This week has been all about three videos that are making the web rounds and making everyone think and talk. We have the return of Ze Frank, Caine's Arcade and Casey Neistat's "ad" for Nike. If you are not moved by at least one of these you need to take stock of your life.

 

The Thinking Mechanism is a series of weekly posts written by Antonio Ortiz and published on Fridays, covering the ideas The Mechanism is thinking and talking about with our peers and clients.