Formed in New York City in 2001, The Mechanism is a collaborative technical and creative digital agency, focused on calibrating your vision and introducing you to the widest range of achievable brand possibilities.
A world-class, digitally-focused branding agency brings expertise, curiosity and the ability to collaborate with any team that is brought to the table.Dave Fletcher
A successful interactive experience occurs when a brand is articulated visually, with textuality, and transcends functionality. Good interfaces delight as well as guide the audience through an experience. The way a brand is experienced in the digital world should be woven seamlessly into the overall brand experience. The meaning of “Digital” – including social media and a full array of devices and platforms – plays a different role depending on the brand.
Digital Expertise / Analog Touch
Digital prowess is dependent on a human or “analog” touch. It's probably because our founder believes that people, along with research, creativity and rigorous testing - make projects successful. Every project has a ripple effect that effects our clients staff, and the audience that interacts with the brand. Our client’s success is our success. It’s not the other way around, it’s never been the other way around.
The ability and willingness to profoundly collaborate with client teams produces better results. Working together at every step throughout a project lifespan creates project advocacy within our client's teams and within The Mechanism. When the entire combined team wants a project to succeed, it blossoms into a magnificent, authentically branded experience, which profoundly benefits the client's audience.
That's the fun stuff. That's the “mustard”...
April 29, 2013
I hope you are enjoying the fairer weather that has suddenly arrived…finally and thankfully. I was glad to simply have a home weekend and spent most of it asleep. It was well needed. One of our wonderful clients, the James Beard Foundation, has their big award season coming up. It means lots of work for [...]
April 22, 2013
Happy Earth Day! Take this day to think about the joy and beauty of our precious Mother Earth. See a piece of trash on the ground? Throw it in the trash for me…and for this lovely lady below! I know it’s been awhile, too long in fact, since you’ve heard anything from me but that [...]
February 25, 2013
PBS’ Nova goes an a deep exploration of our favorite, the Antikythera Mechanism. Do not miss it, airing April 3, 2012 at 9pm on PBS. In 1900, a storm blew a boatload of sponge divers off course and forced them to take shelter by the tiny Mediterranean island of Antikythera. Diving the next day, they [...]