October 17, 2014 - No Comments!

Highlights of: Mobile Web Design Trends: Q&A with Dave Fletcher

Hightlights of an interview with Dave Fletcher from The Creative Group. Read the entire interview right here: https://www.roberthalf.com/creativegroup/blog/mobile-web-design-trends-qa-with-dave-fletcher


Our first interviewee is Dave Fletcher, founder and DEO (design executive officer) of The Mechanism, a digital agency based in New York City. For more than two decades, this noted design expert has explored a wide range of media, including interactive design, print, video and photography for clients around the globe.

What's a mobile trend that's working well?

You've probably heard a great deal about the "Internet of Things." Apple has announced HomeKit, which will turn your iPhone into a remote control for your interconnected home. To expand on this, eventually, we will live with systems that plug into an artificial or ambient intelligence to manage your life, curate your interests, drive a vehicle and keep track of your day-to-day travels. It will never force you to remove yourself from an existing experience to use a website to research what the network will already know you're looking for.

What's a mobile trend you wish would just go away?

Selfies.

How do you determine whether a client needs an app, mobile-specific site or responsive site to reach their customers via mobile devices?

dave_fletcher
Dave Fletcher

Typically, the answer emerges from an honest and collaborative conversation with our client partner about their audience, their ambitions and their budget. The audience is key here, and in most cases, the client has an idea from either Google Analytics or other research as to what type of device or devices their end users have.

Mobile plans, available carriers and speed of connectivity based on geolocation of the target audience are important yet often overlooked factors when it comes to a mobile initiative. They should be researched as well so we have an understanding of these factors during the planning phase.

If the client requires deep integration with a smartphone operating system that simply cannot be replicated within the smartphone browser's capabilities or there are very serious security concerns, a discussion about appropriate mobile operating systems and native app development can take place.

To address the "mobile-specific site" or "responsive site" question: A digital experience should always be designed and built to render and function appropriately on all devices.


Read the entire interview right here: https://www.roberthalf.com/creativegroup/blog/mobile-web-design-trends-qa-with-dave-fletcher

Published by: Sharon Terry in The Thinking Mechanism
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