theMechanism picked up an Honorable Mention for the re-design of GIANTmag.com from min, the Authoritative Source on Magazine and Media Marketing (Also honored at the event was Christie Hefner, sadly without a single "Bunny" in tow). Dave Fletcher, Founding partner at theMechanism, and attendee of the ceremony said, "We now have a nice placque to hide the fist hole in the wall from the last award we lost, and a heavy little "˜winners' mouse made of crystal to keep our invoices from blowing around our cavernous office lair."

theMechanism’s Founding Partner and Creative Director in New York, Dave Fletcher, prepared his best game face for the “min’s Best of the Web Awards Luncheon” on Wednesday. “We’re thrilled to have our client, GIANT Magazine be nominated for the Best Re-Design category,” said Dave from his “Food Deprivation Chamber” in New York City. “You gotta starve yourself for a $200+/plate luncheon. I’ve convinced myself that they must be serving “all-you-can-eat lobster,” right? And I do loves me some succulent lobster...”