Dave Fletcher Discusses the Social Media Strategies Behind “Flight of the Conchords”

September 28, 2010 | davefletcher

From: The Design Mechanism, The Thinking Mechanism, The Working Mechanism

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PRSA 2010 International Conference presenter Dave Fletcher, founder and executive creative director, The Mechanism, speaks with Eric Schwartzman, host of “On the Record…Online,” about the stellar social media strategies behind HBO’s “Flight of the Conchords.” Listeners will gain access to the various tools and applications behind the success of the talented duo’s popular website and will learn tips on building a seamless and highly interactive website. Fletcher will present a session titled, “Compelling Social Media Strategies: Soaring With Flight of the Conchords,” at the PRSA International Conference in Washington, D.C., on Oct. 18.

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The Mechanism was founded in 2001 on the principle that success in new and traditional media would demand tighter connections between multiple customer messaging channels. We strongly believe that a good team is one that collaborates face-to-face and in person, which is why we avoid outsourced development. Our mission is to help our clients communicate with their target markets effectively and seamlessly across all channels and media types. We do this by using time-tested skills, processes, tools and techniques to deliver rich user experiences and solid technology platforms.

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