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August 8, 2017 - Comments Off on Dave Fletcher is featured in The Silicon Review as a Silicon 100 Recipient for 2017

Dave Fletcher is featured in The Silicon Review as a Silicon 100 Recipient for 2017

Photo ©Annabel Clark

The Mechanism's Founder and Design Executive Officer, Dave Fletcher is an awardee of the Silicon 100 for 2017. In the article, Dave talks about The Mechanism and how the company has survived and thrived over the past 16+ years in New York City.

We will remain human-focused and technology-mindful well into our foreseeable future. We can never forget that on the other side of our client’s device, there’s a human being – looking to be astonished and wishing to be connected to something bigger than themselves.

Read the entire article here:

February 13, 2017 - No Comments!

“Throughout this Big Idea” article by Dave Fletcher in CIO Review

Founder Dave Fletcher was recently featured in the technology section of CIO Review. His thought-piece, "Throughout this Big Idea" offers a perspective on the history of manipulation through advertising and the importance of taking the time to absorb multiple viewpoints in the age of "Alternative Facts". Written before the 2016 Presidential election, the article presents a stark and vital viewpoint about the dangers of media manipulation from a technology industry veteran.

Modern technology and network-based communication contains and amplifies the desire originally facilitated by the print, radio and television mediums. As the internet continues to evolve, we must recognize that the quality of information is crucial. Groups of humans have always preferred to gather where people share the same beliefs, and without careful deliberation, we may continue to separate humanity into tribes of singular opinions. It's one of our great flaws, and keeps a vast majority distant from truly understanding those who oppose them. Viewpoint is religion and technology is the church. Right and wrong are blurred thanks to the internet's delivery mechanism, which facilitates quantity over quality. One could even argue that a younger generation has become accustomed to perceived communication patterns predominantly through text entry rather than actual speech - internalizing our thoughts and espousing complexity through emoji. It's faster, but certainly is a means to impede advancing our brains to their fullest potential. Wide-eyed, yet lacking wisdom, we coast dangerously close to only consuming what we understand implicitly. This is how technology captures us and how we lose our humanity; our ability to reason and the desire to better ourselves through healthy disagreement, knowledge and discourse.

Humanizing the Machine

If we learn one thing by examining the past of any medium’s evolution or any technology revolution, it's that as time goes on, we expect things to get easier. Interface design has always been about humanizing the machine - cleanly separating us from the bits and bytes; from the tedium of engaging with an electronic contraption by creating a natural interaction without falling face-first into the uncanny valley. The interfaces of the next generation of devices will follow the engagement rules perfected by the veterans of the digital era, but complexity will be undercut by the passive introduction of vocal dialogue with our device. As Artificial Intelligence improves, we will learn from and mimic the personalities of our devices. And likely, vice-versa.

Read the entire article in CIO Review:

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April 20, 2012 - Comments Off on Introducing The Reading Mechanism

Introducing The Reading Mechanism

As part of our efforts for ongoing education we've been having internal discussions about the various subjects we individually want to keep studying as well as which subjects we should be collectively researching. While it makes sense that some things specific to our areas of expertise would probably be studied independently of each other it also makes sense to explore some things together as a team. Which is why we decided to start a book club, and also decided to share it and welcome anyone who wants to join us.

Today we are launching The Reading Mechanism and our first book selection is the recently released "Design is a Job" by Mike Monteiro. The book is the seventh in the A Book Apart series of "brief books for people who make websites." It is short but it is fully loaded. Though the title says design, it could have easily said development, management, marketing, programming, etc.

Questions for discussion:

  • Do you execute your best work when restricted by limitations? Or, when completely free?
  • In what ways is your role misunderstood by your peers?
  • In what ways are you making your clients better?
  • Are you uncomfortable presenting your work? Why?
  • What is your process? How does it enhance your team's process?
  • In what ways does what Monteiro share relate to the work you are currently doing?
  • Do you agree with him? Disagree? Why?

About the author:
Mike Monteiro is the co-founder and design director of Mule Design, an interactive design studio whose work has been called “delightfully hostile” by The New Yorker. He prefers that designers have strong spines. In early 2011, he gave a Creative Mornings talk entitled “F— You, Pay Me” that featured his lawyer on stage with him, and he can be heard weekly as the co-host of Let’s Make Mistakes with Katie Gillum. You can follow him on Twitter as @Mike_FTW, but we’re not liable for what you’ll see.

The Reading Mechanism will come back in two weeks to share what we learned from the book.


Published by: antonioortiz in The Reading Mechanism

November 4, 2011 - Comments Off on Reading


The following are some of the books members of our team are currently reading:

Steve Jobs by Walter Isaacson - Everyone is reading it.

Eloquent JavaScript by Marijn Haverbeke.

• Any of the books from the A Song of Ice and Fire collection by George R.R. Martin - also known as the Game of Thrones books, which is the other thing everyone seems to be reading (and reading, they are long...)

Childhood's End by Arthur C. Clarke.

• Hamlet's BlackBerry:A Practical Philosophy for Building a Good Life in the Digital Age by William Powers.

Where Good Ideas Come From by Steven Johnson.

What are you reading?


The Thinking Mechanism is a series of weekly posts, published on Fridays, covering the ideas The Mechanism is thinking and talking about with our peers and clients.

Published by: antonioortiz in The Reading Mechanism