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March 31, 2014 - Comments Off on James Beard Foundation Launches JBF Kitchen Cam

James Beard Foundation Launches JBF Kitchen Cam

Our friends at the James Beard Foundation are doing something very exciting. Starting tonight they are launching #JBFKitchenCam:

Anyone who has ever dined at the Beard House knows that the experience includes an opportunity to pass through the townhouse's historic kitchen and see our visiting chefs at work. Starting next Monday, anyone with a computer or a mobile device will get to peep the action, too.

On March 31, we're launching the JBF Kitchen Cam, a live, three-angle camera feed that captures the excitement and atmosphere of the 200+ dining eventsthat take place at the Beard House over the course of a year. The official launch coincides with a special dinner by JBF Award–winning chef Daniel Boulud, featuring a menu inspired by his latest cookbook and memoir, Daniel: My French Cuisine.

 

Looking forward to checking it out tonight.

 

April 29, 2013 - Comments Off on Menu Metropolitain

Menu Metropolitain

I hope you are enjoying the fairer weather that has suddenly arrived...finally and thankfully. I was glad to simply have a home weekend and spent most of it asleep. It was well needed. One of our wonderful clients, the James Beard Foundation, has their big award season coming up. It means lots of work for them and for us, but it's all well and good thanks to this jolly old guy below.

A fantastic foundation for an outstanding man

I've been living in NYC for quite awhile now and though I still hesitate to call myself a New Yorker (Brooklyn for life!), I've definitely grown familiar with the ins and outs of the city. The James Beard Foundation is just one of the many wonders the city possesses amongst its many restaurants, theaters, museums, and more. And it's all underpinned by the city's constantly expanding subway. Check out these marvelous photos of what's going on beneath our feet care of the MTA!

East Side Access East Side Access

And like any great metropolitan center, we have our amazing selection of splendid museums. The famous Metropolitan Museum of Art on the East Side has a sparkly new website with great modern look and adaptive layout. Be sure to look through the upcoming exhibits and visit if you can. The site aims to add a fresh layer of visual stimulation to their more traditional homepage.

For all its beauty, one spends so much time head tucked down or in the previously mentioned tunnels it's easy to forget the beauty all around this metropolis. This groovy mirrored video montage of the city by Sebastien Desmedt is a fantastic reminder of the city's many marvels. I especially love the way the easy-to-abuse reflection effect plays off the repetition and pattern naturally found in a city, giving the entire thing a sense of normalcy despite the persistent manipulation.

The Sketching Mechanism is a series of weekly posts, published on Mondays, containing the artistic musings of Mobile Designer/Developer Ben Chirlin during our Monday morning meeting at the NY Creative Bunker as well as his inspiring artistic finds of the week.

Published by: benchirlin in Non-Profits, The Internal Mechanism
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September 14, 2011 - Comments Off on The Mechanism and The James Beard Foundation Prepare to Cook Up a Delicious Online Presence

The Mechanism and The James Beard Foundation Prepare to Cook Up a Delicious Online Presence

Contact:
The Mechanism, North America
Sharon Terry
+1 212 221 3444
Sharon.Terry@themechanism.com

NEW YORK, NY September 14, 2011 — Nonprofit culinary arts organization The James Beard Foundation has hired The Mechanism to help them establish a modern and effective web experience through powerful back and front-end development and online marketing. This fresh approach will allow The James Beard Foundation to utilize robust social media tools to better reach and expand their audiences. It will also encourage site visitors to not only connect with the Foundation, but to connect with fellow food and wine lovers around the world, enhancing their culinary and social experiences. Additionally, the site will offer improved online benefits to members.

The James Beard Foundation’s mission is to celebrate, nurture, and preserve America's diverse culinary heritage and future. Their programs run the gamut from elegant guest-chef dinners, to scholarships for aspiring culinary students, to educational conferences, to industry awards.

“We are delighted to partner with The James Beard Foundation to take their online presence to the next level,” said Dave Fletcher, Founding Partner, The Mechanism, New York City. “The Mechanism and The James Beard Foundation teams are working hand-in-hand to create the ultimate foodie experience for their members as well as future members.”

“The James Beard Foundation is excited to be working with The Mechanism to take our online presence to the next level,” said JBF vice president Mitchell Davis. “Food is such an important part of why people engage with digital media. We are looking forward to enriching the breadth and depth of the experience the Beard Foundation brings to the table.”

The Mechanism is a full-service digital agency founded in 2001 with offices in New York, London and Durban, South Africa. They provide a distinct brand-focused approach, demystifying and guiding the use of technology in a highly strategic manner.