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<channel>
	<title>theMechanism, llc.</title>
	<atom:link href="http://www.themechanism.com/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://themechanism.com/blog</link>
	<description>your brand should be so lucky</description>
	<pubDate>Wed, 13 Aug 2008 19:22:31 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>ISOC-NY monthly meeting</title>
		<link>http://themechanism.com/blog/2008/08/13/isoc-ny-monthly-meeting-3/</link>
		<comments>http://themechanism.com/blog/2008/08/13/isoc-ny-monthly-meeting-3/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 19:22:31 +0000</pubDate>
		<dc:creator>Jeffrey Barke</dc:creator>
		
		<category><![CDATA[business]]></category>

		<category><![CDATA[events]]></category>

		<category><![CDATA[net politics]]></category>

		<category><![CDATA[isoc-ny]]></category>

		<guid isPermaLink="false">http://themechanism.com/blog/?p=336</guid>
		<description><![CDATA[ISOC-NY&#0039;s August monthly meeting will take place tomorrow, 14 August 2008, at NYU.
Date: Thursday, 14 Aug 2008
Time: 7:00 pm&#8211;9:00 pm
Location: Room 317, 251 Mercer Street NYC (SW corner of West 4th)
Note: Use the entrance on the west side since construction blocks the Mercer Street entrance. Must bring photo ID.
Agenda

Meet new members. We expect and welcome [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://isoc-ny.org/"><abbr title="Internet Society&#8212;New York Chapter">ISOC-NY&#0039;s</abbr></a> August monthly meeting will take place tomorrow, 14 August 2008, at <abbr title="New York University">NYU</abbr>.</p>
<p><strong>Date:</strong> Thursday, 14 Aug 2008<br />
<strong>Time:</strong> 7:00 pm&#8211;9:00 pm<br />
<strong>Location:</strong> Room 317, 251 Mercer Street NYC (SW corner of West 4th)<br />
Note: Use the entrance on the west side since construction blocks the Mercer Street entrance. Must bring photo ID.</p>
<h3>Agenda</h3>
<ul>
<li>Meet new members. We expect and welcome new faces!</li>
<li>By-laws reform. Progress report from Joseph Shraibman.</li>
<li>Planning future meetings and events. Good news is we have just received a sizable grant from ISOC-NY for our Fall program.</li>
<li><a href="http://www.isoc-ny.org/wiki/ISXubuntu" rel="external">ISXubuntu</a> Linux project progress report. News from our trusty coders.</li>
<li><a href="http://onewebday.org" rel="external">OneWebDay</a> planning progress report. Washington Square Sep 22 event taking shape.</li>
<li>NYC Broadband. Discussion of new report from from the Mayor&#0039;s office.</li>
<li><abbr title="Internet Corporation for Assigned Names and Numbers">ICANN</abbr>. We have been accepted as an at-large structure.</li>
<li>Status of <a href="http://connectingnyc.org/" rel="external">Connecting .NYC</a>. An update from Tom Lowenhaupt.</li>
<li>Web standards. How can we make our own site more <abbr title="World Wide Web Consortium">W3C</abbr> compliant?</li>
</ul>
<p class="author-bio" style="clear:right;"><a href="http://themechanism.com/jeffreybarke/">Jeffrey Barke</a> is senior developer and information architect at theMechanism, a multimedia firm with offices in New York, London and Durban, South Africa.</p>
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		<item>
		<title>The Value of Metamorphosis</title>
		<link>http://themechanism.com/blog/2008/08/08/the-value-of-metamorphosis/</link>
		<comments>http://themechanism.com/blog/2008/08/08/the-value-of-metamorphosis/#comments</comments>
		<pubDate>Fri, 08 Aug 2008 15:34:41 +0000</pubDate>
		<dc:creator>Dave Fletcher</dc:creator>
		
		<category><![CDATA[inspiration]]></category>

		<category><![CDATA[music]]></category>

		<category><![CDATA[new york]]></category>

		<category><![CDATA[final concert]]></category>

		<category><![CDATA[madison square garden]]></category>

		<category><![CDATA[sting]]></category>

		<category><![CDATA[the police]]></category>

		<guid isPermaLink="false">http://themechanism.com/blog/?p=323</guid>
		<description><![CDATA[Years ago, before I moved to New York City, I developed a mantra - that as a designer, it's your duty to change your style frequently. In the search for transformation, some designers might find solace in the variety of media and side projects (filmmaking, photography, painting, etc.), while others may deliberately change their individual [...]]]></description>
			<content:encoded><![CDATA[<p>Years ago, before I moved to New York City, I developed a mantra - that as a designer, it&#8217;s your duty to change your style frequently. In the search for transformation, some designers might find solace in the variety of media and side projects (filmmaking, photography, painting, etc.), while others may deliberately change their individual creative patterns and methods of working. This approach helps you to motivate; it helps you to remain excited; and most importantly, allows you to remain valid in an industry that depends on fresh ideas and not just a rehash of yesterday&#8217;s stuff. It was this axiom that enabled me to come to New York City&#8230;</p>
<p>&#8230;as a young designer, I had shown my portfolio to a Cleveland-based agency in a job hunt. They tactfully told me that while they liked my work, without a specific &amp; identifiable style, I would not be a &#8220;salable&#8221; creative; fitting into their corporate system. In other words, they wanted <em>a singular style</em> to sell instead of <em>substance</em>. I explained to them that my portfolio had creative solutions which were based on what the client&#8217;s audience required to identify with a brand, and had very little to do with my own personal visual style. I changed my personal visual styles when I got bored, or needed to feel revitalized. It was this response that empowered me to get in my car, drive from Cleveland to New York City, and take my first New York job at the now defunct (yet highly influential Web design consultancy) methodfive.</p>
<p>At The Police&#8217s final concert last night in Madison Square Garden, I was reminded of the importance of transformation by Sting, who acted out a creative metamorphosis onstage. Arriving and playing most of the show with a shaggy gray beard &#8211; he appeared as a grizzled, aging musician instead of the symbol of health and vitality expected from the leader of the pop trio. Just before the encore, he publicly changed his appearance backstage (and onscreen) with a shave. Like a Phoenix rising from the ashes of a long tour and interpersonal battles within the band, he changed his persona during the intermission &#8211; emerging revitalized and new; shaved and young &#8211; delivering a two act play as an example of how first, the long tour had aged and tested him &#8211; and on this final night, revitalized him &#8211; as he moves once again past the shadow and drama of The Police, into the next phase of his career.</p>
<p><object type="application/x-shockwave-flash" width="400" height="225" data="http://www.flickr.com/apps/video/stewart.swf?v=55430" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000"><param name="flashvars" value="intl_lang=en-us&amp;photo_secret=10cb704807&amp;photo_id=2744324132"></param><param name="movie" value="http://www.flickr.com/apps/video/stewart.swf?v=55430"></param><param name="bgcolor" value="#000000"></param><param name="allowFullScreen" value="true"></param><embed type="application/x-shockwave-flash" src="http://www.flickr.com/apps/video/stewart.swf?v=55430" bgcolor="#000000" allowfullscreen="true" flashvars="intl_lang=en-us&amp;photo_secret=10cb704807&amp;photo_id=2744324132" height="225" width="400"></embed></object></p>
<p>Was this overplayed and dramatic? Of course, but rock n&#8217; roll should always have an unpredictable element of bombast. And possibly, so should you.</p>
<p class="author-bio"><a href="http://www.theMechanism.com/davefletcher">Dave Fletcher</a> is the Founder / Creative Director at theMechanism, a multi-disciplinary design agency with offices in New York, London and Durban, South Africa. He is also a fan of music and believes that a sign of old age is going to see the &#8220;final concerts&#8221; played by bands that formed after his birth.</p>
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		<item>
		<title>Lol! F**kingNDA.com, Apple!</title>
		<link>http://themechanism.com/blog/2008/08/07/lol-fuckingndacom-apple/</link>
		<comments>http://themechanism.com/blog/2008/08/07/lol-fuckingndacom-apple/#comments</comments>
		<pubDate>Thu, 07 Aug 2008 14:25:36 +0000</pubDate>
		<dc:creator>Jeffrey Barke</dc:creator>
		
		<category><![CDATA[net politics]]></category>

		<category><![CDATA[programming]]></category>

		<category><![CDATA[rants]]></category>

		<category><![CDATA[apple]]></category>

		<category><![CDATA[iphone]]></category>

		<guid isPermaLink="false">http://themechanism.com/blog/?p=315</guid>
		<description><![CDATA[I know Apple is quite restrictive about information, but I was a bit surprised to see how far the non-disclosure agreement (NDA) for the iPhone SDK goes: iPhone developers are legally banned from sharing programming tips, discussing code or asking questions of one another in forums or over e-mail!
From Webmonkey:
&#0034;F**KING NDA&#0034; has become a mantra [...]]]></description>
			<content:encoded><![CDATA[<p>I know Apple is quite restrictive about information, but I was a bit surprised to see how far the non-disclosure agreement (NDA) for the iPhone <abbr title="Software Development Kit">SDK</abbr> goes: iPhone developers are legally banned from sharing programming tips, discussing code or asking questions of one another in forums or over e-mail!</p>
<p><em>From <a href="http://www.webmonkey.com/blog/iPhone_Coders_Miffed__Muzzled_By_Apple_s_NDA" rel="external">Webmonkey</a></em>:</p>
<blockquote><p>&#0034;F**KING NDA&#0034; has become a mantra on Twitter. Every time a developer posts about his or her latest run-in with the metaphorical brick wall that is Apple&#0039;s NDA, the capitalized expletive is sounded off. &#0034;F**KING NDA&#0034; has become such a phenomenon, a website has sprung up at <a href="http://fuckingnda.com/" rel="external">F**kingNDA.com</a> to track the twisted tweets.</p></blockquote>
<blockquote><p>Apple&#0039;s software development kit (SDK) for the iPhone is the primary set of tools for building apps for the iPhone, especially if the creations are to be included for sale in the device&#0039;s App Store. The NDA, which must be agreed to before the SDK can be downloaded, prevents programmers from discussing the finer points of their code.</p></blockquote>
<blockquote><p>&#0034;There is no legal way for developers to talk about they are developing,&#0034; Williams laments. &#0034;No way to post tutorials. No way to give code away. It&#0039;s hard to interact with other developers and to write code without reinventing the wheel. Normally, you could post [a coding question] on Twitter and get an answer within minutes.&#0034;</p></blockquote>
<p>More info on why the iPhone NDA is no good:</p>
<ul>
<li><a href="http://arstechnica.com/news.ars/post/20080728-iphone-nda-doing-more-harm-than-good.html" rel="external">iPhone NDA: Doing more harm than good</a>&#8212;Chris Foresman</li>
<li><a href="http://chuqui.typepad.com/chuqui_30/2008/07/more-on-the-iph.html" rel="external">More on the iPhone NDA</a>&#8212;Chuqui 3.0</li>
<li><a href="http://www.ipetitions.com/petition/iPhoneNDA/" rel="external">Lift the iPhone NDA</a> online petition</li>
</ul>
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		<item>
		<title>Steak n&#8217; Shake vs. Shake Shack</title>
		<link>http://themechanism.com/blog/2008/07/31/steak-n-shake-vs-shake-shack/</link>
		<comments>http://themechanism.com/blog/2008/07/31/steak-n-shake-vs-shake-shack/#comments</comments>
		<pubDate>Thu, 31 Jul 2008 19:55:14 +0000</pubDate>
		<dc:creator>Dave Fletcher</dc:creator>
		
		<category><![CDATA[rants]]></category>

		<guid isPermaLink="false">http://themechanism.com/blog/?p=299</guid>
		<description><![CDATA[I was alerted to a comment trail and venomous ranting occurring at a Web site called Eater.com, where several creative folk and other knuckleheads are going apeshit over the similarities between the logos for Steak n Shake and Shake Shack. Some of the foulest bile is being hurled by people who found out the logo [...]]]></description>
			<content:encoded><![CDATA[<p><img style="border: 1px solid #CCCCCC; margin: 0pt 0pt 0pt 4px; padding: 4px; float: right" src="http://themechanism.com/images/steaknshake-shakeshack.jpg" alt="Steak n Shake vs. Shake Shack" width="200" height="200" />I was alerted to a <a href="http://eater.com/archives/2008/07/shackwatch_shake_shacks_new_design_explained.php"  rel="external">comment trail and venomous ranting</a> occurring at a Web site called <a href="http://eater.com/archives/2008/07/shackwatch_shake_shacks_new_design_explained.php" rel="external">Eater.com</a>, where several creative folk and other knuckleheads are going apeshit over the similarities between the logos for <em>Steak n Shake</em> and <em>Shake Shack</em>. Some of the foulest bile is being hurled by people who found out the logo for Shake Shack was designed by &#8220;someone&#8221; at <a href="http://pentagram.com" rel="external">Pentagram</a>, a highly-regarded global branding and design firm and home to creative luminaries Paula Scher and Michael Beirut.</p>
<p>We could have avoided the blog post except that an &#8220;unnamed designer at Pentagram&#8221; decided to &#8220;teach the kids and haters a lesson&#8221; by flinging his own monkey poo into the fray:</p>
<blockquote><p>&#8220;I designed the new Shake Shack identity and the original existing identity. The permanent signage on the exterior of the new Shake Shack will appear as the original logo, familiar from the Madison Square Park location. The new retail identity will be used in the interior for items like menu boards, cups, paper and packaging, but not on the architecture. The sign in your shot is temporary&#8211;it&#8217;s just a piece of paper.</p>
<p> The new identity is not an homage to Steak n Shake. The typography has nothing in common&#8211;the new Shake Shack logotype is in script. Sometimes it appears straight. Sometimes it will appear in a stamp or seal in a circular motif. Saying it&#8217;s a rip-off of the Steak n Shake logo is like saying a hot dog is just like a hamburger because they&#8217;re both in a bun.&#8221;</p></blockquote>
<p>Thanks &#8220;Mysterious Designer at Pentagram&#8221; &#8211; you have put the people who are been yammering about this nonsense in their place &#8211; not only with your mastery of the obvious, but with your snotty and authoritative tone. By mixing phrases for designers (&#8220;&#8230;it will appear in a stamp or seal in a circular motif&#8221;) with ironic comparisons designed to resonate with total morons (&#8220;hot dogs and hamburgers&#8221;? Really??), you&#8217;ve actually stooped to the very level that a masterful agency such as Pentagram should always choose to remain light years above.</p>
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		<title>The survey for people who make websites 2008</title>
		<link>http://themechanism.com/blog/2008/07/29/a-list-apart-survey-2008/</link>
		<comments>http://themechanism.com/blog/2008/07/29/a-list-apart-survey-2008/#comments</comments>
		<pubDate>Tue, 29 Jul 2008 19:34:44 +0000</pubDate>
		<dc:creator>Jeffrey Barke</dc:creator>
		
		<category><![CDATA[business]]></category>

		<category><![CDATA[web design]]></category>

		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://themechanism.com/blog/?p=292</guid>
		<description><![CDATA[A List Apart&#0039;s second annual survey:
Calling all designers, developers, information architects, project managers, writers, editors, marketers, and everyone else who makes websites. It is time once again to pool our information so as to begin sketching a true picture of the way our profession is practiced worldwide.
]]></description>
			<content:encoded><![CDATA[<p>A List Apart&#0039;s second annual survey:</p>
<blockquote><p>Calling all designers, developers, information architects, project managers, writers, editors, marketers, and everyone else who makes websites. It is time once again to pool our information so as to begin sketching a true picture of the way our profession is practiced worldwide.</p></blockquote>
<p><a href="http://alistapart.com/articles/survey2008" rel="external"><img src="http://jeffreybarke.net/wp-content/uploads/2008/07/i-took-the-2008-survey.gif" alt="I took it! And so should you. The 2008 survey for people who make websites." title="I took it! And so should you. The 2008 survey for people who make websites." width="180" height="46" /></a></p>
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		<item>
		<title>NY Web Standards Meetup&#8212;Review of Google I/O</title>
		<link>http://themechanism.com/blog/2008/07/25/review-of-google-io-2/</link>
		<comments>http://themechanism.com/blog/2008/07/25/review-of-google-io-2/#comments</comments>
		<pubDate>Fri, 25 Jul 2008 20:02:27 +0000</pubDate>
		<dc:creator>Jeffrey Barke</dc:creator>
		
		<category><![CDATA[JavaScript]]></category>

		<category><![CDATA[programming]]></category>

		<category><![CDATA[web development]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[google-io]]></category>

		<category><![CDATA[io2008]]></category>

		<guid isPermaLink="false">http://themechanism.com/blog/?p=274</guid>
		<description><![CDATA[ Notes and links from last night&#0039;s Google I/O review at the New York Web Standards Meetup Group. Thanks to everyone who made it!
Note&#8212;There&#0039;s a &#0034;curated&#0034; selection of Google I/O videos posted on my blog at http://jeffreybarke.net/tag/io2008/.
PowerPoint presentation

Demos/tutorials

Gears
Google AJAX Feed API


Jeffrey Barke is senior developer and information architect at theMechanism, a multimedia firm with offices [...]]]></description>
			<content:encoded><![CDATA[<p><img style="border: 1px solid #CCCCCC; margin: 0pt 0pt 0pt 4px; padding: 4px; float: right" src="http://themechanism.com/blog/wp-content/uploads/meetup-300x225.jpg" alt="Review of Google I/O at the New York Web Standards Meetup Group 24 July 2008" title="Review of Google I/O at the New York Web Standards Meetup Group 24 July 2008" width="300" height="225" /> Notes and links from <a href="http://webstandards.meetup.com/118/calendar/8037607/" rel="external">last night&#0039;s Google I/O review</a> at the <a href="http://webstandards.meetup.com/118/" rel="external">New York Web Standards Meetup Group</a>. Thanks to everyone who made it!</p>
<p>Note&#8212;There&#0039;s a &#0034;curated&#0034; selection of Google I/O videos posted on my blog at <a href="http://jeffreybarke.net/tag/io2008/" rel="external tag">http://jeffreybarke.net/tag/io2008/</a>.</p>
<h3>PowerPoint presentation</h3>
<div style="margin:1em auto;width:425px;text-align:left" id="__ss_528333"><object width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=googleio-1217013657058787-9"/><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=googleio-1217013657058787-9" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object></div>
<h3>Demos/tutorials</h3>
<ul>
<li><a href="http://themechanism.com/barkode/demos-tutorials/gears/">Gears</a></li>
<li><a href="http://themechanism.com/barkode/demos-tutorials/google-ajax-apis.php">Google AJAX Feed API</a></li>
</ul>
<p><!--h3>Listen to this event</h3>
<p></p-->
<p class="author-bio" style="clear:right;"><a href="http://themechanism.com/jeffreybarke/">Jeffrey Barke</a> is senior developer and information architect at theMechanism, a multimedia firm with offices in New York, London and Durban, South Africa.</p>
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		<item>
		<title>Spaced: the Rival Frontier</title>
		<link>http://themechanism.com/blog/2008/07/22/spaced-the-rival-frontier/</link>
		<comments>http://themechanism.com/blog/2008/07/22/spaced-the-rival-frontier/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 04:15:48 +0000</pubDate>
		<dc:creator>Dave Fletcher</dc:creator>
		
		<category><![CDATA[new york]]></category>

		<category><![CDATA[tv]]></category>

		<category><![CDATA[edgar wright]]></category>

		<category><![CDATA[jessica stevenson]]></category>

		<category><![CDATA[meteor street]]></category>

		<category><![CDATA[simon pegg]]></category>

		<category><![CDATA[spaced]]></category>

		<guid isPermaLink="false">http://themechanism.com/blog/?p=261</guid>
		<description><![CDATA[In the atomic aftermath of Amercian television shows like &#8220;Friends&#8221; and other wannabe roommate pap, came a glorious comedy from the U.K. from 1999-2001, called Spaced. Overloaded with more clever and hidden pop-culture references than 100 episodes of The Family Guy, this show &#8211; that only filmed 2 seasons &#8211; is a classic rivaled by [...]]]></description>
			<content:encoded><![CDATA[<p><img style="border: 1px solid #cccccc; margin: 0pt 0pt 0pt 4px; padding: 4px; width: 200px; float: right" src="http://www.themechanism.com/images/spaced.jpg" />In the atomic aftermath of Amercian television shows like &#8220;Friends&#8221; and other wannabe roommate pap, came a glorious comedy from the U.K. from 1999-2001, called <em>Spaced.</em> Overloaded with more clever and hidden pop-culture references than 100 episodes of <em>The Family Guy,</em> this show &#8211; that only filmed 2 seasons &#8211; is a classic rivaled by very few modern comedies. Starring and written by Simon Pegg, as a comic book artist (who wants to be a graphic designer someday &#8211; see, you knew there had to be a design reference in here somewhere!) and Jessica Stevenson as a perpetually unemployed writer, the show features an unzipped bunch of characters all living at or in the vicinity of 23 Meteor Street outside of London.</p>
<p><img style="border: 1px solid #cccccc; margin: 0 4px 0pt 0; padding: 4px; width: 200px; float: left" src="http://www.themechanism.com/images/spaced_2.jpg" />Just like the toys and gadgets that litter our desks at the office, Spaced will gleefully litter your creative brain with clever and unhinged plots, quirky direction (by Edgar Wright), twisted acting, and an occasional zombie thrown in for good measure.</p>
<p>Margaret, now residing at the London office, turned the American creative bunker on to the show long before it was available in the states, and I couldn&#8217;t be more happy that I&#8217;ll not only be able to pick up a copy of the DVD later today (with a wry nod to the poster art of Star Wars on its cover), but I&#8217;ll also get to have a copy signed at the Virgin Megastore in Union Square by Simon, Jessica and Edgar &#8211; all who were in the East Village a few hours ago (that&#8217;s Sharon with Simon before the screening) &#8211; treating us all to three episodes on the big screen, and some interesting insight afterward.</p>
<p class="author-bio"><a href="http://www.theMechanism.com/davefletcher">Dave Fletcher</a> is a self-admitted <em>Spaced</em> junkie and Founder / Creative Director at theMechanism, a multi-disciplinary design agency with offices in New York, London and Durban, South Africa.</p>
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		<item>
		<title>NY Web Standards Meetup&#8212;Review of Google I/O</title>
		<link>http://themechanism.com/blog/2008/07/21/review-of-google-io/</link>
		<comments>http://themechanism.com/blog/2008/07/21/review-of-google-io/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 13:00:36 +0000</pubDate>
		<dc:creator>Jeffrey Barke</dc:creator>
		
		<category><![CDATA[JavaScript]]></category>

		<category><![CDATA[speaking]]></category>

		<category><![CDATA[web development]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[google-io]]></category>

		<category><![CDATA[io2008]]></category>

		<guid isPermaLink="false">http://themechanism.com/blog/?p=220</guid>
		<description><![CDATA[ The New York Web Standards Meetup Group will meet this Thursday (24 July 2008) at theMechanism at 7:00 pm.
Google I/O was a two day developer gathering in San Francisco, 28&#8211;28 May 2008, which covered building the next generation of Web applications with Google and open technologies.
Jeffrey Barke, senior developer and information architect at theMechanism [...]]]></description>
			<content:encoded><![CDATA[<p><img style="border: 1px solid #CCCCCC; margin: 0pt 0pt 0pt 4px; padding: 4px; width: 200px; float: right" src="http://themechanism.com/images/webstandardsmeetup.jpg" /> The <a href="http://webstandards.meetup.com/118/" rel="external">New York Web Standards Meetup Group</a> will meet this Thursday (24 July 2008) at theMechanism at 7:00 pm.</p>
<p>Google I/O was a two day developer gathering in San Francisco, 28&#8211;28 May 2008, which covered building the next generation of Web applications with Google and open technologies.</p>
<p>Jeffrey Barke, senior developer and information architect at theMechanism - New York, attended and will talk about what he learned there, specifically focusing on <a href="http://code.google.com/apis/gears/" rel="external">Gears</a>, <a href="http://code.google.com/appengine/" rel="external">Google App Engine</a> and the <a href="http://code.google.com/apis/ajax/" rel="external">Google Ajax <abbr title="Application Programming Interface">API</abbr>s</a>. Prior to the meetup, you can read a bit about his experience <a href="http://themechanism.com/blog/?s=google+i%2Fo">here</a> and watch some of the videos he&#0039;s gathered at <a href="http://jeffreybarke.net/tag/io2008/">JeffreyBarke.net</a>.</p>
<p>24 July 2008 . 7:00 pm<br />
theMechanism<br />
440 9th Avenue 8th Floor<br />
New York, NY 10001 [<a href="http://www.hopstop.com/map?zip=10001&amp;address=440+9TH+AVE&amp;nearby=s" rel="external" title="HopStop map of 440 9th Avenue">map</a>]</p>
<p><a href="http://webstandards.meetup.com/118/calendar/8037607/" rel="external"><abbr title="R&eacute;pondez s&#0039;il vous pla&icirc;t">RSVP</abbr> now!</a></p>
<p>Please <a href="http://themechanism.com/contact/">contact us</a> if you&#0039;d like to present at the September or October meetup.</p>
<p class="author-bio" style="clear:right;"><a href="http://themechanism.com/jeffreybarke/">Jeffrey Barke</a> is senior developer and information architect at theMechanism, a multimedia firm with offices in New York, London and Durban, South Africa.</p>
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		<title>Plump Dumpling Branding is Strange</title>
		<link>http://themechanism.com/blog/2008/07/20/plump-dumpling-branding-is-strange/</link>
		<comments>http://themechanism.com/blog/2008/07/20/plump-dumpling-branding-is-strange/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 00:46:48 +0000</pubDate>
		<dc:creator>Dave Fletcher</dc:creator>
		
		<category><![CDATA[new york]]></category>

		<guid isPermaLink="false">http://themechanism.com/blog/?p=244</guid>
		<description><![CDATA[&#8220;Plump Dumpling,&#8221; a tiny hole-in-the-wall dumpling hut in the East Village has a good following and some tasty dumplings to boot. However, close examination of their current branding reveals strange werewolf-like bloody scratches on their otherwise &#8220;happy vernacular&#8221; identity mark. I'm not certain why the scratches are prominent as part of the branding, but one [...]]]></description>
			<content:encoded><![CDATA[<p><img style="border: 1px solid #cccccc; margin: 0pt 0pt 0pt 4px; padding: 4px; width: 245px; float: right" src="http://www.themechanism.com/images/plump-dumpling.jpg" alt="Plump Dumpling" />&#8220;Plump Dumpling,&#8221; a tiny hole-in-the-wall dumpling hut in the East Village has a good following and some tasty dumplings to boot. However, close examination of their current branding reveals strange werewolf-like bloody scratches on their otherwise &#8220;happy vernacular&#8221; identity mark. I&#8217;m not certain why the scratches are prominent as part of the branding, but one could speculate that the logo took some lumps from rival Lucas Lin&#8217;s &#8220;Dumpling Man&#8221; back in the <a href="http://nymag.com/nymetro/news/people/columns/intelligencer/11972/" rel="external">dumpling wars</a> of 2005.</p>
<p class="author-bio"><a href="http://www.theMechanism.com/davefletcher">Dave Fletcher</a> is a Founder and Creative Director at theMechanism, a multi-disciplinary design agency with offices in New York, London and Durban, South Africa. He prefers his dumplings with a side-effect of lycanthropy.</p>
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		<title>GAP Comes Clean with Actual Fabric Used in Clothing</title>
		<link>http://themechanism.com/blog/2008/07/18/gap-comes-clean-with-actual-fabric-used-in-clothing/</link>
		<comments>http://themechanism.com/blog/2008/07/18/gap-comes-clean-with-actual-fabric-used-in-clothing/#comments</comments>
		<pubDate>Fri, 18 Jul 2008 21:55:40 +0000</pubDate>
		<dc:creator>Dave Fletcher</dc:creator>
		
		<category><![CDATA[new york]]></category>

		<guid isPermaLink="false">http://themechanism.com/blog/?p=225</guid>
		<description><![CDATA[While returning from a client meeting on Thursday morning, I passed through the 42nd street subway station at 8th Avenue. Inside of that station is a somewhat puzzling and eerie strip mall, which has various poster/framing shops and a clothing store with branding resembling the GAP.I was perplexed to see that they are using &#8220;RAG,&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p><img style="border: 1px solid #cccccc; margin: 0pt 0pt 0pt 4px; padding: 4px; width: 200px; float: right" src="http://www.themechanism.com/images/rag.jpg" alt="GAP/RAG image" />While returning from a client meeting on Thursday morning, I passed through the 42nd street subway station at 8th Avenue. Inside of that station is a somewhat puzzling and eerie strip mall, which has various poster/framing shops and a clothing store with branding resembling the GAP.</p>
<p>I was perplexed to see that they are using &#8220;RAG,&#8221; printed in their corporate typeface without further explanation.</p>
<p>My initial inclination was that they were promoting a clothing drive or other means of donating to the poor. Later I realized this wasn&#8217;t a GAP store at all, but a company that has been around longer than the GAP called <a href="http://www.ragnewyork.com/">RAG New York</a>.</p>
<p>Regardless, this is a perplexing use of corporate branding of a clothing store without necessary explanation for a couple reasons:
<ol>
<li>considering the short attention span of the average out of town subway traveler in New York City;</li>
<li>considering that human fashion trends don&#8217;t yet dictate that we should be wearing rags.</li>
</ol>
<p class="author-bio"><a href="http://www.theMechanism.com/davefletcher">Dave Fletcher</a> is a Founder and Creative Director at theMechanism, a multi-disciplinary design agency with offices in New York, London and Durban, South Africa. After posting this entry, he&#8217;s fairly certain that either GAP or RAG will not be knocking at theMechanism&#8217;s door any time in the near future.</p>
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