The Mechanism, North America
+1 212 221 3444
NEW YORK, NY September 14, 2011 — Nonprofit culinary arts organization The James Beard Foundation has hired The Mechanism to help them establish a modern and effective web experience through powerful back and front-end development and online marketing. This fresh approach will allow The James Beard Foundation to utilize robust social media tools to better reach and expand their audiences. It will also encourage site visitors to not only connect with the Foundation, but to connect with fellow food and wine lovers around the world, enhancing their culinary and social experiences. Additionally, the site will offer improved online benefits to members.
The James Beard Foundation’s mission is to celebrate, nurture, and preserve America’s diverse culinary heritage and future. Their programs run the gamut from elegant guest-chef dinners, to scholarships for aspiring culinary students, to educational conferences, to industry awards.
“We are delighted to partner with The James Beard Foundation to take their online presence to the next level,” said Dave Fletcher, Founding Partner, The Mechanism, New York City. “The Mechanism and The James Beard Foundation teams are working hand-in-hand to create the ultimate foodie experience for their members as well as future members.”
“The James Beard Foundation is excited to be working with The Mechanism to take our online presence to the next level,” said JBF vice president Mitchell Davis. “Food is such an important part of why people engage with digital media. We are looking forward to enriching the breadth and depth of the experience the Beard Foundation brings to the table.”
The Mechanism is a full-service digital agency founded in 2001 with offices in New York, London and Durban, South Africa. They provide a distinct brand-focused approach, demystifying and guiding the use of technology in a highly strategic manner.