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May 28, 2014 - Comments Off on DANCING TO YOUR BRAND – How the Pet Shop Boys got me thinking about responsive design.

DANCING TO YOUR BRAND – How the Pet Shop Boys got me thinking about responsive design.

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A few weeks ago, I took a trip back to the 90's by heading down to Terminal 5 for the Pet Shop Boys concert. The British electro-pop duo actually hit it big in the mid-1980's and have never stopped working, but I remember dancing all-out to their club sounds in the early 1990's.

This show was the last stop of their world tour and I had asked several friends to go with me… months in advance. Mood- pretty darn excited by my choice.

As the concert date drew closer, I wondered - will the Pet Shop Boys still feel relevant? Sure I think their music is great, but then I worried, will this be a memorable "experience" for all? or will it feel dated, quirky, and somewhat nostalgic.

Either way I thought this will reflect on me. I know we all worry when we are throwing down big bucks for a concert and coercing friends to go. YOU become the host and you are somehow responsible for everyone enjoying the event. Your mouth is saying "come on... it will be great!", while your brain is whispering - "it had better be since you bought 8-pricey tickets to this shin-dig"!.

Well I have to say the show was amazing. Neil Tennant, and Chris Lowe are still a perfect blend of electro-pop craftsmanship and really interesting performance art. A funky spacious club in New York City was the perfect venue to share the experience. And we really did "share" the experience. All around me people were holding up their Smartphones - taking pics, recording video (see photo above - I took that one at the show) - and thank goodness, since half the time I couldn't see the stage - I could however see it on the phone of the tall person in front of me - revelers were Tweeting, Tumbling, Pinning and sharing the experience in real time.

Which got me to thinking ...

Not that long ago people went to concerts and went nutty. We danced, sang, and sweated and told our friends about it the next day. "You should have seen Blink-182 last night man, it was insane!" (I went mid-2000's here to illustrate my point...remember the first release of the iPhone was June 2007 - and all of the realtime sharing came in the following years).

So my thought. Technology moves faster than a one-hit-wonder drops in the charts.

Right now, We are a culture in motion.

Everyone participates in the moment equally in realtime. Snaps and videos of your experience are up online before you leave the parking lot.

My question to friends, clients, and potential clients is this.... are people dancing to your brand? Or is your website a Wallflower? (Yes I know another great band from the past).

Internet browsing from smartphones and tablets grew 35% from Q4 2012 to Q4 2013. Simply put - Almost a third of global Internet traffic to North American web sites—31.3%—in the fourth quarter of 2013, came from smartphones and tablets, according to marketing and public relations firm Walker Sands Communications’.

According to Mill and Brown Research, per day Americans spend -147 minutes on mobile phones, 113 minutes viewing television, and only 108 minutes on their PC. easy to see who is winning the race here.

Now ask yourself - How does your company's website hold up when you hold your phone up? How are people accessing your website? Is it a satisfying user experience?

In the same way I thought about my friends judging me based on a concert experience… I wonder, how are your clients judging your brand based on the mobile experience your website provides? Does your site feel relevant? Is it satisfying and engaging? Is your mobile web experience worth sharing and talking about? Or does it feel dated, quirky, and somewhat nostalgic?

The Mechanism has been a pioneer of Responsive Design from its earliest days.

Check out our own site right now on your smartphone or tablet.

Functional design and a pleasing user interface, these are the things that excite me as a designer, creator and a user.

Note how our site reconfigures gracefully to maintain large action buttons, and behold - text that remains readable. Fluid grids and flexible images are the cornerstone to a satisfying user experience. Other benefits include interactive calls to action such as one-tap to dial a phone number within your site, one-tap to email or interact with your site.

Just imagine... all you Non-Profit organizations out there, this could mean the difference between an immediate digital donation or a delayed action that is never acted upon.

The opportunity for your clients to take immediate action is in the palm of their hands.

I could go on however, I would rather invite you to join in a conversation.

The Mechanism's first of this seasons in-house conversations on best practices for your digital brand experience will kick off on Friday, June 13th, at 8:30 am at our place.

We will be featuring an intimate chat with our Founder and Executive Director Dave Fletcher about True Responsive Design and your brand experience.

We have limited seating and coffee. If you would like to join us please register by clicking here!

Can't attend? Just contact me directly to chat - 212-221-3444 x-102

Best,

Michael