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Monthly Archives: June 2011


The Thinking Mechanism is a series of weekly posts, published on Fridays, covering the ideas The Mechanism is thinking and talking about with our peers and clients.

• Hashtags: worth a thousand pictures, good for branding and ready for the mainstream?

• What happens when a geeky comic meets a funny geek? They upstage all the suited, corporate talk at NExTWORK and in 45 minutes provide an irreverent and insightful view of technology today. Watch and you’ll see Jimmy Fallon in conversation with Sean Preston. You know it is going to be a good conversation when Fallon, having just met Preston, opens with “how did you write Sexyback?”

• And speaking of NExTWORK, two new words heard during the conference: #intercloud and #intracloud.

Everything is a remix.

• Do you remember these 12 designs that changed the web?

• We want one of the world’s first QR coins.

• JK Rowling announces Pottermore.com and possibly changes book publishing and reading (again.)

Dutch lawmakers adopt Net Neutrality law: “The Netherlands on Wednesday became the first country in Europe, and only the second in the world, to enshrine the concept of network neutrality into national law by banning its mobile telephone operators from blocking or charging consumers extra for using Internet-based communications services.”

• And lastly, developing your creative practice with some tips from Brian Eno.

The Thinking Mechanism is a series of weekly posts, published on Fridays, covering the ideas The Mechanism is thinking and talking about with our peers and clients.

This one is going to be short.

On Monday, at the WWDC, Steve Jobs introduced to the world Apple’s vision for the future of computing by revealing what Mac OS X Lion, iOS5 and iCloud will be like. It was a relentless, software-focused 2 hours of demo after demo showcasing improvements, enhancements, new features and computing innovations in what most tech followers have agreed was an overwhelming show of forward thinking. Those looking for new hardware announcements had to settle for the new massive data center, not what they had in mind but hardware nonetheless. When taken as a whole, what is coming out from Apple, Google, Amazon and Facebook (The Gang of Four) is defining what the future of technology is going to be. Apple’s announcements on Monday will certainly change how we work day to day, but also the kinds of work we can produce. We are at the threshold of a very exciting future.

• If you can, you should watch the keynote via stream or podcast.
Listen to John Gruber’s reaction for insight from an Apple commentator.
Listen to Marco Arment’s perspective as a developer affected by some of the new features announced.
• Do you agree with Bob Cringely’s assessment that iCloud’s real purpose is to kill Windows?
• Has the PC really been demoted?

• If you don’t have much time, here is everything you need to know about WWDC 2011 in one handy list.

The Thinking Mechanism is a series of weekly posts, published on Fridays, covering the ideas The Mechanism is thinking and talking about with our peers and clients.

This week members of our London team have been working out of the New York office leading to many interesting conversations about technology, development and the future of creative digital work. Mostly because during this week, and next, a lot of industry changing announcements are taking place. This week the D9 Conference is happening and next week is Apple’s World Wide Developers Conference.

Here are some of the things we’ve learned so far:

• In a rare and unexpected break from their absolute secrecy Apple pre-announced the content of their WWDC keynote. We now know Steve Jobs will be back for the presentation. There will be no new hardware, certainly no new iPhone announcement. The keynote will focus on software, specifically Mac OS X LioniOS 5, and will introduce iCloud, a potential replacement for MobileMe and music locker. They also released iPhone versions of the iWork suite of apps ahead of the conference. They have certainly gone out of their way to manage expectations. If all the rumors floating about are to be believed Apple is up to something big.

• Microsoft demoed Windows 8 (video) which introduces a new tile-based interface based on the Windows Phone.

Twitter introduced the Follow button, which allows one click follows without having to leave the page you are in. It also introduced photo and video sharing within Twitter (video,) a full of potential extension to the service that transforms hashtags beyond keywords and trends into galleries. Twitter may even be baked into iOS 5.

• Google releases the +1 button to the web. One more button to add to pages, to blogs, to the online ecosystem. Although it comes late to the social media party the +1 button has the advantage of actually influencing the Google search algorithm, possibly leading to improved SEO. For that reason alone it may be embraced.

• Former Google CEO and current Board member Eric Schmidt introduced the phrase “The Gang of Four,” or how he refers to Google, Apple, Amazon, and Facebook. This cabal of frenemies has highly successful partnerships in some areas and aggressively competitive pursuits in others. And together they are inventing the future. Notably absent from Schmidt’s “Gang” – is Microsoft…

• If you were in Jonathan Kaplan’s shoes and experienced Cisco buying your Flip line of consumer cameras only to abruptly discontinue them, what would you do? He is going into high-tech grilled cheeses.

• And speaking of dairy products, is White Power Milk a joke, performance art, political satire, a student project, a viral for Yakult? Only Nate Hill knows for sure.