the company one month before 9/11 - in August 2001.

December 12, 2014 - Comments Off on Intern Chronicles – with Christian Houmoller

Intern Chronicles – with Christian Houmoller

Our #ProjectManagement #WebDesign and #MultiMedia Dev intern Christian Houmoller fills us in on his favorite aspects of working for The Mechanism, what he has learned/experienced so far, and how he has adapted to the city that never sleeps.

Intern Chronicles

Intern Chronicles

Halfway into my internship at The Mechanism, I look back and reflect on the experience, so far. Even though I consider myself a city boy, I found it daunting coming to New York. The shear amount of people seems overwhelming when my little country of Denmark only has 5 million, and they are always in a hurry to get somewhere. The uptown/downtown subway ride, the insane taxi drivers, the east and west streets and the SoHo’s or NoHo’s, it all didn’t really make sense to me at first. But after a while it all just clicked and New York City became an exploration adventure. You always hear about the diversity of people, the melting pot of cultures, but diversity in NYC is found everywhere. Every neighborhood is different, like little towns within a city and the glorious food is worth the trip alone, I’m sure I’ve packed on a few pounds.

As for The Mechanism, It has been a wonderful experience so far. The firm is comprised of some talented developers and designers, with founder Dave Fletcher at the helm. During his 20-something years in the business, he has acquired a solid network of clients, including big pharma, big realty and government and it has been a joy for me, to soak up some of his knowledge. As an intern, with aspirations of starting my own company one day, working in a professional work environment has given me insight into how the web development industry works and broadened my understanding of how to run a business, from managing projects and employees to designing websites and working with clients. I have enjoyed seeing the process The Mechanism goes through, from the early conceptual phases to implementation and deployment of a product. Its impressive how embedded this process is in their work methods, it’s almost automated and along with good commutation makes productivity run smooth and fast. This is reminiscent of what I’ve learned in school and it makes me think that my education has not been a complete waste of time. It gives me the confidence to feel that my aspirations of starting my own company, may someday be possible.

On a personal note. The guys at The Mechanism, has been really welcoming, showing me around the city and inviting me to their homes. This has meant a lot to me. And I could not have imagined that my internship in New York City would be going so well.

September 26, 2014 - Comments Off on Biz Dev Q&A 002 with Raynald Leconte

Biz Dev Q&A 002 with Raynald Leconte

raynald-leconte

Welcome back to The Mechanism's Business Development Q&A. This is the second post in this series, in which we will be presenting our Director of New Business Strategy, Raynald Leconte, with a unique question each month and picking his brain a bit to learn some of the secrets he's picked up through the years. Raynald comes with a wealth of expertise acquired through decades of experience in business development. We hope you find this series useful & engaging!

You can find our first question to Raynald here.

Let's continue with our second question.

Q: What do you think makes a great salesperson?

RL: "Easy - resilience, personality, good listening skills, killer instincts, and thick skin! A good judge of character also never hurts. Most importantly, though, good salespeople know how to properly close a deal."

Published by: antonioortiz in The Internal Mechanism
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August 22, 2014 - Comments Off on Biz Dev Q&A 001 with Raynald Leconte

Biz Dev Q&A 001 with Raynald Leconte

raynald-leconte

We recently welcomed our newest member to Team Mechanism, Raynald Leconte. Raynald is our Director of New Business Strategy, and he comes with a wealth of expertise acquired through decades of experience in business development. We will be presenting him with a unique question each month and picking his brain a bit to learn some of the secrets he's picked up through the years.

Let's get started with our first question.

Q: What attracted you to this role?

RL: "Vision, vision, vision! Dave's vision in terms of connecting people back to people in this plethora of apps and mobile devices is right on for future and successful digital, design and development agencies. I believe that creativity is becoming even more important as we tackle problem solving in the digital space still finding itself."

Published by: antonioortiz in The Internal Mechanism
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