February 13, 2017 - No Comments!

“Throughout this Big Idea” article by Dave Fletcher in CIO Review

Founder Dave Fletcher was recently featured in the technology section of CIO Review. His thought-piece, "Throughout this Big Idea" offers a perspective on the history of manipulation through advertising and the importance of taking the time to absorb multiple viewpoints in the age of "Alternative Facts". Written before the 2016 Presidential election, the article presents a stark and vital viewpoint about the dangers of media manipulation from a technology industry veteran.

Modern technology and network-based communication contains and amplifies the desire originally facilitated by the print, radio and television mediums. As the internet continues to evolve, we must recognize that the quality of information is crucial. Groups of humans have always preferred to gather where people share the same beliefs, and without careful deliberation, we may continue to separate humanity into tribes of singular opinions. It's one of our great flaws, and keeps a vast majority distant from truly understanding those who oppose them. Viewpoint is religion and technology is the church. Right and wrong are blurred thanks to the internet's delivery mechanism, which facilitates quantity over quality. One could even argue that a younger generation has become accustomed to perceived communication patterns predominantly through text entry rather than actual speech - internalizing our thoughts and espousing complexity through emoji. It's faster, but certainly is a means to impede advancing our brains to their fullest potential. Wide-eyed, yet lacking wisdom, we coast dangerously close to only consuming what we understand implicitly. This is how technology captures us and how we lose our humanity; our ability to reason and the desire to better ourselves through healthy disagreement, knowledge and discourse.

Humanizing the Machine

If we learn one thing by examining the past of any medium’s evolution or any technology revolution, it's that as time goes on, we expect things to get easier. Interface design has always been about humanizing the machine - cleanly separating us from the bits and bytes; from the tedium of engaging with an electronic contraption by creating a natural interaction without falling face-first into the uncanny valley. The interfaces of the next generation of devices will follow the engagement rules perfected by the veterans of the digital era, but complexity will be undercut by the passive introduction of vocal dialogue with our device. As Artificial Intelligence improves, we will learn from and mimic the personalities of our devices. And likely, vice-versa.

Read the entire article in CIO Review: http://web-development.cioreview.com/cxoinsight/throughout-this-big-idea-nid-23278-cid-121.html

For additional information, speaking or media inquiries, please contact Sharon Terry (sharon.terry@themechanism.com)

November 4, 2016 - No Comments!

Dave Fletcher named as one of the Top 50 Creative CEO’s to Watch

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Dave Fletcher, CEO of The Mechanism is defining digital branding in a new way by maintaining an interest in and working with tactile relationships; understanding what it means to interact physically with something – whether it is a brand or an experience, and interjecting the potential of a human being actually enjoying the interaction. Under his leadership, The Mechanism strives to create affection for clients’ brands by injecting organic, fluid and meaningful interactions into the digitally-driven solutions that they are creating.

http://bit.ly/50-most-creative-ceos-to-watch

InsightsSuccess Magazine, described as an arch that is sustaining Entrepreneurs quench regarding technology and business update that is currently ruling the business world, featured The Mechanism's founder, Dave Fletcher in their latest issue in their list of Top 50 Creative CEO's to Watch.

The Mechanism’s team is selected on the basis of acumen, longevity and belief that the future is brighter when people are able to connect with one another through technology. Dave is confident that The Mechanism will continue to function as an innovator and conduit for these types of technologies while maintaining a grasp on the humanity that is required for authentic relationships between people, their devices and brands, individuals or products.

In the two-page interview, Dave candidly discusses The Mechanism's history, successes, and ways to continue to be innovative in the modern age.

We will remain visual design-focused and technology-mindful well into our foreseeable future. We can never forget that on the other side of our client’s device, there’s a human being – looking to be astonished and wishing to be connected to something bigger than themselves

Read more in the latest issue of InsightsSuccess Magazine: http://bit.ly/50-most-creative-ceos-to-watch

October 20, 2016 - No Comments!

Clutch Identifies The Mechanism as Top Agency in New York City for the Second Year in a Row

B2B research firm in Washington, DC, Clutch published a report announcing the leading digital marketing agencies, full-service digital agencies, web designers, and mobile app developers in New York City. The Mechanism is listed as a top New York City agency in this report.

Read more here: https://clutch.co/press-releases/clutch-identifies-top-agencies-new-york-city

Published by: davefletcher in The Internal Mechanism
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July 25, 2016 - No Comments!

Dave Fletcher: The Power of Digital Design and Strategy for Affectionate Human Interactions

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Our founder, Dave Fletcher was interviewed for CIO Outlook.

Read the entire interview, right here: http://bit.ly/CIOoutlook

Check out some highlights here:

"We will soon live with systems that interpolate Big Data seamlessly - by plugging directly into an artificial or ambient intelligence to manage your life, curate your interests, drive a vehicle, keep track of your day to day travels and never force you to remove yourself from an existing experience to use a website to research what the Network will already know you’re looking for. The next generation will be the “Mighty Untethered”, ubiquitously connected to the cloud. You and your friends and colleagues interests will be part of the system, and as they change, so will your personal experience to match your tastes. Diseases, dangers, economies and civilizations will be repaired on a global scale due to mass shared information and the artificial intelligence to be gained from it."

Read the entire interview, right here: http://bit.ly/CIOoutlook

July 21, 2016 - No Comments!

Highlights of an interview with Dave Fletcher in CTO/CFO Magazine

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The Founder of The Mechanism, Dave Fletcher, was interviewed in the recent issue of CTO/CFO Magazine about the company, their work and what surprised him over the past 16 years of running a company.

Read the entire interview, conducted by Lynn Fosse, Senior Editor, CEOCFO Magazine right here: http://bit.ly/CTOCFOinterview

Here are some highlights:

CEOCFO: Mr. Fletcher, front and center on your site is “We use technology to develop authentic and affectionate interactions between human beings.” What does that mean day-to-day? What are you doing at The Mechanism?

Mr. Fletcher: I founded the company in 2001, and have worked in the digital design field since 1996. One thing I discovered early on is that many digital agencies were focused purely on technology and programmatic solutions, and less so on developing human-focused, branded interactions. After all, whether it’s an app, a website or another hybrid interface, ultimately, there’s a human being on the other side looking to build a relevant, enduring relationship with a brand or product. Since my background is in brand identity development, I still maintain an interest and enjoy working with tactile experiences and understanding what it means to interact with something; whether it is a brand or an experience. Therefore, The Mechanism strives to create affection for our client’s brands by injecting organic, fluid and meaningful interactions into the digital solutions that we are creating.


CEOCFO: When you are developing a concept for a client what might you take into consideration that less experienced people do not realize is important?

Mr. Fletcher: The number one thing I explain to our clients is that no matter the size -- their audience is always the gauge – the most important thing to focus on. What does your audience want? What does your audience expect? Not, what do "you" expect. It is a tough pill to swallow at times. This is because when you are working with large companies, there tends to be large egos involved at the top. There is nothing wrong with that, because I believe that it is definitely a part of how they achieved success. However, I also believe that one of the most important things is to help company leadership (and their marketing teams) understand as much as they can about the people they are reaching out to with their brand identity. What do they expect? Where else do they go online? What are some of the apps they use? In knowing this, it helps us pull it back to a second tier, which is, “Let us look at what else is going on in your industry by examining trends and data, and let us look at all of those things that are a part of who you are as a brand or company.” By looking at the audience first, we tend to find serviceable information.


CEOCFO: On your website it indicates you do select projects on the basis of their challenges and opportunities. Do you know pretty quickly when you are first talking with someone if the project is right for you? How do you know?

Mr. Fletcher: We look at projects that have a meaningful impact. I know that sounds like kind of a bogus response, but we really like working with clients that are either doing good for other people, helping people succeed, or helping people enjoy their lives or their work lives. It is funny, because when you focus on positivity, if someone contacts you and has a well funded, but personal project that may not have a positive impact on a larger scale, it is easier to turn them away. In rare cases, we will look at a project on the basis of what the long-term ramifications are. When we worked with Flight of the Concords, for example, we enjoyed the music, and they were nice guys. Over the years, we have gotten a lot of interest for potential employees and interns from that client. Was it a financial windfall because we worked with them? Absolutely not. But that's ok, because from a business standpoint it was something that helped us to build reputation. Therefore, occasionally projects will come along that are reputation builders and not the most financially fantastic.


Read the entire interview, conducted by Lynn Fosse, Senior Editor, CEOCFO Magazine right here: http://bit.ly/CTOCFOinterview

October 9, 2015 - No Comments!

Friday Link Bait: A More Civilized Commenting System, Google Docs Disaster and a new Relaxation App

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We heard you missed us, we're back. The Mechanism's "Appy hour" must have started early last week. Enough with the excuses, let's talk about stress this week in your weekly dose of Link Bait - October 9, 2015.

  • In recent weeks, we've become more aware of the fact that our glorious concept of the interwebs becoming a hive of blissful creative collaboration, is nothing more than a pipe dream. Littered with vicious, hate-mongering, vapid mongrels - the idea of civil discourse is all but a dream -- Until now, of course! We discovered an interesting project underway from Civil Comments that promises a "new set of online social rules that more closely mirrors how we treat each other offline." Bravo! We'll be following this closely...so should your favorite internet troll (we're looking at you "monkeybutt102"!).
  • Unbeknownst to anyone who has not been within fifty feet from me, I live in a constant state of unrelenting stress. My floors and drawers are littered with every type of stress ball known to (hu)man, so I was skeptical about this $1.99 app called "Pause" from UsTwo, and Pauseable (not to mention a nice, modern and creatively relaxed typeface design by Pedro Azedo). Without getting into too much detail, what it does is to focus your mind on something visually calming by forcing you to perform a very subtle task with your finger. My screen glass is not cracked yet, so it must be working...
  • Speaking of stress, however - Google Drive has been down for most of the day. Much to the fury of millions of users. Keep up with the madness here.

September 25, 2015 - No Comments!

Friday Link Bait: Honda Paper Stop-Motion, the iPope, and Opera Rebrands

Cowabunga! It's your weekly dose of Link Bait - September 25, 2015.

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  • Honda Paper Stop-Motion Ad We're big fans of Analog animations. The fancy computer-generated stuff is cool too, but there's something to be said about work that is crafted by hand. Adam Pesapane, a New York-based creator of digital shorts, made this one. We just love it. If you want to read a little more about analog vs. digital, check out our founder, Dave Fletcher talking about it right here.
  • iPope? The Pope has been in town for just a day, and while it seems that the city has geared up for his tour, one thing that's undeniable - The Pontiff's mere presence was enough to delay iPhone 6S deliveries. Other than this non-issue (which certainly has upset the iPhone faithful), we hear he really likes to take selfies...
  • Opera Rebrands Google just did it and Opera was soon to follow. While we don't mind testing on Opera, we don't think that a new logo is as needed for them as much as an increase in market share. It's a vast and thoughtful improvement to the identity, nonetheless. While the engineered simplicity of Opera's new brand certainly doesn't break any new ground (we've seen plenty of logos with dimensional shadow-effects to create visual interest), it still feels familiar and cleaner than the previous iterations.

Published by: davefletcher in The Linking Mechanism
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September 23, 2015 - No Comments!

Why Failure Enhances Confidence

The great Winston Churchill said, "Success is stumbling from failure to failure with no loss of enthusiasm." Michael Jordan, arguably one of the best basketball players who has ever lived, noted that "I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. Twenty-six times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed."

Everyone fails. Sadly, we're not taught this crucial bit of information while we're in school. The kids who fail repeatedly are usually assigned labels, or worse yet, separated from their peers and put into special classes or situations that create a direct correlation between failure and fear. The most experienced and thoughtful leaders understand that in order to better themselves, they must not be afraid to travel into the unknown or take on a challenge that might not turn out as expected.

When mistakes are made, the important part is to stand up and move ahead. For the smart ones, failure becomes a motivator; a talisman, which encourages an individual to move forward in spite of the fear of failure. And it's the business leaders who embrace this mantra who continue to move forward one misstep at a time.

Everyone fails. It's the leaders who turn failure into calculated prediction, and who are able to better rationalize their next move, that confidently take the progressive steps toward victory.

September 18, 2015 - No Comments!

Friday Link Bait: Elon Musk, Carbonite Pop Tarts and the Mystery of the Dislike Button

Cowabunga! It's your weekly dose of Link Bait - September 18, 2015.

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  • Elon Musk Not many people know that The Mechanism has a connection with Elon Musk, who according to Steven Colbert may be the world's first Supervillain.

    Back in the days that we were working on the Ansari X Prize website, Elon had a team in the competition, building a spaceship to win the prize. We were introduced to him at the Explorer's Club in NYC for a fundraising event - and he was a real swell, quiet and thoughtful guy. For a dude who's "afraid of robots becoming smarter than humans through A.I.", it seems very "supervillain-like" for the guy behind Tesla and SpaceX to want to deliver the internet to every corner of the world by sending satellites into space. What should he name it? Perhaps Skynet – and maybe we should call in a Terminator or two to really expedite his (presumably) evil plans?
  • Han Solo Pop Tarts Before they sold out in minutes, you could buy a 30-dollar Pop-Tart with Han Solo frozen into the frosting, just like he was frozen into carbonite. Hospitals anxiously await sick nerds lining up who couldn't resist tasting a hand-painted, resin Han Solo. May the Fork Be With You... Always.
  • Dislike Button? Everyone, including many highly-regarded social media bloggers, members of the Technorati, and several TV newscasts touted the Pro's and Con's of Facebook's upcoming "Dislike" button, causing an internet uproar. In reality, there was no such thing, as Facebook noted they were working on an emoji that will convey "empathy" for instances where a "Like" might be a little inappropriate. Sounds to us like they found out about a project we recently did with the Pharmaceutical giant Amgen...

September 11, 2015 - No Comments!

Friday Link Bait: Star Wars’ BB-8, AirBnB Logo Thievery, Burger War and Peace

Welcome to Friday Link Bait - September 11, 2015.

Link Bait week 37

  • http://thenextweb.com/dd/2015/09/07/30-year-belo/ Way back in 1975, a cool designer named Akisato Ueda created a logo for a Japanese drive-in called Azuma. Roughly a year ago, Airbnb switched it's logo to something very similar. Now there's a vicious debate going on, and heaven knows that arm-chair designers are always on the lookout a thief. We'll let you be the judge and jury, but in the history of graphic design we can all agree that this has happened before - and will again. One can only assume that designers in general are a good-natured folk, much like Hobbits or pretty much anyone from Denmark - so we'll give the Airbnb designer a pass. It's probably just a coincidence, right?
  • http://www.howbb8works.com People have gotten crazier than a sarlacc with a mouthful of bantha poodoo over the cute little droid from the new Star Wars film - named BB-8. And now that the Star Wars franchise is owned by the trademark holders of the largest mouse in the galaxy, we can expect a deluge of products, toys and clothing to be forced upon both our kids and on those who want to relive their youth. However, BB-8 has captured our attention here at The Mechanism, and the mechanics behind that cute little fella are quite fascinating. So much so - that Carlos Sánchez and Emilio Gelardo (aka "EGPJET3D") have put up a website all about it, with theories on how it actually works. Bonus footage: If you want to see where Star Wars really could have headed, go ahead and watch this video
  • http://www.businessinsider.com/mcdonalds-responds-to-burger-kings-truce-proposal-2015-8 Nobody likes a corporate knucklehead. Especially one with a mouthful of presumed snark. Former Chief Brand Officer and now CEO at McDonalds, Steve Easterbook responded to Burger King's rather cheeky suggestion to co-brand a product in honor of Peace One Day with his backside. Boo!