Approach

Formed in New York City in 2001, The Mechanism is a collaborative technical and creative digital agency, focused on calibrating your vision and introducing you to the widest range of achievable brand possibilities.

A world-class, digitally-focused branding agency brings expertise, curiosity and the ability to collaborate with any team that is brought to the table.Dave Fletcher

A successful interactive experience occurs when a brand is articulated visually, with textuality, and transcends functionality. Good interfaces delight as well as guide the audience through an experience. The way a brand is experienced in the digital world should be woven seamlessly into the overall brand experience. The meaning of “Digital” – including social media and a full array of devices and platforms – plays a different role depending on the brand.

Digital Expertise / Analog Touch

Digital prowess is dependent on a human or “analog” touch. It's probably because our founder believes that people, along with research, creativity and rigorous testing - make projects successful. Every project has a ripple effect that effects our clients staff, and the audience that interacts with the brand. Our client’s success is our success. It’s not the other way around, it’s never been the other way around.

Collaborative

The ability and willingness to profoundly collaborate with client teams produces better results. Working together at every step throughout a project lifespan creates project advocacy within our client's teams and within The Mechanism. When the entire combined team wants a project to succeed, it blossoms into a magnificent, authentically branded experience, which profoundly benefits the client's audience.

That's the fun stuff. That's the “mustard”...