I recently penned a little piece over at the PRSA Blog, entitled Staying On-Brand With Social Communication, in preparation for my talk this Sunday, October 17th, 2010, at the PRSA International Conference in Washington D.C.. Below is an excerpt from the piece, which can be visually consumed in its entirety at this link.

In order to thrive in social media, you need “socialized media”, (which incidentally, should never be confused with “socialized medicine,” the kind of stuff that will surely get you into many fascinating conversations at any public space in Washington, D.C. — where coincidentally on Oct. 17 at 4:45 p.m., at the PRSA 2010 International Conference: Powering PRogress, I’ll be presenting a session titled, “Compelling Social Media Strategies: Soaring With Flight of the Concords”)...

If you're in D.C. this weekend, feel free to hunt me down on Foursquare or at Gowalla.